Andrew Darrington
AV Investment Director at MG OMD- Claim this Profile
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Bio
Experience
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MG OMD
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United Kingdom
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Advertising Services
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200 - 300 Employee
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AV Investment Director
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Jan 2023 - Present
Working across primarily Giff Gaff and O2 in a temporary role, supporting the onboarding of the newly acquired client to MG OMD Working across primarily Giff Gaff and O2 in a temporary role, supporting the onboarding of the newly acquired client to MG OMD
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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AV Trading Director
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Jan 2010 - Dec 2022
* Help manage Reckitt Benckiser account. RB is one of the largest accounts in the agency with an approx. yearly media spend of £100m * Manage trading on 888.com, regularly liaising with the team in Tel Aviv on best practices to deliver their key KPI’s. * Present delivery, key market dynamics and upsell suggestions to brand and media leads regularly across both 888 and RB clients. Make recommendations on their planning suggestions to deliver the best solutions for both the client and agency. * Responsible for managing, developing and mentoring a team of AV traders whilst working in collaboration with the planners across this part of the business. * Strong development skills have created a team that are excellent in terms of client servicing, delivering our CRR scores annually. * Direct involvement in RB’s annual retention bid process which has been in operation since 2013, maintained through excellent client relations, exceeding KPIs which are ever more competitive. * Attend regular director meetings and engage in agency level discussions from trading to recruitment. Oversee buying team’s delivery of linear TV, cinema, BVOD and SVOD campaigns. Show less
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OMD UK
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United Kingdom
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Advertising Services
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300 - 400 Employee
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TV Buying Manager
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Jan 2004 - Dec 2009
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Education
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University of Greenwich
Master of Arts (MA), Strategic Marketing Communications -
Dartford Grammar School
3 A levels and 9 GCSE's -
University of Essex
Bachelor's degree, Politics