Experience

PrepWorld

• United Kingdom
• Food and Beverage Services
• 100 - 200 Employee

• Senior Category, NPD & Marketing Manager

  • Dec 2020 - Present

• Senior Category Manager

  • Oct 2019 - Dec 2020



Worldpanel by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Consumer Insight Director

  • Sep 2018 - Oct 2019



Brakes UK

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Category Manager - Drinks, Snacks & Confectionery

  • Aug 2017 - Sep 2018

  • Ownership of the category product range (circa £240m sales per annum with a branded focus) and formulation and implementation of strategy in-line with forecasted budgets supported by a cross functional team.• Provide market, category and product level insight and trends to a wide range of stakeholders including board level whilst supporting sales colleagues at customer presentations.• Manage external relationships; across a huge supply base and diverse customer portfolio.• Time and resource management are paramount given the size of the supply base and product range.• Delivered comprehensive multi-channel communications strategy related to forthcoming Soft Drinks Industry Levy.• Provide monthly promotional product basket (on track to deliver £950k target).

• Category Manager - Fish & Seafood

  • Sep 2014 - Aug 2017

  • Ownership of the category product range (circa £60m sales per annum with an own label focus) and formulation and implementation of strategy in-line with forecasted budgets supported by a cross-functional team.• Provide market, category and product level insight and trends to a wide range of stakeholders including board level whilst supporting sales colleagues at customer presentations.• Manage external relationships including suppliers and key industry bodies such as the Marine Stewardship Council etc.• Awarded Marine Stewardship Council Sustainable Sourcing Supplier of the Year in 2014, 15, 16 and 17.• Nominated and shortlisted for British Frozen Food People Awards (in February 2018) in Sustainable Leader category. • Worked in conjunction with the Product Development team to introduce new, insight-based products in-line with market trends and customer requirements resulting in multiple customer listings (one cross sell example of a £1m + listing) and industry award wins (Q Awards, Chefs Choice Awards).

• Marketing Manager - Group Awards, Exhibitions, Memberships and Events

  • Mar 2011 - Sep 2014

  • Drive the formulation, implementation and coordination of multi-channel, cross sector marketing campaign strategies related to awards, exhibitions, memberships and events with a focus on generating additional volume, turnover and margin.• Contract negotiation and renewal for key cross sector activity worth £200k. Leveraged added value packages to support and promote existing activity and maximise brand awareness.• Budget management.• Management of external PR Agency and Event Company.• Enhanced copy writing, presentation and communication skills.

• Marketing Executive - Group Promotions

  • Mar 2010 - Mar 2011

  • Project management of 4 monthly promotional publications for businesses within the Group.• Matrix management of a cross-functional team including stakeholders of ranging seniority and skill sets.• Generation of monthly analytical reports to highlight performance and drive decision-making regarding tactical direction for future promotional offers and segmentation of the promotional publications customer base, resulting in sector focused outputs.• KPI’s focused on increasing YoY promotional volume, turnover and margin.



Fenwick Elliott LLP

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Junior Clerk

  • Oct 2008 - Mar 2010



Connaught PLC

• United Kingdom
• Facilities Services
• 100 - 200 Employee

• Business Analyst

  • Oct 2006 - Nov 2007

  • Management, development and updating of regional reporting database. • Creation of sales performance reports vs. KPI’s. • Presentation of reports to senior management. • Management, development and updating of regional reporting database. • Creation of sales performance reports vs. KPI’s. • Presentation of reports to senior management.