Sr. Director, Strategy & SEO

• Nov 2022 - Present

Director, Strategy & SEO

• Jul 2020 - Aug 2022

I founded ClearVoice’s SEO Department and expanded their portfolio of professional products and service offerings. A key feature was conceiving the “Content Roadmap”, a data-driven content strategy tool to ideate topics for new content at any scale. I also supported ClearVoice's new business, customer success, and marketing teams to produce and manage integrated digital marketing plans. SEO Professional Services Developed templates and maintained processes for SEO products execution including: • Content roadmaps for topic ideation, information architecture, and collaborative taxonomies • Content audits and keyword research • Competitive content and gap analysis • Website technical audits • Content syndication and guest posting Customer Success Support Developed templates and maintained processes for reporting and growth opportunities: • Produced custom opportunity reports and competitive analysis to support retention and upsells • Proactively assessed high-value customer needs and areas of opportunity for growth • Designed QBR collateral and participated in renewal conversations for key accounts • Created and maintained reporting offerings for all customer types New Business Support Developed collateral, data templates, and strategic analysis for new business opportunities: • Provided custom opportunity reports and competitive analysis for high-value prospects • Proactively assessed high-value prospect needs and areas of opportunity • Developed new collateral to support sales enablement and performance • Participated in sales calls to present data and analysis • Supported SDR team with custom collateral to help set new meetings Marketing Support Developed collateral and provided strategic insights for marketing opportunities: • Directing the creation of new inbound and outbound campaigns • Topic ideation for 300+ ClearVoice blog posts • Created SEO content briefs for new content • Assisted with the development of effective landing pages and gated content Show less

Sr. Director, Strategy & Operations

• Jul 2015 - Apr 2020

I founded Investis Digital’s Strategy Department and built a strong team from internal promotions and new hires. I created, revised, and managed the majority of company-wide collateral and templates, and was essential for quality control. I worked closely with all delivery teams to produce and manage integrated digital marketing plans comprised of prioritized tactics, cross-channel opportunities, and analytical insights to achieve client KPIs and goals. Client Services Support • Facilitated internal cross-channel strategy discussions to proactively assess client needs and areas of opportunity for growth • Developed custom opportunity presentations and participated in kick-off, QBR, and growth conversations • Cross-sold digital marketing services to Investis’ global client portfolio after acquisition • QA/QC of all outbound collateral for design, brand guidelines, and cohesive storytelling New Business Support • Designed presentation collateral, custom data spreadsheets, and strategic analysis templates • Provided custom opportunity reports and competitive analysis for enterprise prospects • Proactively assessed high-value prospect needs for additional areas of opportunity • Developed internal and external collateral to support global sales enablement and performance • Participated in sales calls as a holistic subject matter expert to present data and analysis • Supported BDR team with custom collateral and competitive scorecards to help set new meetings Marketing Support • Developed collateral and provided strategic insights for marketing campaigns • Ideated in and outbound campaigns, emails campaigns, and custom opportunity reports • Assisted with the development of effective landing pages and gated content • Created and curated a 3,000+ PowerPoint slide template repository • Created and assisted with the production of sales and marketing collateral • Oversaw three rebrandings and two brand refreshes of all collateral Show less

Director, Strategy

• Jul 2015 - Nov 2018

(ZOG Digital was acquired by Investis and rebranded as Investis Digital) (ZOG Digital was acquired by Investis and rebranded as Investis Digital)

Sr. Manager, Strategy

• Feb 2011 - Jun 2015

I joined Ethology as a startup and was instrumental in building it from 5 to 80+ employees. As the Sr. Manager of Digital Marketing Strategy, I oversaw the daily activities of the strategy department, which included the content, analytics, and research teams. I was essential in creating company processes and protocols, as well as defining company culture. • Served as a strategic partner to clients, creating and managing digital marketing plans based on their brand/business objectives, goals/challenges, timelines, budgets, resources and channel tactics • Conducted in-depth analyses of client digital marketing initiatives which include: paid media, email, social, organic search, local, content strategy, user experience, analytics, and overall strategy by using traditional and advanced methods • Articulated and guided integrated digital strategy for client teams by breaking down silos • Facilitated delivery team integration, and challenged departments to evolve offerings • Collaborated with delivery teams to create strategic insights with data to support tactical and budget recommendations • Performed research and collected data from industry reports and consumer trends to uncover insights that can improve campaign performance • Created and presented monthly and quarterly reports that measured progress against the plan • Supported business development team by creating and pitching PowerPoint presentations to prospects, as well as upsell and renewal presentations to clients • Supervised scheduled deadlines, and ensured deliverables contained proper data, recommendations, and actionable insights • Created Ethology branded templates and marketing materials: extremely strong PowerPoint, Word, Excel, Photoshop, InDesign, and Illustrator skills • Provided quality assurance for client deliverables • Assisted in webinar presentations, POVs, white papers, ad-hoc deliverables, and thought leadership Show less

Sr. Search Strategist

• Jul 2005 - Jan 2011

• Trained and managed account teams • Established strong client relationships and highlighted positive ROI to ensure client satisfaction • Created custom search strategies, improved deliverables and streamlined processes • Increased clients' brand visibility by augmenting keyword usage, targeted linking, and implementing tailored solutions • Enhanced linking and local search campaigns with innovative techniques • Educated clients on best practices and worked in conjunction with technical teams to resolve obstacles • Recommended usability enhancements and calls to action for consumers • Provided global optimization strategies • Leveraged social media to effectively manage brand reputations and suppress competitor visibility Show less

Digital Marketing Manager

• Jan 2001 - Jul 2005

Abstract Publishing was established in 1972 with the sale of advertising for the Antique Shop Guide for Chicago and Vicinity. Since then, Abstract Publishing has been considered a specialty publisher, producing guidebooks, directories and workbooks concentrating on specific areas of interest and communal focus. In 1998 Abstract Publishing made a transition from printed books to digital media duplication and ultimately to the lucrative software development and publishing arena. In 2001, the decision was made to bring back and combine the traditional printed proprietary publications of the past with the digital and Internet-based wave of the future. • Managed marketing team • Provided B2B / B2C marketing solutions for clients • Developed marketing and sales strategies to acquire new business leads • Website development for small to medium sized businesses • Pioneered search engine optimization techniques in the industry's infancy • Corporate identity and guidebook design Show less

Art Director

• Mar 1996 - Aug 2003

Artist and event promotion, web development, graphic design, illustration, photography, and digital video. • Managed marketing team • Created marketing strategies for global B2B and B2C networking • Pioneered guerilla marketing tactics in the evolving digital landscape Artist and event promotion, web development, graphic design, illustration, photography, and digital video. • Managed marketing team • Created marketing strategies for global B2B and B2C networking • Pioneered guerilla marketing tactics in the evolving digital landscape

Graphic Designer

• May 2000 - Nov 2000

• Designed brochures and display ads for Tribune Interactive • Created template solutions to streamline design processes • Designed brochures and display ads for Tribune Interactive • Created template solutions to streamline design processes

Web Developer & Graphic Designer

• May 1997 - Aug 1998

• Web development, corporate identity, brochure and book design • Helped to establish worth of the start-up company to investors • Provided new business leads and built a large client base • Introduced digital solutions to traditional print publishers • Web development, corporate identity, brochure and book design • Helped to establish worth of the start-up company to investors • Provided new business leads and built a large client base • Introduced digital solutions to traditional print publishers