Andrew Brodie
EMEA Sales Manager at Brompton Bicycle- Claim this Profile
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Bio
David Currie
Andrew is a highly-functioning performer who his able to demonstrate an exceptional blend of drive for results, astute commercial acumen and strong leadership skills. Andrew's functional expertise and knowledge of the business is both built and delivered through his ability to establish a robust internal and external network, maintained by his natural relationship building skills. Throughout our time together, I was able to trust Andrew to operate autonomously and deliver excellent results without guidance or intervention, but also confident that his strong communication skills would keep myself and the wider business informed and aware of the progress being made or support needed on the rare occasion it was. Andrew's knowledge of his own business, and the wider organization's business, is consistent and detailed. This was complimented by his ability to view things in both a consumer and customer-centric manner. The platform of knowledge and credibility that this delivered meant that Andrew was both a strong negotiator but also able to build sustainable solutions for the brand and the customer.
Phil Benton
Andrew was a vital member of the Senior Commercial Leadership and was implicitly trusted to deliver the commercial targets consistently and with the right values , sharing his knowledge and insights across Europe showed his obvious commercial acumen to help the team His thorough but engaging manner allowed a continuous development of an effective channel channel strategy whilst at the same building a great team ethos I very much appreciated his team building skills and many of his team benefited from both his commercial and marketing insights and coaching to be promoted into many different areas of the organisation with a very rounded and solid foundation Andrew always showed great drive and created a string varied network that assisted greatly when he tackled many challenging negotiations with real skill
David Currie
Andrew is a highly-functioning performer who his able to demonstrate an exceptional blend of drive for results, astute commercial acumen and strong leadership skills. Andrew's functional expertise and knowledge of the business is both built and delivered through his ability to establish a robust internal and external network, maintained by his natural relationship building skills. Throughout our time together, I was able to trust Andrew to operate autonomously and deliver excellent results without guidance or intervention, but also confident that his strong communication skills would keep myself and the wider business informed and aware of the progress being made or support needed on the rare occasion it was. Andrew's knowledge of his own business, and the wider organization's business, is consistent and detailed. This was complimented by his ability to view things in both a consumer and customer-centric manner. The platform of knowledge and credibility that this delivered meant that Andrew was both a strong negotiator but also able to build sustainable solutions for the brand and the customer.
Phil Benton
Andrew was a vital member of the Senior Commercial Leadership and was implicitly trusted to deliver the commercial targets consistently and with the right values , sharing his knowledge and insights across Europe showed his obvious commercial acumen to help the team His thorough but engaging manner allowed a continuous development of an effective channel channel strategy whilst at the same building a great team ethos I very much appreciated his team building skills and many of his team benefited from both his commercial and marketing insights and coaching to be promoted into many different areas of the organisation with a very rounded and solid foundation Andrew always showed great drive and created a string varied network that assisted greatly when he tackled many challenging negotiations with real skill
David Currie
Andrew is a highly-functioning performer who his able to demonstrate an exceptional blend of drive for results, astute commercial acumen and strong leadership skills. Andrew's functional expertise and knowledge of the business is both built and delivered through his ability to establish a robust internal and external network, maintained by his natural relationship building skills. Throughout our time together, I was able to trust Andrew to operate autonomously and deliver excellent results without guidance or intervention, but also confident that his strong communication skills would keep myself and the wider business informed and aware of the progress being made or support needed on the rare occasion it was. Andrew's knowledge of his own business, and the wider organization's business, is consistent and detailed. This was complimented by his ability to view things in both a consumer and customer-centric manner. The platform of knowledge and credibility that this delivered meant that Andrew was both a strong negotiator but also able to build sustainable solutions for the brand and the customer.
Phil Benton
Andrew was a vital member of the Senior Commercial Leadership and was implicitly trusted to deliver the commercial targets consistently and with the right values , sharing his knowledge and insights across Europe showed his obvious commercial acumen to help the team His thorough but engaging manner allowed a continuous development of an effective channel channel strategy whilst at the same building a great team ethos I very much appreciated his team building skills and many of his team benefited from both his commercial and marketing insights and coaching to be promoted into many different areas of the organisation with a very rounded and solid foundation Andrew always showed great drive and created a string varied network that assisted greatly when he tackled many challenging negotiations with real skill
David Currie
Andrew is a highly-functioning performer who his able to demonstrate an exceptional blend of drive for results, astute commercial acumen and strong leadership skills. Andrew's functional expertise and knowledge of the business is both built and delivered through his ability to establish a robust internal and external network, maintained by his natural relationship building skills. Throughout our time together, I was able to trust Andrew to operate autonomously and deliver excellent results without guidance or intervention, but also confident that his strong communication skills would keep myself and the wider business informed and aware of the progress being made or support needed on the rare occasion it was. Andrew's knowledge of his own business, and the wider organization's business, is consistent and detailed. This was complimented by his ability to view things in both a consumer and customer-centric manner. The platform of knowledge and credibility that this delivered meant that Andrew was both a strong negotiator but also able to build sustainable solutions for the brand and the customer.
Phil Benton
Andrew was a vital member of the Senior Commercial Leadership and was implicitly trusted to deliver the commercial targets consistently and with the right values , sharing his knowledge and insights across Europe showed his obvious commercial acumen to help the team His thorough but engaging manner allowed a continuous development of an effective channel channel strategy whilst at the same building a great team ethos I very much appreciated his team building skills and many of his team benefited from both his commercial and marketing insights and coaching to be promoted into many different areas of the organisation with a very rounded and solid foundation Andrew always showed great drive and created a string varied network that assisted greatly when he tackled many challenging negotiations with real skill
Experience
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Brompton Bicycle
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United Kingdom
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Manufacturing
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300 - 400 Employee
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EMEA Sales Manager
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Apr 2023 - Present
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ZyroFisher
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United Kingdom
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Sporting Goods
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1 - 100 Employee
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Head of National Accounts
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Feb 2022 - Apr 2023
Commercial head of the National Account Channel, managing a team of 12, driving sales across the UK National Accounts including Evans, Sigma, Halfords, Amazon, Tredz, Wiggle & Pro Bike Kit across all brands. Commercial head of the National Account Channel, managing a team of 12, driving sales across the UK National Accounts including Evans, Sigma, Halfords, Amazon, Tredz, Wiggle & Pro Bike Kit across all brands.
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The Behrens Group
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United Kingdom
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Textile Manufacturing
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1 - 100 Employee
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Head Of Sales
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Jan 2021 - Nov 2021
Leading the team at i-Tex, part of the Behrens Group. Design, creation, sourcing and delivery of high quality, bespoke garments. Europe's leading makers of bespoke club & event merchandise. Leading the team at i-Tex, part of the Behrens Group. Design, creation, sourcing and delivery of high quality, bespoke garments. Europe's leading makers of bespoke club & event merchandise.
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Senior Director Sales
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Feb 2020 - Jan 2021
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Senior Director Sales, Sport Channel
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Jan 2019 - Jan 2020
- Directed the UK & Ireland sales of sport performance categories across five distinct channels, encompassing key accounts, field sales, specialist and outdoor.- Led team to deliver market leadership in football with global #1 priority specialist account- Drove 20% growth in orderbook value within the Intersport Channel in 2019
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Senior Director European Key Accounts, Western Europe
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Apr 2017 - Jan 2019
- Managed digital key accounts identified as future winners and lifted above market to focus support levels and drive aggressive growth plans- In addition to my main role, was tasked with developing a European wide growth strategy for all Specialist retailers, involving 7 regions and ~4,500k retailers- Devised and subsequently implemented a replica replenishment business model that drove major improvements in full price sell through rates and margin for both adidas and the accounts.
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Director Specialist Sales, Western Europe
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May 2016 - Apr 2017
- Managed digital key accounts identified as future winners and lifted above market to focus support levels and drive aggressive growth plans- Promoted in role
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Channel Director Sport Specialists
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Jul 2013 - Apr 2016
- Responsible for the management of all UK & Ireland Sport Specialist customers- Grew the specialist running category by 22% in 2015- Secured and maintained brand leadership in the key running multiple - Sweatshop- Secured dominant market leadership in rugby with record share in excess of 60%- undertook a parallel 9 month short term assignment leading the Category Marketing / GTM team within the running BU for the UK & Ireland, Benelux and the Nordics
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Director, JD Group PLC
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Jan 2009 - Jun 2013
- Managed the commercial relationship with this critically important Global Key Account, managing a team of seven SKAMs.- Secured #1 brand status for the first time, with record market share.- Managed process that delivered significant volume of SMU product
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Director JJB Sports PLC
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Sep 2007 - Jan 2009
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Senior Key Account Manager Fashion
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Jan 2007 - Sep 2007
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Head of Irish Key Accounts - Reebok
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Aug 2006 - Dec 2006
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Senior Key Account Manager Sports Direct
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Aug 2005 - Aug 2006
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Senior Key Account Manager JD Group PLC
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Mar 2001 - Aug 2005
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Anheuser-Busch
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United States
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Food and Beverage Services
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700 & Above Employee
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National Account Manager Specialists & Convenience
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Mar 1998 - Feb 2001
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Education
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De Havilland College
Business & Finance
Community
