Andrew Fraser
Onsite Performance Manager Europe at Viking Europe- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Native or bilingual proficiency
-
Dutch Limited working proficiency
-
German Limited working proficiency
-
Greek Limited working proficiency
-
Esperanto Elementary proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Mark Eurlings
I highly recommend Andy as an outstanding strategic thinker and innovator. He is not only skilled in the technical aspects of his field, but he is also able to see the big picture and develop creative solutions that fuel business growth. He is a clear and calm communicator, and his ability to visualize complex ideas through compelling presentations and drafts makes him an invaluable asset to any team."
Natalia Boscheri
I worked closely with Andy for almost 5 years in my role as Own Brand Marketing Manager at Viking, and throughout our professional relationship, he consistently demonstrated exceptional skills, dedication, and a strong commitment to achieving outstanding results. Andy has been a valuable asset to our organization, particularly in onsite operations and customer journey improvements. He has excellent analytical skills, and a comprehensive understanding of performance management principles.
Mark Eurlings
I highly recommend Andy as an outstanding strategic thinker and innovator. He is not only skilled in the technical aspects of his field, but he is also able to see the big picture and develop creative solutions that fuel business growth. He is a clear and calm communicator, and his ability to visualize complex ideas through compelling presentations and drafts makes him an invaluable asset to any team."
Natalia Boscheri
I worked closely with Andy for almost 5 years in my role as Own Brand Marketing Manager at Viking, and throughout our professional relationship, he consistently demonstrated exceptional skills, dedication, and a strong commitment to achieving outstanding results. Andy has been a valuable asset to our organization, particularly in onsite operations and customer journey improvements. He has excellent analytical skills, and a comprehensive understanding of performance management principles.
Mark Eurlings
I highly recommend Andy as an outstanding strategic thinker and innovator. He is not only skilled in the technical aspects of his field, but he is also able to see the big picture and develop creative solutions that fuel business growth. He is a clear and calm communicator, and his ability to visualize complex ideas through compelling presentations and drafts makes him an invaluable asset to any team."
Natalia Boscheri
I worked closely with Andy for almost 5 years in my role as Own Brand Marketing Manager at Viking, and throughout our professional relationship, he consistently demonstrated exceptional skills, dedication, and a strong commitment to achieving outstanding results. Andy has been a valuable asset to our organization, particularly in onsite operations and customer journey improvements. He has excellent analytical skills, and a comprehensive understanding of performance management principles.
Mark Eurlings
I highly recommend Andy as an outstanding strategic thinker and innovator. He is not only skilled in the technical aspects of his field, but he is also able to see the big picture and develop creative solutions that fuel business growth. He is a clear and calm communicator, and his ability to visualize complex ideas through compelling presentations and drafts makes him an invaluable asset to any team."
Natalia Boscheri
I worked closely with Andy for almost 5 years in my role as Own Brand Marketing Manager at Viking, and throughout our professional relationship, he consistently demonstrated exceptional skills, dedication, and a strong commitment to achieving outstanding results. Andy has been a valuable asset to our organization, particularly in onsite operations and customer journey improvements. He has excellent analytical skills, and a comprehensive understanding of performance management principles.
Credentials
-
Professional Scrum Master 1
Scrum.orgOct, 2022- Nov, 2024 -
Lean Six Sigma Yellow Belt Certification
Lean Six Sigma InstituteJan, 2020- Nov, 2024 -
Professional Agile Leadership 1
Scrum.orgFeb, 2019- Nov, 2024 -
Certified DevOps Product Owner
International DevOps Certification Academy™Mar, 2018- Nov, 2024 -
Lean Six Sigma White Belt Certification
Lean Six Sigma InstituteMar, 2016- Nov, 2024 -
Project Management Certification
Balding FoundationJun, 2012- Nov, 2024 -
Discovery Practitioner Accreditation
InsightsSep, 2008- Nov, 2024
Experience
-
Viking Europe
-
Netherlands
-
Retail Office Equipment
-
400 - 500 Employee
-
Onsite Performance Manager Europe
-
Jul 2020 - Present
• Identify & analyze the best customer journey & customer experience on online shops (Google Analytics, Mouseflow, voice of customer, etc.).• Spearheaded Agile methodology as scrum master for all the online (non-DevOps) teams. Streamlined workflows, reducing project delivery time by 20%.• Managing the cross-company rollout of project management tools increasing team collaboration and a 30% increase in productivity.
-
-
Senior Manager Creative & Web Europe
-
Jan 2011 - Jul 2020
• Set-up a new team for DACH-BNLX region for all on- and offline communications.• Design & implementation of a "think global, act local" marketing strategy for all countries, reducingcosts & improving response rates and ROI by 150%.• Project management for the successful roll-out of a new CMS production system to all locals(countries/languages) resulting in productivity gains and cost savings.
-
-
-
Staples
-
United States
-
Retail Office Equipment
-
700 & Above Employee
-
Marketing, Publishing & Web Manager
-
Mar 2008 - Jan 2011
• Set up & training of new publishing department. • Creation of new marketing and communication strategies including SEO, SEA and social media with segmented & targeted campaigns increasing CTR by over 50%. • Production of all online and offline materials. • Project management for rollout of new pan-European web platform & new CMS database for on- and offline content in preparation for the separation of the 3 countries (UK, BE & DE) with 35% cost savings. • Set up & training of new publishing department. • Creation of new marketing and communication strategies including SEO, SEA and social media with segmented & targeted campaigns increasing CTR by over 50%. • Production of all online and offline materials. • Project management for rollout of new pan-European web platform & new CMS database for on- and offline content in preparation for the separation of the 3 countries (UK, BE & DE) with 35% cost savings.
-
-
-
altavia.act
-
Belgium
-
Advertising Services
-
1 - 100 Employee
-
Studio Director
-
Apr 2006 - Feb 2008
• Recruitment of team managers, responsible for marketing & communication strategies, deadlines, and production. • Change management for the rollout in Benelux of new catalogue production database reducing costs by 50% and a 23% increase in productivity. • Development of the ecommerce test (ready.be) for Carrefour Belgium. Major Clients : Carrefour, P&T Luxembourg, ICI Paris XL, Shell, ... • Recruitment of team managers, responsible for marketing & communication strategies, deadlines, and production. • Change management for the rollout in Benelux of new catalogue production database reducing costs by 50% and a 23% increase in productivity. • Development of the ecommerce test (ready.be) for Carrefour Belgium. Major Clients : Carrefour, P&T Luxembourg, ICI Paris XL, Shell, ...
-
-
-
-
Digital Communications Director
-
Jan 1998 - Apr 2006
• Co-founder of Belgium's first dedicated omni-channel marketing company. • Developing communications and marketing strategies for clients using both offline (print & events) and digital communications increasing the agency’s share of wallet by 66%. Major clients : Belgacom, Compuware, Assurance General de France, CBC, Brico International, Ready, ... • Co-founder of Belgium's first dedicated omni-channel marketing company. • Developing communications and marketing strategies for clients using both offline (print & events) and digital communications increasing the agency’s share of wallet by 66%. Major clients : Belgacom, Compuware, Assurance General de France, CBC, Brico International, Ready, ...
-
-
-
PHB Communications & Marketing
-
Brussels, Brussels Region, Belgium
-
Art Director
-
Apr 1995 - Jan 1998
Leading a team of layout artists, illustrators, photographers and journalists, creating communication and advertising campaigns. Major Clients : Cora, Domaxel, OPT, Eldon International, ... Leading a team of layout artists, illustrators, photographers and journalists, creating communication and advertising campaigns. Major Clients : Cora, Domaxel, OPT, Eldon International, ...
-
-
-
Graphical Conclusions
-
Brussels Metropolitan Area
-
Managing Director
-
Apr 1991 - Apr 1995
Consultancy agency advising clients on below-the-line communication strategies. Major Clients : Editions Dupuis, Fiat Auto Belgio, Pirelli Benelux, British Petroleum, ... Until my company was purchased by a larger marketing agency, my continued support was part of the agreement. Consultancy agency advising clients on below-the-line communication strategies. Major Clients : Editions Dupuis, Fiat Auto Belgio, Pirelli Benelux, British Petroleum, ... Until my company was purchased by a larger marketing agency, my continued support was part of the agreement.
-
-
Education
-
1983 - 1987
Brunel University London
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
Community
