Senior Creative Specialist

• Feb 2023 - Present

Creative Director, troubleshooter & design consultant

• Jun 2022 - Feb 2023

Andrew Difford (Diff) has 21 years of experience providing innovative, engaging online & interactive physical experiences for global consumers and clients. He specialises in creative / art direction, branding, and packaging design from concept to execution. His experience in creative solutions for in-store, outdoor, eCommerce, digital, UI/UX, and print campaigns comprises industries such as retail, interiors, fashion, and hospitality, amongst others. His skill set includes, and is not limited to: UI/UX design, illustration, custom typography, art direction, online and print campaigns, advertising, pop-up stores, strategy, and microsite web development. Show less

Creative & Design Specialist

• May 2017 - May 2022

1. Creative direction, art direction, graphic design 2. Present concepts and presentations to marketing, HR, internal comms team, brand managers, sales & customer executives for 20 SA brands 3. Branding concept, rollout & execution 4. Collaborate with external advertising agencies, suppliers, printers, and freelance network 5. Brief & project manage art direct photographers, animators, videographers, copywriters, stylists, web developers 6. Encourage new technologies and trends to grow their 20 brands 7. Blue Sky concept design for product development & packaging design 8. PWA UI & UX design, planning, wireframes Show less

Co-Founder

• May 2012 - May 2017

1. Creative direction, art direction, graphic design 2. Manage studio, finances & 8 staff 3. Branding concept, rollout & execution 4. Educate, inspire, and mentor staff & interns 5. Collaborate with external advertising agencies, suppliers, printers, freelance network 6. Brief & project manage art direct photographers, animators, videographers, copywriters, stylists, web developers 7. Branding & web development for global, national hospitality, and government business 8. Social media marketing, art direction, photography, videography, & motion graphics for international brands 9. PWA UI & UX design, planning, wireframes 10. Bespoke eCommerce solutions for brands based in Belgium, US, Australia, South Africa & the UK Show less

Middle weight Graphic Designer

• Jul 2010 - Jun 2012

Key accounts: Mr Price Home & Mr Price Sport 1. Digital, print, online advertising 2. Window displays 3. Catalogues and brochures 4. Brainstorm with copywriting team 5. Present work to client 6. Head of repro for Mr Price Home artwork 7. Layout and design for Mr Price Money collateral 8. Assistant to art director and creative director 9. Art director assistant on Mr Price Home photoshoots 10. Produce hand-dawn typographic treatments for campaigns 11. Assist Neville Trickett and team with application of concepts 12. Produce logo concepts for Mr Price Home Co-Lab division 13. Retouching and image editing of photoshoots Show less

Graphic Designer

• May 2008 - May 2010

1. Assistant to art director and creative director for Mr Price Home, Mr Price Sport, Mr Price Money & Mr Price Fashion accounts 2. Digital, advertising, print, in-store campaigns and design 3. Presentation design 4. Collaborate with external suppliers, printers, freelance network 5. Brainstorm with copywriting team 6. Present work to clients with creative director and account executives 7. Head of repro division 8. Illustrate hand-dawn typographic treatments for campaigns 1. Assistant to art director and creative director for Mr Price Home, Mr Price Sport, Mr Price Money & Mr Price Fashion accounts 2. Digital, advertising, print, in-store campaigns and design 3. Presentation design 4. Collaborate with external suppliers, printers, freelance network 5. Brainstorm with copywriting team 6. Present work to clients with creative director and account executives 7. Head of repro division 8. Illustrate hand-dawn typographic treatments for campaigns

Freelance Graphic Designer

• Feb 2009 - Apr 2009

Design Advertsiing Client Service Conceptual Copywriting Creative Direction Illustration Photography Art Direction Adobe Creative Suite Design Advertsiing Client Service Conceptual Copywriting Creative Direction Illustration Photography Art Direction Adobe Creative Suite

Graphic Designer

• May 2006 - Feb 2009

1. Graphic design for print 2. Branding concept and execution 3. Client facing 4. Account management and design of hotel chain & UK infrastructure support service provider (AMEY) 5. Managed Oxford branch 6. DTP repro work and printing of litho, large format and digital mediums 1. Graphic design for print 2. Branding concept and execution 3. Client facing 4. Account management and design of hotel chain & UK infrastructure support service provider (AMEY) 5. Managed Oxford branch 6. DTP repro work and printing of litho, large format and digital mediums

Graphic Designer

• Aug 2001 - Aug 2003

1. Concept and graphic design for print campaigns 2. Branding 3. Internal agency in corporate head office 4. Liased with printers and suppliers 5. DTP repro work and printing 6. Assist Creative Director 7. Print and Online marketing and advertising 1. Concept and graphic design for print campaigns 2. Branding 3. Internal agency in corporate head office 4. Liased with printers and suppliers 5. DTP repro work and printing 6. Assist Creative Director 7. Print and Online marketing and advertising