Experience

Bathroom Engineering Ltd

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Sales Director

  • Jan 2021 - Present

• National Sales Manager - Retail

  • Oct 2017 - Jan 2021



Atomic Live

• United Kingdom
• Retail Office Equipment

• National Sales Manager - Tactical Division

  • Jan 2017 - Aug 2017

  Responsible for delivering revenue and profit targets for the Tactical Division by developing and implementing strategy, providing leadership and management for the Atomic Live Tactical team. The tactical division currently works with a large number of clients across many categories and channels.

• National Sales Manager - Tangerine Confectionery

  • Aug 2016 - Jan 2017

  Responsible for driving distribution of Tangerine Confectionery products across the independent sector through leadership of a team of Sales managers, Regional Account Executives and field sales executives operating throughout the UK. Tasked with delivering business growth across a number of direct regional accounts, plus non-direct retail groups and multi site operators who are managed by the Regional Account Executives. Taking full ownership of the client relationship, working closely with the Head of Sales and the Commercial team to understand Tangerines business objectives and ensuring Atomic Live's field sales plan delivers all of the clients requirements and KPI's to a high standard.



Frank Roberts & Sons Limited

• Food Production
• 100 - 200 Employee

• Convenience Channel Controller

  • Sep 2013 - Aug 2016

  Leading the Convenience Channel Team, comprising of National Accounts, Van Sales and the sales orders and sales delivery support functions. Responsibility for approx. 100 employees, working daily to achieve the strategic goal of growing the Roberts brand within the Convenience Channel. Leading the Convenience Channel Team, comprising of National Accounts, Van Sales and the sales orders and sales delivery support functions. Responsibility for approx. 100 employees, working daily to achieve the strategic goal of growing the Roberts brand within the Convenience Channel.



Imperial Tobacco

• Poland
• Tobacco Manufacturing
• 200 - 300 Employee

• Area Sales Manager

  • Jan 2008 - Aug 2013

  Area Sales Manager in the NW of England. My role encompassed leading, managing and developing a team of 12 Sales Development Executives and also one Business Development Executive. As an ASM my role was to develop and ensure the successful implementation of the area Plan, aligned to the Regional plan which is driven by the national trade marketing strategy. To plan, direct and control the activities of the field sales team, via sound leadership to achieve commercial objectives. Plan, monitor and evaluate the optimal use of resources, both people and budgets within company guidelines. Develop the individuals in the team to the highest possible degree; ensuring optimum skills, behaviours and attitude development. To lead the area team to operate in a way that maximizes retail opportunities in selling, availability & in-store visibility and ensures executional excellence. To drive a high performance culture and achievement of all KPIs .To support regional leadership in embedding the organisational values throughout.



British Bakeries - Hovis

• National Field Sales Manager

  • Apr 2006 - Dec 2007

  Responsible for providing the strategic direction for the Field sales team. Including planning, coordinating, energising and mobilising the national field sales force in order to achieve the companies’ commercial objectives. This involves taking a consultative and strategic thinking approach that will influence the standards and performance of the field sales team and senior level colleagues. Responsible for providing the strategic direction for the Field sales team. Including planning, coordinating, energising and mobilising the national field sales force in order to achieve the companies’ commercial objectives. This involves taking a consultative and strategic thinking approach that will influence the standards and performance of the field sales team and senior level colleagues.



Coca-Cola Enterprises

• United States
• Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Jun 1999 - Mar 2006

  During my time here I held four different positions, starting out as a Key Account Executive working in wholesale channel and then laterly in the grocery channel, before moving into people management roles. I held two sales manager roles, firstly as a sales manager in impulse channel and then moving into the role of sales manager in the Education & Workplace channel (vending) During my time here I held four different positions, starting out as a Key Account Executive working in wholesale channel and then laterly in the grocery channel, before moving into people management roles. I held two sales manager roles, firstly as a sales manager in impulse channel and then moving into the role of sales manager in the Education & Workplace channel (vending)