Andrew Lowery
Marketing Intelligence Lead - Synthetics at Bridon-Bekaert The Ropes Group- Claim this Profile
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Bio
Experience
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Bridon-Bekaert The Ropes Group
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Belgium
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Mechanical Or Industrial Engineering
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400 - 500 Employee
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Marketing Intelligence Lead - Synthetics
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Jun 2022 - Present
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Purmo Group
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Finland
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Manufacturing
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200 - 300 Employee
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Technical Marketing Manager
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Jan 2021 - Jun 2022
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Marketing Manager - UK & Ireland
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Jan 2016 - Jan 2021
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Group Product Manager
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Jan 2014 - Jan 2016
My current role is to manage the fan convector product range across the Rettig ICC group who have a presence in over 50 countries. A major part of this role is to investigate the opportunities for launching product ranges in new/existing markets, this involves understanding the market potential, competitor analysis and creating business plans that will demonstrate a return on investment to the group management team.Product/Market Development• Market analysis including development of customer/market requirements.• Brand positioning, pricing and value proposition.• Determining what the competitive advantage is within each market.Implementation• Preparing market for launch, ensuring marketing materials are correct.• Carry out product training for internal/external sales teams. • Monitoring sales performance and product lifecycle management. Show less
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Product Manager
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Sep 2011 - Dec 2013
In this role the main focus was on marketing communication activities, for example market research via questionnaires, direct customer mailers and finding relevant case studies that could be used for PR. Digital marketing was also a key part of the role, I was responsible for Myson’s entry to digital marketing campaigns, which included regular e-newsletters, targeted e-shots, social media content including YouTube and online web tools such as the heat loss manager. Other achievements during the role include the high profile launch of products such as iVector and the ULOW-E2 radiator. Show less
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Mechanical CAD Designer
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Jun 2004 - Sep 2011
Working within the technical services department I was responsible for ensuring designs and estimations were complete within the target deadlines that had been set. I was regarded as a senior designer and was also responsible for delegating the workload between myself andother members of the team. I would frequently communicate solutions to customers who were installing or looking to install a range of systems. Understanding the customer needs was essential to this role.
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Apprentice Engineer
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Sep 2003 - Jun 2004
My first year of employment was spent working towards an advanced modern apprenticeship, certain criteria had to be met to gain this award including completion of a national certificate and showing evidence of performing engineering operations both of which were completed to a very high standard. My first year of employment was spent working towards an advanced modern apprenticeship, certain criteria had to be met to gain this award including completion of a national certificate and showing evidence of performing engineering operations both of which were completed to a very high standard.
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Education
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Northumbria University
Bachelor of Engineering (Hons), Building Services Engineering -
Northumbria University
Foundation Degree, Building Services Engineering -
Hartlepool College of Further Education
National Certificate, Building Services Engineering -
Rolls Royce North East Training Centre
NVQ Level 3, Technical Services -
Newcastle College
National Certificate, Manufacturing Engineering -
Washington Comprehensive School
Qualifications - 8 GCSE’s, 1 GNVQ, National Education