Experience

Phlo

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Copywriter

  • May 2022 - Present

  Lead Copywriter for Phlo and Phlo Connect, shaping our B2C and B2B voice & communication style. Working collaboratively with colleagues across all teams to advise, craft and curate a consistently impactful communication style across all patient and partner experiences. Lead Copywriter for Phlo and Phlo Connect, shaping our B2C and B2B voice & communication style. Working collaboratively with colleagues across all teams to advise, craft and curate a consistently impactful communication style across all patient and partner experiences.



PLEAT Communications

• Glasgow, Scotland, United Kingdom

• Founder

  • Jul 2020 - Present

  At PLEAT Communications we believe everyone has a story to tell. Let us unleash the power of your story. We’re communication experts helping you find your voice and how to use it. At PLEAT Communications we believe everyone has a story to tell. Let us unleash the power of your story. We’re communication experts helping you find your voice and how to use it.



Cole AD

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2021 - May 2022

  ➕ Marketing ➕ Account Management ➕ Project Management I led the Cole AD marketing function to deliver outstanding client comms experiences across traditional and digital media. Representing the full-service offering and the internal teams, I acted as a single point of contact for key clients and ensured successful delivery of marketing projects and services. ➕ Marketing ➕ Account Management ➕ Project Management I led the Cole AD marketing function to deliver outstanding client comms experiences across traditional and digital media. Representing the full-service offering and the internal teams, I acted as a single point of contact for key clients and ensured successful delivery of marketing projects and services.



Head Resourcing

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Interim Marketing Manager

  • Aug 2020 - Jul 2021

  (Maternity cover role) Delivering strategic marketing advice and activation for Head Resourcing and Change Digital as a key member of the management leadership team; including an overarching communications advisory role at Taranata Group level for our family of talent and consultancy businesses (Head Resourcing, Change Recruitment, Hanya Partners, Head Medical and Rawmarsh). (Maternity cover role) Delivering strategic marketing advice and activation for Head Resourcing and Change Digital as a key member of the management leadership team; including an overarching communications advisory role at Taranata Group level for our family of talent and consultancy businesses (Head Resourcing, Change Recruitment, Hanya Partners, Head Medical and Rawmarsh).



Johnston Carmichael Chartered Accountants and Business Advisers

• United Kingdom
• Accounting
• 700 & Above Employee

• Marketing Manager

  • Mar 2019 - Jul 2020

  Collaborating across all 13 offices to deliver strategic marketing activities, contributing to local & national growth. Laid off due to organisational restructuring post-Covid. • Marketing lead and budget owner for a range of key offices, business lines and sectors (including technology, life sciences and FinTech) • Developing and delivering strategic plans aligned to specific business objectives • Engaging with key business stakeholders to develop strong collaborative relationships • Content creation for PR, blogs, social media, video, whitepapers, case studies, research proposals • Manage digital footprint and external relationships for owned areas



Azets

• United Kingdom
• Accounting
• 700 & Above Employee

• Senior Marketing Executive

  • Jul 2018 - Feb 2019

  Campbell Dallas (now known as Azets)

• Marketing Executive

  • May 2016 - Jun 2018

  Campbell Dallas (now known as Azets) I supported the commercial growth of the firm by delivering targeted campaigns & support across all Scottish offices. • Manage the firm social media; curating and creating content for multiple platforms and accounts• Manage and mentor marketing interns and summer placement students• Business development activity (client growth of regional offices and developing industry sectors)• Delivery and management of firm websites with updated branding, design, user journeys and content• Managing pitch and tenders from start to finish, ensuring quality final output• Internal & external communications (PR, adverts, firm updates, blogs, news articles, email campaigns)• Developing and managing a 12-month rolling client care programme of events across all Scottish offices• Guardian of brand identity and implementation• Managing budget spend across offices/service/sector



abrdn

• United Kingdom
• Financial Services
• 700 & Above Employee

• Communications Manager

  • Feb 2015 - Apr 2016

  Consult and deliver specialist marketing activity for external clients, internal clients and relevant stakeholders of the innovative internal communications agency 56°; enabling positive outcomes for the end audience and meet commercial objectives.• Work with the clients and their pensions governance committees to develop and deliver communications to members• Communication reporting lead at client quarterly meetings• Turning complex financial product information into simple and concise campaigns• Work with proposition teams to deliver to market • Bring innovation and develop engagement • Communication lead in pitch teams

• Communications Consultant

  • Apr 2013 - Feb 2015

  As part of the corporate pensions communications team I created full communications suites for our workplace clients.• Prepare communication plans and implement campaigns to educate on pensions, their benefits and to increase opt in rates • Create new member collateral for workplace pension schemes• Deliver client specific microsites, and create content for online benefit platforms • Produce editable templates to improve efficiency• Work with stakeholders throughout the business to deliver projects.• Complete quarterly project audits to ensure robust and compliant processes



Abbey Legal Protection

• United Kingdom
• Insurance
• 1 - 100 Employee

• Marketing & Artwork Executive

  • Oct 2012 - Mar 2013

  (Now known as Markel) Based at the company HQ in London I worked as part of a small team with responsibility for the full marketing mix. Key areas of focus included: • Developing monthly acquisition e-mail campaigns via Maximizer CRM, then assigning sales leads and producing detailed reports on campaign performance (emails opened, unique clicks, leads generated, etc) • Content management of company website, intranet, and Twitter feed. • Designing and updating all marketing collateral (brochures, print artwork, financial reports, articles) • Organising logistics and collateral requirements for trade shows • Filming and editing internal and external videos on legislative and company developments



Cigna Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Marketing Associate

  • Oct 2010 - Sep 2012

  Based at the European HQ I worked in a team of three providing marketing support to the international health insurance section of the organisation across EMEA. In this role I: • Designed and created copy for all in-house and B2B collateral needs (member literature, newsletters, e-letters, communications, banners, pop-up stands). • Was actively involved in communication and collateral requirements for new product launches. Within the team I was the go-to person for copywriting and proofreading. • Organised internal events and client visits, plus co-ordinating our presence at external events and trade shows (including required collateral, giftware, and logistics). • Rebranding literature and communications collateral. I specifically chose colour palettes, imagery & fonts, and I had sole responsibility for the marketing requirements of a new oil & gas sector health product. • Updating and maintaining the EMEA intranet using Microsoft Sharepoint. • Liaised daily with our legal department regarding wordings, disclaimers & regulatory compliance. • Managed workflow of collateral needs for our partner organisations in the ME and Asia.



Austin-Smith:Lord

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Marketing Co-ordinator

  • Sep 2008 - May 2009

  Within this UK-wide architecture practice I was the Marketing Co-ordinator for the Glasgow office, which covered Scotland. In this role I: • Developed the growth of the Glasgow office through the full new business tender process (PQQ, ITT, OJEU routes). • Organised PR events and networking opportunities (an external event for 400 guests and an internal event for 100 guests). • Created all collateral and literature on an ad hoc basis. • Held HR and accounts duties. This included personnel record keeping, monthly sales reports, spreadsheet management of the fee forecasting, and expenses.



Ushida Findlay Architects

• Edinburgh, United Kingdom

• Marketing Assistant

  • Apr 2008 - Aug 2008

  In this role my overall responsibility lay with the marketing of this architecture practice, led by the internationally renowned Kathryn Findlay. In this role I: • Engaged in marketing activities to support and advance the organisation. • Dealt with media enquiries (architecture magazines, local press, etc.) and provided images, press releases and information on ongoing projects. • Developed the business through the full new business tender process (PQQ, ITT, OJEU routes). • Processed expenses, kept a record of staff timesheets, coordinated meetings, day to day running of the office, developing spreadsheets for financial information, invoicing, arranging travel and accommodation for business trips, and maintaining the live server and archive.