Experience

Lumina Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Communications Strategist

  • Apr 2021 - Present



Freelance

• Los Angeles Metropolitan Area

• PR Consultant & Video Producer

  • Jun 2020 - Apr 2021

  Independent consulting and video editing for various clients. • Big Run Studios: Developed positioning strategy and lined up media alliances for Blackout Bingo, leading with partnership with Marshawn Lynch’s Fam 1st Family Foundation. • Lifestyle brand: Created video reel for former Bachelor contestant and lifestyle influencer by compiling appearances on Extra, Wendy Williams Show, The Real, local news, and other broadcasts, including graphic overlays, captions, and subtitles. • News anchor: Aggregated and polished up “talking head” clips with dynamic interviews and personalized YouTube content to deliver a humanized expert profile. Show less



KCAL News

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Producer & Editor, KCBS-TV News / TV Production / Scriptwriting / Video Editing

  • Jan 2014 - Jun 2020

  • Crafted 50+ stories per day, mindful of prioritizing relevant content, distilling scripts, creating teasers, and catering to a Southern California audience – boosting YoY ratings at least 5%-10% for evening news and 20% (20M+ viewers) for noon broadcast. • Supervised teams of writers, reporters, videographers, graphic artists, and social media specialists to develop and refine content aimed at 18-49-year-old adults. • Personally handled same-day video production and editing for all segments (30-60 minutes), including voice-overs, sound bites, transitions, animation, and graphics. • Consistently met aggressive deadlines of hours, minutes, and even seconds to break stories. TOP STORIES: Presidential Coronavirus Briefings, COVID Shutdowns, George Floyd Protests, Borderline Bar Shooting, San Bernardino Terrorist Attack, and Kobe Bryant Helicopter Crash Show less



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer & Editor, NBC Bay Area News / Storytelling / Videography / Writing & Editing

  • Dec 2010 - Dec 2013

  • Created attention-grabbing newscasts, including story, videos, and visual elements tailored to multicultural Bay Area viewers – achieving the company’s first 11pm “Nielsen Sweeps” victory. • Elevated ranking of Morning Show 10% by reinventing format, developing emotion-driven content, and coaching on-air talent on positioning and delivery. • Closely tended to Twitter, Instagram, and Facebook to catch developing stories early and push out 3-5 NBC stories per day linked to trending hashtags and anchor pages. • Researched stories via social media, web, interviews, news wires, and press releases. TOP STORIES: Giants’ World Series, San Bruno Explosion, Facebook IPO, Occupy Protests Show less



KTNV Channel 13 Action News

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Producer, Channel 13 Action News / Breaking News / In-Studio & Field Coordination

  • Sep 2006 - Aug 2009

  • Took charge of producing and writing 11:00 news program, tripling viewership within first year and capturing continual increases despite talent changes and new locations. • Achieved ratings 6X higher than competition on historic events by producing extended specials detailing the history and culture around the incident. TOP STORIES: Stardust Casino Demolition, Michael Jackson’s Death, O.J. Simpson Arrest • Took charge of producing and writing 11:00 news program, tripling viewership within first year and capturing continual increases despite talent changes and new locations. • Achieved ratings 6X higher than competition on historic events by producing extended specials detailing the history and culture around the incident. TOP STORIES: Stardust Casino Demolition, Michael Jackson’s Death, O.J. Simpson Arrest



KDKA-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Producer

  • Oct 2001 - Jul 2006

  • Created and helmed the highest rated newscast in Pittsburgh. TOP STORIES: Quecreek Miners, Steelers Super Bowl XL, 9/11 Flight 93 Crash • Created and helmed the highest rated newscast in Pittsburgh. TOP STORIES: Quecreek Miners, Steelers Super Bowl XL, 9/11 Flight 93 Crash



WPXI-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Writer

  • Jan 2001 - Oct 2001