Andrew Briggs
Head of Marketing at TouchstoneOne- Claim this Profile
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German Limited working proficiency
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Bio
Bruce Hort
Andrew and I were colleagues at Scottish Pacific and collaborated on a number of digital marketing, marketing automation and CRM implementation initiatives. Andrew has great domain knowledge around Financial Services and an excellent grasp of business technology and the IT/change function which always made dealing with him straightforward. Great to work with and highly recommended.
Michael Kerr
Andrew assumed responsibility for a multi jurisdictional and complex product suite spanning several global verticles and was instrumental in guiding senior management to distill product and marketing strategy.He is a dynamic strategic thinker equally able to execute time dependent practical activity. He is a team player and a pleasure to work with. He is able to define the customer proposition and communicate clear powerful messaging in above the line and digital forums . Andrew is open minded yet questioning and provided an excellent sounding board in several multi million dollar tender submissions. His strategic insights were invaluable
Anrich Brummer
When I first met Andrew I was immediately impressed by his knowledge around search marketing and how he was able to translate highly technical SEO strategies into clear directives to convey to the rest of his executive team. Since that first interaction we have worked together across search optimisation projects for both Scottish Pacific & more recently at TouchstoneOne. Andrew has always kept me on my toes with his strong ability to; a.) rapidly identify strengths and weaknesses across the digital marketing practice at the two businesses; b.) quickly prioritise and establish new strategies and tasks to drive performance of search and acquisition campaigns. Andrew is a pleasure to work with, and I believe he also helps extract the best from the partners he engages with.
Bruce Hort
Andrew and I were colleagues at Scottish Pacific and collaborated on a number of digital marketing, marketing automation and CRM implementation initiatives. Andrew has great domain knowledge around Financial Services and an excellent grasp of business technology and the IT/change function which always made dealing with him straightforward. Great to work with and highly recommended.
Michael Kerr
Andrew assumed responsibility for a multi jurisdictional and complex product suite spanning several global verticles and was instrumental in guiding senior management to distill product and marketing strategy.He is a dynamic strategic thinker equally able to execute time dependent practical activity. He is a team player and a pleasure to work with. He is able to define the customer proposition and communicate clear powerful messaging in above the line and digital forums . Andrew is open minded yet questioning and provided an excellent sounding board in several multi million dollar tender submissions. His strategic insights were invaluable
Anrich Brummer
When I first met Andrew I was immediately impressed by his knowledge around search marketing and how he was able to translate highly technical SEO strategies into clear directives to convey to the rest of his executive team. Since that first interaction we have worked together across search optimisation projects for both Scottish Pacific & more recently at TouchstoneOne. Andrew has always kept me on my toes with his strong ability to; a.) rapidly identify strengths and weaknesses across the digital marketing practice at the two businesses; b.) quickly prioritise and establish new strategies and tasks to drive performance of search and acquisition campaigns. Andrew is a pleasure to work with, and I believe he also helps extract the best from the partners he engages with.
Bruce Hort
Andrew and I were colleagues at Scottish Pacific and collaborated on a number of digital marketing, marketing automation and CRM implementation initiatives. Andrew has great domain knowledge around Financial Services and an excellent grasp of business technology and the IT/change function which always made dealing with him straightforward. Great to work with and highly recommended.
Michael Kerr
Andrew assumed responsibility for a multi jurisdictional and complex product suite spanning several global verticles and was instrumental in guiding senior management to distill product and marketing strategy.He is a dynamic strategic thinker equally able to execute time dependent practical activity. He is a team player and a pleasure to work with. He is able to define the customer proposition and communicate clear powerful messaging in above the line and digital forums . Andrew is open minded yet questioning and provided an excellent sounding board in several multi million dollar tender submissions. His strategic insights were invaluable
Anrich Brummer
When I first met Andrew I was immediately impressed by his knowledge around search marketing and how he was able to translate highly technical SEO strategies into clear directives to convey to the rest of his executive team. Since that first interaction we have worked together across search optimisation projects for both Scottish Pacific & more recently at TouchstoneOne. Andrew has always kept me on my toes with his strong ability to; a.) rapidly identify strengths and weaknesses across the digital marketing practice at the two businesses; b.) quickly prioritise and establish new strategies and tasks to drive performance of search and acquisition campaigns. Andrew is a pleasure to work with, and I believe he also helps extract the best from the partners he engages with.
Bruce Hort
Andrew and I were colleagues at Scottish Pacific and collaborated on a number of digital marketing, marketing automation and CRM implementation initiatives. Andrew has great domain knowledge around Financial Services and an excellent grasp of business technology and the IT/change function which always made dealing with him straightforward. Great to work with and highly recommended.
Michael Kerr
Andrew assumed responsibility for a multi jurisdictional and complex product suite spanning several global verticles and was instrumental in guiding senior management to distill product and marketing strategy.He is a dynamic strategic thinker equally able to execute time dependent practical activity. He is a team player and a pleasure to work with. He is able to define the customer proposition and communicate clear powerful messaging in above the line and digital forums . Andrew is open minded yet questioning and provided an excellent sounding board in several multi million dollar tender submissions. His strategic insights were invaluable
Anrich Brummer
When I first met Andrew I was immediately impressed by his knowledge around search marketing and how he was able to translate highly technical SEO strategies into clear directives to convey to the rest of his executive team. Since that first interaction we have worked together across search optimisation projects for both Scottish Pacific & more recently at TouchstoneOne. Andrew has always kept me on my toes with his strong ability to; a.) rapidly identify strengths and weaknesses across the digital marketing practice at the two businesses; b.) quickly prioritise and establish new strategies and tasks to drive performance of search and acquisition campaigns. Andrew is a pleasure to work with, and I believe he also helps extract the best from the partners he engages with.
Credentials
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AgilePM(R) Foundation
APMG InternationalJan, 2019- Oct, 2024 -
Google Analytics (Advanced)
GoogleJan, 2019- Oct, 2024 -
PRINCE2® Foundation
The Knowledge AcademyDec, 2018- Oct, 2024 -
Inbound Marketing Certified
HubSpot AcademyJun, 2020- Oct, 2024
Experience
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TouchstoneOne
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Software Development
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1 - 100 Employee
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Head of Marketing
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Feb 2019 - Present
Head of Marketing for TouchstoneOne, leading global wealth management systems consultants (part of Touchstone Group, UK) and providers of NavOne, a proprietary accounting, administration and 'RegTech' solution built with Microsoft Dynamics Business Central to Trust/Fiduciary companies, Private Equity firms, Funds Managers and Administrators, Corporate Secretarial Service providers and Family Offices in over 30 jurisdictions worldwide. Offices in Jersey, Singapore and Sydney. Reporting to the Managing Director and APAC General Manager, the role has wide remit to drive demand and support enterprise selling across verticals and multiple geographies, in particular through developing marketing operational capability and driving awareness of NavOne's RegTech capability to support FATCA/CRS and AeOI compliance across the global Financial Services sector.
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Group Marketing Manager - Australia & NZ
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Dec 2015 - Feb 2019
Scottish Pacific (formerly ASX300: SCO) is the largest specialist provider of working capital and lending solutions for SMEs in Australia and New Zealand. Scottish Pacific handles more than $10 billion of invoices each year for approximately 1500 SME clients, providing funding lines exceeding $700 million. Established in 1988, the business has approximately 300 staff and has operational offices in Sydney, Melbourne, Perth, Brisbane, Adelaide, Auckland, London and China. Key responsibilities include development of customer acquisition strategies and programmes across multiple brands in receivables finance, trade finance, credit insurance and asset finance. This comprised digital marketing strategy development, channel development strategies, content strategy development and execution and group marketing communications. Over this time I was also the business ambassador for the implementation of Microsoft Dynamics 365 cloud CRM platform across multiple devices and project manager for the development of an online quotation tool.
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Bibby Financial Services
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United States
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Financial Services
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1 - 100 Employee
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National Marketing Manager - Australia & NZ
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Jul 2011 - Dec 2015
Bibby Financial Services is a leading global provider of working capital and cash flow solutions to SMEs, supporting over 6,000 businesses in 14 countries and 44 locations worldwide and over 900 staff.In this generalist marketing role I reported into both the Global Marketing Director and local Managing Director, with responsibilities for leading the marketing team and delivering new business volume and ROI targets for Australian and NZ business. This role had a broad remit covering brand management and marcomms, digital strategy, channel marketing, partnerships, customer acquisition, market research and insight strategy and product marketing. In addition to mentoring and supporting other marketing resourses in the APAC region (Singapore, Hong Kong, India)As a member of the Senior Management Team for 6 years, I contributed directly to the expansion of the operation to a fully regionalised business, entry in the NZ invoice finance market, the establishment of a commercial debt recovery business and successful introduction of a number of new product propositions to the market place, in addition to driving the direct channel to contribute over 25% of new business volume. I led a team of up to 3 full time staff and worked in alignment with global marketing teams.
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Marketing Communications Manager
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Mar 2008 - Jul 2011
Reporting into the Managing Director for ANZ, my core responsibilities were to develop and deliver a brand and communications strategy to support brand awareness in addition to a comprehensive multi-channel customer acquisition plan comprising direct and intermediated channels (primarily finance brokers and accountants) ) to support a team of business leaders and business development managers across Australia and New Zealand. I lead a team of 3 full time staff.
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National Marketing Coordinator
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May 2006 - Nov 2008
In this role I led the organisations local (AU) marketing effort, specifically to build a direct channel for customer acquisition, develop and execute its brand and marketing communicatrions strategy, and develop its digital marketing capabilities. Key responsibilities included development of customer acquisition programmes comprising direct mail, digital marketing, sponsorships, channel marketing initiatives and delivery of other marketing support programmes.In 2008 I was seconded to work at Bibby Financial Services Head Office in Banbury, UK for 3 months and support the UK and Global Marketing teams. During this time I supported the team to deliver it UK marketing communications strategy and the launch plan for the expansion into the German receivables market.
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Sales Support Officer
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May 2005 - Apr 2006
Key duties included the production of legal documentation for structured receivables finance solutions, specific support to the national Business Development teams on internal underwriting and facilitation of the sales process with applicants.
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Education
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2003 - 2005
Macquarie University
Bachelor of Commerce - BCom, Marketing, International Marketing -
2018 - 2018
ADMA IQ
Data Driven Marketing, Marketing -
2008 - 2008
ADMA IQ
Certificate in Direct & Digital Marketing, Direct Marketing, Digital Marketing, Social Media Marketing and Social Selling -
1992 - 1998
St Ignatius College (Riverview)
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