Andrew Benton
Director of Product Management at AvantLink- Claim this Profile
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Bio
Credentials
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Certified ScrumMaster
Scrum AllianceApr, 2017- Nov, 2024
Experience
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AvantLink
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United States
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Advertising Services
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1 - 100 Employee
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Director of Product Management
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Aug 2019 - Present
Report to CEO of industry leading cost-per-sale tracking and technology platform for affiliate marketing professionals. Establish development priorities and run sprint team of engineers to execute corporate objectives and drive mission-critical development projects.
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Product Manager
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Aug 2015 - Aug 2019
Manage team of onsite/offshore QA engineers, data scientists, full-stack engineers, and front-end engineers. Manage the Agile process for sprint teams; user stories, daily stand ups, backlog grooming, sprint planning, and sprint retros.• Recognized with Employee of the Quarter Award for Q3 2017.• Imposed project management discipline on development organization with loose processes leading to major distractions and inefficiencies; introduced project prioritization based on strategic objectives.• Built software engineering process to upgrade legacy product with more flexible and robust product to better meet user needs; implemented Jira.• Coordinated rollout of new systems to enable ongoing 24/7 functionality; managed reverse engineering, validation, and database migration to Postgres.• Leveraged strategic mindset to conduct competitive analysis and forecast client needs and future business objectives to continually refine our product offerings and maintain product market viability; currently speccing new tracking system with cross-device, AI, and machine learning capabilities.• Managed back-end architecture and data validation for transition to new EDW.• Strategized development roadmap in communication across marketing, business development, account management, finance, and support teams to refine business requirements.• Aligned expectations between engineering deliverables and stakeholder timelines.
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Business Development
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Apr 2015 - Aug 2015
Enabled new sales strategy for AvantMetrics product by refining data into actionable steps clients can use to benefit marketing strategy.• Added AvantMetrics service to 14 accounts in 5 months, operating as a sales engineer for an advanced behavioral click stream analytics tracking tool, enabling sales team to better sell this complex, long sales cycle product.
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Account Representative
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Aug 2013 - Apr 2015
Worked with a portfolio of brands to drive affiliate marketing revenue. Attuned to clients’ user experience to design products and programs to best meet their needs. Supported clients on implementation and reporting. Notable accounts included Backcountry, Sierra Trading Post, Wise Foods, Skullcandy, Astro Gaming, Horizon Fitness, and Mountain Gear.
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Axiom Consulting Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Operations Manager
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Sep 2011 - Aug 2013
Developed financial forecasts and budgets for IT consulting firm. Established processes to enable more seamless operations. Contract Finance Manager, 2013–2015.• Developed detailed Executive Management Report to accurately measure staff utilization, project profitability, practice profitability, and cash flow. • Implemented electronic approval matrix enabling project management teams to effectively manage assigned resources and provide accurate reporting to practice principal. • Introduced collaborative cloud computing forum for project teams. • Produced Gap Analysis Reports outlining weaknesses in client disaster recovery strategies.
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TVCATCHUP LIMITED
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United Kingdom
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Software Development
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Management / Operations Consultant
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Oct 2009 - Jun 2011
• Supported successful acquisition of over $5M venture capital.• Developed and implemented quarterly business goals, identified capital funding leads, executed marketing campaigns, and mapped ROI business strategies. • Supported successful acquisition of over $5M venture capital.• Developed and implemented quarterly business goals, identified capital funding leads, executed marketing campaigns, and mapped ROI business strategies.
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TechnoAlpin
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Italy
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Machinery Manufacturing
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200 - 300 Employee
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Operations Manager
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Sep 2008 - Sep 2009
• Improved warehouse OPEX an estimated 27% through the installation and execution of ACCTivate inventory-control and business management software; restructured a $2M inventory. • Improved warehouse OPEX an estimated 27% through the installation and execution of ACCTivate inventory-control and business management software; restructured a $2M inventory.
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Education
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1997 - 2001
Colorado State University
Bachelor of Science (B.S.)
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