Experience

SUNY New Paltz

• United States
• Higher Education
• 500 - 600 Employee

• Director of Communication

  • Aug 2021 - Present

  Supervise the Associate Director of Media Relations/Magazine Editor, Assistant Director of Marketing and Social Media and Writer/Content Coordinator in the Office of Communication & Marketing. Support the College’s Strategic Plan and enhance the College's reputation and the administration’s relationship with our campus community through internal and external communication efforts. Support the College’s integrated marketing communication goals by serving as project team lead for the Office of Communication & Marketing's Liaison-Unit model, and serve as liaison to multiple campus units.Enhance the College's reputation and build relationships with journalists through media relations by working with the lead college spokesperson, the Associate Director for Media Relations/Magazine Editor, within the Office of Communication & Marketing.Support the College’s branding efforts and integrated marketing communication goals by working with the Associate Director of Media Relations/Magazine Editor and the Assistant Director of Marketing and Social Media to coordinate the advertising needs of the College. Show less

• Assistant Director of Communication

  • Aug 2019 - Aug 2021

  Responsibilities:Support the College's strategic plan, and in particular, the initiative related to marketing the College internally and externally, by "telling the New Paltz story" to various stakeholders to support student recruitment and retention, philanthropy, engagement and public awareness of the institution's strength's, accomplishments and initiatives. Collaborate with campus administrators, faculty and other stakeholders on internal and external communication and institutional marketing, including writing, copy editing, proofreading, posting and distribution.Support the College's branding efforts by consistently communicating the College's desired positioning in harmony with the College's identity, mission, vision and Strategic Plan.Draft and format press releases in accordance with AP and house style, and distribute via email marketing platform. Serve as responsive point of contact on media inquiries.Contribute feature articles to the College’s alumni magazine, published twice annually.Support the College's integrated marketing goals by serving as liaison to five academic Deans and other institutional units.Supervise assigned interns and serve as Officer in Charge when the director of communication is unavailable.Conduct qualitative market research in the form of student focus groups, probing on questions related to admission and recruitment, campus communications, student ROI expectations and what they need to succeed during and after their time at the College.Assist in crisis and emergency communications for the College, including crafting timely notifications regarding severe weather events and other circumstances affecting normal business operations. Show less

• News Coordinator

  • Jan 2015 - Aug 2019



Total Trial Solutions, LLC

• United States
• Legal Services
• 1 - 100 Employee

• Jury Research Moderator

  • May 2012 - Nov 2014

  Moderate jury research focus groups and analyze the results. Write biographies of clients of law firms. Review legal records and interview plaintiffs, friends, and family to build content for biographies. Work as a team to ensure quality of work product. Compile timelines, video compilations, and visual demonstratives for use by attorneys and other clients. Moderate jury research focus groups and analyze the results. Write biographies of clients of law firms. Review legal records and interview plaintiffs, friends, and family to build content for biographies. Work as a team to ensure quality of work product. Compile timelines, video compilations, and visual demonstratives for use by attorneys and other clients.



Mayapple Press

• Woodstock, NY

• Assistant Editor / Office Manager

  • Mar 2011 - Jun 2012

  Edit and proof literary texts ahead of publication, including cover design and interior text. Evaluate manuscripts for publication. Receive and process purchase orders via phone, web, and mail. Manage day-to-day bookkeeping using QuickBooks software. Correspond with authors, vendors, wholesalers, and customers. Research strategies for keeping small, independent literary press competitive in marketplace. Edit and proof literary texts ahead of publication, including cover design and interior text. Evaluate manuscripts for publication. Receive and process purchase orders via phone, web, and mail. Manage day-to-day bookkeeping using QuickBooks software. Correspond with authors, vendors, wholesalers, and customers. Research strategies for keeping small, independent literary press competitive in marketplace.



SUNY New Paltz

• United States
• Higher Education
• 500 - 600 Employee

• Teaching Assistant

  • Jan 2010 - May 2012

  Teach one class of 22 first-year college students in writing composition, grammar, and style. Course also covers research strategies and ways of analyzing and interpreting information and media. Work one-on-one as a writing tutor in addition to running class. Teach one class of 22 first-year college students in writing composition, grammar, and style. Course also covers research strategies and ways of analyzing and interpreting information and media. Work one-on-one as a writing tutor in addition to running class.