Experience

BITA

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• BITAx Board Member

  • Nov 2022 - Present

  Board member for communication. The British Irish Trading Alliance is a not for profit organisation that encourages its members to build relationships and generate business through exciting networking, educational, and social events held in the UK, Ireland, and overseas. BITA's mission is to promote and strengthen trade internationally through a friendly, driven, and diverse group of like-minded professionals. Board member for communication. The British Irish Trading Alliance is a not for profit organisation that encourages its members to build relationships and generate business through exciting networking, educational, and social events held in the UK, Ireland, and overseas. BITA's mission is to promote and strengthen trade internationally through a friendly, driven, and diverse group of like-minded professionals.



Construction Wave

• United Kingdom
• Internet Publishing
• 1 - 100 Employee

• Founder

  • May 2022 - Present

  Construction Wave is media company providing news and in-depth insights to decision-makers across the UK construction industry. https://constructionwave.co.uk/ Construction Wave is media company providing news and in-depth insights to decision-makers across the UK construction industry. https://constructionwave.co.uk/



Freelance

• Media Consultant

  • Nov 2018 - Mar 2022

  Worked with construction tech, tier 1 and medium sizes sub-contractors, developing: Content strategy & creation Media buying Data analysis & reporting Worked with construction tech, tier 1 and medium sizes sub-contractors, developing: Content strategy & creation Media buying Data analysis & reporting



Matilda's Planet

• United Kingdom
• Construction
• 1 - 100 Employee

• Business Analyst

  • May 2018 - Oct 2018

  Matilda’s Planet is a fully accredited internal wall insulation system that transforms a property’s performance characteristics quickly and efficiently with little or no disruption to the occupiers’ daily lives during install. The system is designed to be fitted internally and on the external facing walls of any hard to treat properties – typically, but not limited to, solid wall or single skin building construction. While specifically designed for the retro-fit market ‘Matilda’s Planet’ addresses the issue of poor energy performance of aged housing stock. However, due to its construction and installation methodology ‘Matilda’s Planet’ brings with it a host of added benefits for occupiers, installers and customers who own, manage and construct volume housing stock. Unlike traditional internal wall insulation solutions, the Matilda’s Planet system is designed specifically for the property’s needs and doesn’t adopt the one size fits all approach. Rather than delivering raw materials to site for a physical build, Matilda’s Planet is supplied fully engineered and boxed, with all components and instructions included for simple installation. The benefits of a Matilda’s Planet installation have revolutionised the IWI market and re-energised a retrofit solution that has, in recent years, been considered a last resort due to the level of disruption to the tenant or homeowner and a previously sizeable reduction in living space. Show less



Seven League

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Digital Research Analyst

  • Nov 2017 - Apr 2018

  Seven League is a Digital Consultancy that accelerates digital performance for some of the biggest names in sport. Acquired by Mailman in 2018. Seven League is a Digital Consultancy that accelerates digital performance for some of the biggest names in sport. Acquired by Mailman in 2018.



Ornua

• Ireland
• Dairy Product Manufacturing
• 700 & Above Employee

• Content Marketing Analyst

  • Sep 2016 - Oct 2017

  Ornua is an agri-food commercial co-operative which markets and sells dairy products on behalf of their members, Ireland’s dairy processors and Irish dairy farmers. Headquartered in Dublin, they employ some 3,000 people globally and are responsible for circa 60% of Ireland’s dairy exports to over 100 countries with annualized sales of over €2 billion. They are the proud owner of the Kerrygold brand which is found in shops and homes around the world. Their brand portfolio also includes Pilgrims Choice, Dubliner cheese, MU, and BEO, a popular milk powder sold in Africa. My duties include: • Researching and implementing possible platforms that allow the Kerrygold brand to substantially benefit from major American multinational retailing corporations. • Researching & reporting on foreign market entry strategies with a particular focus on the Latin America market. Areas of research primarily include anthropology, laws & regulations, route to market, pricing and business etiquette. • Researching and conducting searches such as evaluating competitor websites to incorporate best practice and create marketing strategies to ensure optimal results for the Kerrygold webpage. • Researching and developing SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools. • Monitoring and co-managing social media accounts to engage with existing and potential clients. Show less



BenchWarmers (bewarmers)

• Ireland
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Sep 2015 - May 2016

  - Worked as part of a team that helped reach 1 million followers on Facebook in 2015. - Assisted with brochure content & proofreading. - Worked closely with CEO to try increase consumer reach. - Content writing for social media adverts. - Participated and promoted sports podcasts. - In-depth interviewing with clients. - Worked as part of a team that helped reach 1 million followers on Facebook in 2015. - Assisted with brochure content & proofreading. - Worked closely with CEO to try increase consumer reach. - Content writing for social media adverts. - Participated and promoted sports podcasts. - In-depth interviewing with clients.



Arbarr Electronics

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Consultant

  • Feb 2016 - Apr 2016

  Arbarr Electronics is an award winning Electronics Design & Manufacturing house based in Northern Ireland. Established in 1989, the company has been operating at the forefront of the Electronics Design & Manufacturing Industry for 27 years, with 17 years specifically in the field of Electrical Energy Storage. Arbarr's patented technologies have been utilized across many industries including Aviation, Marine, Electric Vehicles, Portable Electrical Equipment, Off-Grid Power Provision, Emergency Lighting & Marshalling, and Renewable Energy Harvesting - Arbarr wanted to use digital platforms to engage much more effectively with both prospective customers and its existing client base. The company wanted to gauge and harness customer feedback to aid new product development through a co-creation model. Crucially Arbarr wanted to maintain the human aspect of relationship building within the digital approach. My role included: - Reviewing Arbarr’s current use of digital platforms. - Developing a digitised marketing strategy focused at the interface between the company’s marketing effort and available enabling technologies (inc. CRM, web-site, e-commerce, social) with a particular focus on achieving improved revenues and margin around; 1) Customer acquisition 2) Customer retention 3) Customer advocacy Show less



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Market Research Consultant

  • Oct 2015 - Dec 2015

  The British Broadcasting Corporation (BBC) is a British public service broadcaster. It is headquartered at Broadcasting House in London, and is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees, with over 20,950 staff in total, of whom 16,672 are in public sector broadcasting I worked as a market research consultant to help this organisation solve a segmentation strategy which focused on the 16-24 age group category. The consultation was aimed at helping the organisation with their charter renewal for the 2017 year. Show less



University College Cork

• Ireland
• Higher Education
• 700 & Above Employee

• Peer Tutor

  • Sep 2014 - Mar 2015

  The position focused on tutoring incoming first year students on the basic concepts and frameworks of economics. Many hours of research was put into the curriculum in order to help the students learn the required standard needed by the economics department in UCC. Topics Covered: Market Competitions International Trade Sports Economics Game theory The position focused on tutoring incoming first year students on the basic concepts and frameworks of economics. Many hours of research was put into the curriculum in order to help the students learn the required standard needed by the economics department in UCC. Topics Covered: Market Competitions International Trade Sports Economics Game theory