Experience

hipages Group

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Head of Engagement & Product Marketing

  • Jul 2023 - Present

• Head of Engagement & Retention

  • Apr 2022 - Jul 2023



News Corp

• Technology, Information and Media
• 700 & Above Employee

• Senior Marketing Manager (New Audience Growth & Capability)

  • Jun 2021 - Jul 2023

  Responsible for lifecycle, retention and acquisition programs for new growth initiatives, in addition to delivery of marketing capability projects.

• Senior Marketing Manager, Personalisation & Automation

  • Feb 2020 - May 2022

  Responsible for cross functional alignment and delivery of personalisation and automation initiatives across the digital subscription business driving improved customer outcomes and business growth.Lead on redesign of metro masthead websites and apps delivering an uplift in subscriber engagement through improved UX and habit forming features, leading to a significant improvement in retention.Leading newsletters automation projects leveraging AI/ML capability delivering workflow efficiencies through personalisation at scale and improved engagement.Automation of digital channels including social significantly reducing ongoing effort and enabling scale across all brands Show less

• National Marketing Manager - Customer Engagement

  • Jul 2016 - Feb 2020

  Responsible for delivering lifecycle and retention initiatives across all news subscription products including The Australian and The Daily Telegraph.Establishing a team Test & Learn operating rhythm Planning and implementing omni-channel onboarding programs across all news subscription products delivering a 3ppt improvement in retention Lead on predictive AI/ML data science initiatives resulting in improved audience targeting and enabling predictive engagement reportingDelivery of intensive habit forming interventions program resulting in a significant improvement in subscriber Active Days (a leading indicator for retention)Leading a PAYG to Contract customer migration delivering an increase in annualised revenue through subscriber retentionEngagement team lead on personalisation and single customer view CAPEX projects. Show less



Commonwealth Bank

• Australia
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Dec 2015 - Jul 2016

  Responsible for design, development and implementation of ‘always-on' omni-channel campaigns for the Home Loan Portfolio. Strategic planning including development of segmentation and home buying lifecycles Developing a suite of new home buying collateral for branches which have been adopted nationally Driving marketing transformation by building ‘always-on' automated marketing activities Development of campaigns for the Next Best Conversation program across the home buying portfolio Delivering an incremental $6M in revenue through targeted and proactive refinancing campaign. Show less



Lavender CX Agency

• Sydney, Australia

• Account Director

  • Jan 2014 - Dec 2015

  Responsible for orchestration of loyalty, retention and advocacy campaigns for Telstra's consumer relationship marketing team. Responsible for orchestration of loyalty, retention and advocacy campaigns for Telstra's consumer relationship marketing team.



UrsaClemenger

• St Leonards

• Senior Account Manager

  • Oct 2010 - Dec 2013

  Responsible for managing marketing and communications programs for a suite of healthcare clients including Roche, Novartis, Astra Zeneca and Lundbeck. Responsible for managing marketing and communications programs for a suite of healthcare clients including Roche, Novartis, Astra Zeneca and Lundbeck.



GPY&R

• Sydney, Australia

• Account Manager

  • Dec 2007 - Sep 2010

  Responsible for design and delivery of 1:1 customer relationship programs for Telstra including engagement, cross sell and retention programs Responsible for design and delivery of 1:1 customer relationship programs for Telstra including engagement, cross sell and retention programs