Ad Operations Associate

• Jan 2022 - Present

Digital Transformation Student Assistant

• Sep 2020 - Jan 2022

Worked on a management software called ConceptD3, to create wayfinding for building locations. The finished product is currently a digital map for two of the CSU San Bernardino and Palm Desert campuses. The map was created by an outside vendor. I added descriptions and icons from the original floor plans. California State University – San Bernardino Interactive Map Daily tasks also included assigning tickets through a system software called Cherwell. Tickets were submitted by staff and faculty. I was tasked with editing websites with a Content Management system called Drupal. This included landing pages, images, and files. Show less

Google Ads Intern

• Jun 2021 - Aug 2021

Trained in the fundamentals of keyword research with Google Ads Editor. Worked with my team to conduct new copy ideas for client run campaigns. Used Google Ads interface to conduct analysis of live campaigns and provided optimizations. • Monitored Google Search, Display, and YouTube ads. Gained insight into PPC, CPA, and CPC ads. Completed a Google Ads Video certification through Google Digital Academy learning service. Working on completing multiple certifications that range from display, extensions, and Google Analytics. Show less

Professional Expert - Marketing

• Jul 2019 - Sep 2020

Managed social media platforms Instagram and LinkedIn. Shadowed two content specialist and one junior graphic designer. Provided strategic support and weekly meetings with my team. Wrote for public relations for internal and external news pieces. Created an advertising campaign that focused on alumni called alumni success stories to increase donor contributions to student scholarships. Results overview: Increased likes, shares, and engagement on Instagram and LinkedIn posts. • Collaborated with CheddarU - a news network. Created newsletter material, exclusively for college students. Created graphic assets on college calendar events to be advertised across campus. • Engaged with students to gather information on their academic experience, actionable goals, and club engagement on campus. Show less

Customer Service

• Mar 2018 - Sep 2019

Under new ownership transitioned from Crafton Hills Bookstore to a Follett customer employee. • Moved up from student assistant to customer service representative with closing duties. • Improved customer loyalty by helping customers find the products they needed. • Helped redesign store layout and functionality by following planograms. • Trained new employee’s on how to use POS, rentals, and loan programs for students. Under new ownership transitioned from Crafton Hills Bookstore to a Follett customer employee. • Moved up from student assistant to customer service representative with closing duties. • Improved customer loyalty by helping customers find the products they needed. • Helped redesign store layout and functionality by following planograms. • Trained new employee’s on how to use POS, rentals, and loan programs for students.

College Leader

• Feb 2018 - May 2019

Managed the creation, execution and delivery of multiple advocacy actions guided by Truth Initiative. Held monthly meetings, events, and raffles for students. Talked to students about the effects of big tobacco companies and how they target their demographic. Compiled reports and analysis on surveys. Worked with the Health and Wellness Center to have a school festival with vendors. Results overview: Implemented a smoke free policy for the school. • Gathered student team volunteers on Earth Day do a cigarette butt clean-up day on campus grounds. • Gathered 500 text-in signatures where students signed up to learn more about updates from Truth Initiative. With the success of the digital signatures, Truth Initiative staff and Truth Rider’s visited the college campus during Club Rush. • Attended a three day and two-night intensive workshop in Washington D.C. to develop confidence in public speaking and a strategic plan. Visited Truth Initiatives corporate office and meet other College Leaders from other community colleges. • Launched Truth Initiatives cessation program phone application called BecomeAnEx.org. The application provided students with private counseling and health care resources. • Collected Input from students and staff who did smoke on campus. Asked for input and listened to their concerns. Used Outlook and Yammer to send out weekly updates to student and staff volunteers. Show less

Student Assistant

• Aug 2015 - Mar 2018

Operated daily operations by shipping and receiving textbooks and supplies. Operated daily operations by shipping and receiving textbooks and supplies.

Digital Marketing Intern

• Nov 2016 - Apr 2017

Rented and experimented with Sony, Luminix, and Canon cameras to create promotional and instructional training videos. Used Adobe Premiere to edit footage, import assets, and info graphics. • Shadowed Marketing Coordinator to developed edit revisions of videos and to adhere to company standards. • Instructional training videos highlighted Advantage Chemical’s: Three Compartment Sink, Dilution System for cleaning floors, Mop Station, and how to load dish machine properly. • Developed training videos for Pieology, Barneys Burger, and Peet’s Coffee & Tea. Show less

Operations

• Sep 2014 - Aug 2015