Experience

Haynes Publishing Group Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Consumer Automotive, UK & Australia

  • May 2022 - Present

  P&L responsibility for the Haynes business in the United Kingdom and Australia, managing all aspects of the business and its teams. D2C growth is the focus, with increasingly successful results year-on-year.

• Global Digital Director

  • Oct 2015 - Present

  Taking the depth and breadth of the iconic Haynes owners' workshop manuals to a new digital audience in the U.S., Australia and Europe.



Zapfel Consulting Limited

• Managing Director

  • Mar 2015 - Oct 2015

  A highly successful (if short!) stint of consulting working with a range of high-profile clients, including BBC Worldwide, Dennis Publishing, Sophus3 and webuyanycar.com. A highly successful (if short!) stint of consulting working with a range of high-profile clients, including BBC Worldwide, Dennis Publishing, Sophus3 and webuyanycar.com.



Haymarket Connect

• Founding Director

  • Jan 2013 - Jan 2015

  Connect was a joint venture data business focussed upon lead generation, data and analytics services. A customer marketing database of almost 3m records was created within two years. Its core products were designed to capitalise upon What Car?'s unique market position as a proxy for the new car market. In its first year of trading revenues approached £1m, predominantly from new car lead generation. This led directly to a number of further launches in following years. Connect was a joint venture data business focussed upon lead generation, data and analytics services. A customer marketing database of almost 3m records was created within two years. Its core products were designed to capitalise upon What Car?'s unique market position as a proxy for the new car market. In its first year of trading revenues approached £1m, predominantly from new car lead generation. This led directly to a number of further launches in following years.



What Car?

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Brand Director

  • Oct 2009 - Jan 2015

  Overall responsibility for the strategy and P&L of What Car? - the UK's biggest new car buying guide. Included print, online, live events and brand extensions. Key achievements in this role included: - The launch of TrueMPG – a world-first independent fuel-economy test, which Tesco backed with a substantial sponsorship from launch - Two successful magazine re-launches which outperformed the market trends - A new car leasing business launch in partnership with Vertu (still a market leader today) - The creation of a highly successful data strategy Show less



Haymarket Media Group

• United Kingdom
• Media Production
• 700 & Above Employee

• Publishing director/ Practical Caravan, Practical Motorhome, Caravan Sitefinder

  • Jul 2008 - Oct 2009

  Upon returning to Haymarket, took leadership of the outdoor leisure portfolio, which included caravansitefinder.com and two classified websites. - Completed a relaunch of both magazines and their websites. Changed the strategic direction of caravansitefinder.com to focus upon online bookings Upon returning to Haymarket, took leadership of the outdoor leisure portfolio, which included caravansitefinder.com and two classified websites. - Completed a relaunch of both magazines and their websites. Changed the strategic direction of caravansitefinder.com to focus upon online bookings



MotorSport Vision Ltd

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing and PR

  • Jun 2007 - Jun 2008

  Reporting to the CEO, responsibility spanned across five motor racing circuits, two championships (British Superbike Championship, Formula Palmer Audi), major event promotion, and the Palmersport corporate driving event. - Restructured the PR and marketing teams, overhauled the planning and approach to the events calendar. Oversaw significant website upgrades Reporting to the CEO, responsibility spanned across five motor racing circuits, two championships (British Superbike Championship, Formula Palmer Audi), major event promotion, and the Palmersport corporate driving event. - Restructured the PR and marketing teams, overhauled the planning and approach to the events calendar. Oversaw significant website upgrades

• Publishing Director, Autosport/ F1 Racing/ Motorsport News

  • Oct 2005 - Jun 2007

  Overall P&L responsibility for Haymarket's motor racing portfolio. Completed strategic review of autosport.com, with a new business model, which still underpins the business today. Added MotoGP coverage – the first ever two-wheeled content on Autosport. Ran the BRDC McLaren Autosport Young Driver Award, a pathway to Formula 1 and professional motorsport careers

• Publisher, Autocar

  • Jun 2005 - Oct 2005

  First fully-fledged commercial job within publishing, running the world's oldest car magazine. Led the change project to digital photography - a big issue at the time. A short-lived stint as a restructure led to an unexpected promotion.

• Group Editor, Haymarket Network

  • Jan 2003 - May 2005

  Senior editorial leadership role across a range of customer projects including Formula 1 magazines for Toyota and McLaren; and Jaguar's global customer magazine. Edited a book for Aston Martin, created an Olympic Games media guide for Panasonic, created and edited the official Americas Cup magazine.

• Editor, rallyXS

  • Nov 2000 - Dec 2002

  Launch editor of a new title, funded by the commercial rights holder of the World Rally Championship. Worked closely with the series' broadcast and digital partners through a period of investment and growth

• Deputy editor, Autosport

  • Jan 1999 - Nov 2000

  Worked closely with the editor to run a busy motorsport weekly, commissioning work from internal and external staff, planning content, packaging features and maintaining/ improving quality. Reported on the British Touring Car Championship.

• Deputy road test editor, Autocar

  • Oct 1997 - Dec 1998

  Responsible for the scheduling, testing and smooth running of the road test desk in conjunction with the road test editor. This included performance testing and all aspects of car assessment, test writing and editing.

• Road tester, Autocar

  • Oct 1995 - Sep 1997

  First job after university. Learning the art of car assessment and the detailed requirements of an Autocar road test.