Experience

Landa

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2022 - May 2023

  Landa is building a new way to invest in real estate investing. For as little as $10 or less, everyone can invest in rental properties. Landa buys houses and converts them into shares so investors can buy and sell them. Every month, we collect the rent, pay expenses, and distribute the rental income to our users. Backed by NFX, 83North, Box Group, Viola. I was responsible for driving investor growth by building our brand and marketing capabilities as we scaled. In a short period, I… Show more Landa is building a new way to invest in real estate investing. For as little as $10 or less, everyone can invest in rental properties. Landa buys houses and converts them into shares so investors can buy and sell them. Every month, we collect the rent, pay expenses, and distribute the rental income to our users. Backed by NFX, 83North, Box Group, Viola. I was responsible for driving investor growth by building our brand and marketing capabilities as we scaled. In a short period, I oversaw growth of our shareholder base by over 2X, our site redesign, and the installation of a CRM system to drive future growth. Show less



TD Ameritrade

• United States
• Financial Services
• 700 & Above Employee

• Chief Marketing Officer / Head of Marketing

  • 2019 - 2022

  Led Marketing Department through incredibly volatile time - radical industry pricing change, acquisition by key competitor, and preparation for firm integration. Responsible for $300M budget. Drove 3X growth leading new client acquisitions. Reported to the CEO.

• Managing Director, Retail Marketing

  • 2019 - 2019

• Director, Retail Marketing

  • 2016 - 2019

  Created marketing strategies for 12+ product lines and services for direct-to-customer, retail business markets. Launched new products, planned campaigns, and promoted upselling efforts. Served on leadership teams of CMO and President of Retail.

• Director, Retail Partnerships and Investor Education

  • 2012 - 2016

  Led online and in-person marketing for education for free and paid education content. Managed B2B marketing relationships in banking (TD Bank) and at firms with monitored employee trading programs, resulting in growth from alternate sources of new business.

• Group Manager, Retail Marketing

  • 2011 - 2012



American Express

• United States
• Financial Services
• 700 & Above Employee

• Sr. Marketing Manager, Platinum Card Product Team

  • 2008 - 2011

  Drove double-digit growth in Platinum Card member base by leading enterprise cross-functional collaborations supporting Consumer Platinum Card Product Team focusing on acquisition, early engagement, loyalty, retention, and customer service. Owned Consumer Platinum brand including value proposition, tone and look & feel. Defined and promoted card value messaging and benefits.

• Sr. Marketing Manager

  • 2006 - 2008

  Developed marketing, promotions, and customer engagement strategies. Led key, strategic technology initiative. Assessed trends and guided calculated risks in competitive markets. Partnered with leaders across the organization.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 2004 - 2006



Hadassah - Young Judaea

• Assistant Director, Summer Programs

  • 1998 - 2002