Experience

The Rider Firm

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Bikes

  • Dec 2022 - Present



Raleigh UK Ltd

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Brands - Bike

  • Mar 2022 - Nov 2022

• Brand Manager, Raleigh Bikes

  • Apr 2021 - Feb 2022

• Brand Manager, Parts & Accessories

  • Sep 2019 - Mar 2021

  Introducing, developing and strategically managing the distribution of multiple global parts and accessory brands in to the UK and Ireland cycling market.



stay at home parent

• United States
• Farming
• 300 - 400 Employee

• Stay-at-Home Dad

  • Jan 2019 - Sep 2019



Oakley

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Key Account Manager

  • Jan 2018 - Dec 2018

  Assisting the Commercial Director with the development of long term sales and partnerships with our LOC clients with a strong entrepreneurial approach. Promote development and ensure implementation of the annual customer plans aligned with overall business and customer strategies, while achieving profitable sales objectives. Building a budget, tracking performance both at sell-in and sell-out. weekly & monthly, analysing orders to optimize supply.

• Sales Manager, Apparel, Footwear & Accessories

  • Jan 2017 - Dec 2017

  Management of Oakley AFA distribution for UK & Ireland. Management of motorcycle distributors for eye wear and AFA.Product Coordinator (covering vacancy) sourcing product samples, customer content and media.Showroom Coordinator managing samples, displays and the day to day running of the Manchester showroom as well as London based roadshow events such as the Lee Valley Olympic Velo Park.Absorption of AFA operations teams responsibilities and working closely with Key Account Support on a daily basis to develop best practice.Understanding, relationship building and development of customer teams buyers, merchandisers and operations to create smooth approach to growth in a challenging channel.Working alongside eye wear KAMs to implement retail marketing plans.Renegotiating customer commercial terms and conditions Show less

• Area Sales Manager

  • May 2016 - Dec 2016

  Management of Oakley sport eye wear and AFA for the East of UK territory.Development of strategic plans encompassing sales, brand, retail marketing and operations for the territory and key accounts within it.Maintain and improve upon the current Oakley business by supporting local accounts with training, events and brand immersion.Monitoring competition by gathering current market place information on pricing, products, new releases, delivery schedules and merchandising techniques.Work closely with internal stake holders to encompass team mates, customer services, operations and credit. Show less



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Professional Accounts

  • Feb 2015 - Mar 2016

  As a senior member of a high performing and motivated sales team I am primarily accountable for a portfolio of independent and national outlets. To identify and develop key accounts groups / SME’s and prospect new business opportunities within my territory in the HORECA and convenience channels. I drive volume and increase category performance in these outlets by increasing our brand visibility, chilled space, availability and distribution.I worked closely with Wholesalers, Key Account teams and National Accounts to develop new business. With Joint Business Plans and managing investment to support the growth of these customers I drive bespoke branding with stake holders and creative agencies. Show less

• Field Sales Representative

  • Mar 2014 - Feb 2015

  As a representative of one of the largest and most highly regarded brands in the world, it is my responsibility to educate retailers in the benefits of stocking CCE products.To take ownership of a portfolio of independent and licenced outlets within the HORECA and convenience channels as well as implementing promotional activity, winning, developing and maintaining profitable soft drink volume, profitable cold drink equipment and signage installs, as targeted.It is essential for me to communicate and influence across all levels of the business, using strong planning and organisation skills to analyse and creatively solve problems.I am motivated to exceed targets individually and within a team, demonstrate good interpersonal credibility with customers and comfortably handle objections. From a secret recipe to a bold idea and very proud traditions, we build the future. Coca-Cola Enterprises (CCE) manufactures, distributes, sells and markets some of the world’s strongest brands in non-alcoholic beverages. We are part of Coca-Cola Enterprises Inc, the leading Western European marketer, distributor, and producer of bottle and can non-alcoholic refreshmenst and the world’s third-largest independent Coca-Cola bottler. Some of the brands you will find in our portfolio are Coca-Cola®, Fanta®, Powerade®, Glaceau Vitaminwater®, Monster® and Caprisun®. Leading brands, great people, growth and the reward that comes with it: the raw materials for success are right here. But still, success depends on our skilled management sharing thirst: a thirst for getting more and better from our people and systems, a thirst for pushing limits, and a thirst for the rigour and challenge of a fast moving business. Show less



Mccurrach/Nestle

• Derby, United Kingdom

• Sales Developer

  • Apr 2013 - Mar 2014

  As a Sales Developer, It is my responsibility for implementing promotional activity, distribution, display and availability of the Nestle brand within multiple grocers. (Tesco, Asda, Sainsburys, Morrisons and Co-Operative) Through ambition and dedication I use my retail knowledge to drive sales, maximise brand awareness and develop strong relationships with retailers. McCurrach is a privately owned business that has been established for over a 100 years. As a field sales specialist we represent over 20% of the top grocery brands in the UK by providing market-leading strategic insight, in-depth retail analysis and in-store execution. Working with a diverse range of retailers we actively plan, position and promote products to significantly increase sales of these powerful brands. Show less



Selecta

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Merchandiser

  • Jul 2006 - Nov 2012

  My role was to merchandise and service vending machines across the East Midlands region. My main responsibilities were to provide excellent customer service through stock management, machine maintenance and driving sales of promotional product lines. My customers ranged from large companies such as TNT, HBOS, RBS and East Midlands Airport down to smaller independent businesses. I was in charge of planning an efficient delivery route and monitoring inventory of stock in my van and machines through accurate data checks and records. I was trained and upheld high standards of hygiene, which was essential with the running of hot beverage machines. It was my duty maintain the machines and respond to emergency break-downs. I was also responsible for safely and securely cashing up my machines and delivering the cash. Show less



HL Plastics Limited

• Little Eaton, Derbyshire

• Machine Operative

  • Nov 2005 - Jul 2006

  In this role I was trained to produce plastic extrusions on a production line, running the extrusion machine and taking care of the process from manufacture to packaging. It was my responsibility to ensure the quality of the product and maintaining its precision. In this role I was trained to produce plastic extrusions on a production line, running the extrusion machine and taking care of the process from manufacture to packaging. It was my responsibility to ensure the quality of the product and maintaining its precision.



Evesham Technology

• Quality Auditor

  • Oct 2004 - Nov 2005

  Here I was responsible for the final quality control checks, assessing and correcting the builders work, checking software, guaranteeing the companies high standards and authorizing its certification before the product was delivered to customers.

• Computer assembly

  • Oct 2003 - Oct 2004

  In this role I was trained to recognise and understand the functions of individual electrical components and configure them to construct computers to specific orders.