Andrew Daye

Media Buyer & CEO at Enable X
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • French Limited working proficiency
Skills

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Credentials

  • Certification of Completion of AMAL Social Entrepreneurship Project in Morocco
    Enactus
    Jun, 2016
    - Oct, 2024
  • Certificate of International Languages
    J. Clarke Richarson Collegiate
    Jun, 2015
    - Oct, 2024
  • Content Marketing Certification
    HubSpot Academy
    Feb, 2018
    - Oct, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Jan, 2018
    - Oct, 2024

Experience

  • Enable X
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer & CEO
      • May 2019 - Present

      • Successfully generated over $10 million in annual revenue for eCommerce brands by building and strengthening their eCommerce Funnels. • Developed the Holistic Marketing Approach, which effectively blends the main eCommerce services to reduce CPAs, while improving ROAS and brand loyalty. 1. Facebook & Google Ads 2. Video & Graphic Ad Creatives 3. Email Marketing 4. Influencer Marketing 5. Brand Strategy 6. Conversion Rate Optimization • Managed workflows across specialized teams (SEO, media buying, content creation, CRO, social media marketing) with project management tools like Asana to prevent slippage in brand value and retain solid KPIs across platforms • Gathered customer and competitive intel to plan, strategize and launch creative briefs which delivered a data-driven roadmap for paid social campaigns - including prospecting and retargeting campaigns • Created and presented the “Brand Building Bootcamp” workshop at several small business mastermind groups in Toronto

  • 4AEGIS Inc.
    • B2B Sales and Marketing Trainer
      • May 2017 - Jan 2019

      My role at 4AEGIS includes developing talented professionals to enhance proficiency in B2B sales, marketing and systems to complete company objectives. • Management/Coaching: Traveled to British Columbia to train/coach new and experiences sales reps to increase productivity, presentations, managing and consulting.• B2B Sales: Exceeded sales quotas to reach 2nd place sales rep in all Canadian offices• Marketing: Generated marketing material for sales offices across Canada.• Public Speaking/Personal Development: Running workshops for 25+ people to understand the fundamentals of business and personal development.

    • B2B Sales and Marketing Representative
      • Apr 2017 - May 2017

      My role at 4AEGIS included constructing and presenting financial plans of products and advised business solutions to suit clients’ financial needs.• Lead Acquisition: Conducted direct marketing presentations to build a pipeline of quality leads.• Client Retention: Mended and maintained a strong relationship with clients post sale.• High-Performer: Exceeded sales quotas to reach 2nd place sales rep in all Canadian offices.

  • AIESEC Canada
    • Canada
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Vice President Marketing Communications
      • Oct 2016 - Apr 2017

      • B2C: In charge of generating leads and booking consultations with university students interested in volunteering/working internationally • Management/Leadership: Handled member hiring, training, tracking, and organization analytics (Salesforces, Excel, and PowerPoint) • Sales/Marketing: Constructed new digital and physical marketing material/strategies that enabled 300%+ growth in lead generation and 250% increase in participants completing volunteering experiences internationally • Customer Service: serviced exchange participants on their internship to ensure their personal/professional development upon returning home

  • AIESEC in Morocco
    • AMAL Social Entrepreneurship
      • May 2016 - Jul 2016

      • Business Development: Worked in an NGO start-up to develop current business strategies to efficiently improve and sustain growth • Innovation/Creativity: Orchestrated plan to optimize prototypes to prepare for market release • Marketing: Managed and restructured companies marketing scheme to increase competition and brand awareness • Business Development: Worked in an NGO start-up to develop current business strategies to efficiently improve and sustain growth • Innovation/Creativity: Orchestrated plan to optimize prototypes to prepare for market release • Marketing: Managed and restructured companies marketing scheme to increase competition and brand awareness

  • McDonald's
    • 1 - 100 Employee
    • Secret Menu Challenge Grand Prize Winner
      • Mar 2014 - Jul 2016

      • Creativity/Innovation: Grand Prize winner of the Secret Menu Challenge with the Kickin' McChicken • Customer Service/Training: Prepared food to customer's desired preference and trained new hires on multiple kitchen stations • Creativity/Innovation: Grand Prize winner of the Secret Menu Challenge with the Kickin' McChicken • Customer Service/Training: Prepared food to customer's desired preference and trained new hires on multiple kitchen stations

Education

  • University of Ontario Institute of Technology
    Bachelor of Science - BS, Human Health Sciences (Hons)

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