Experience

Tobiko

• Singapore
• Advertising Services
• 1 - 100 Employee

• Co-founder

  • Mar 2019 - Present

  Tobiko is an invitation-only crowdsourcing platform that makes it easy for many ideas to spawn and inspire breakthrough solutions for innovation, design and business challenges. Members are recruited and invited based on their portfolio and relevant experience, showing outstanding creative thinking abilities, across a variety of industries and skillsets. Tobiko is an invitation-only crowdsourcing platform that makes it easy for many ideas to spawn and inspire breakthrough solutions for innovation, design and business challenges. Members are recruited and invited based on their portfolio and relevant experience, showing outstanding creative thinking abilities, across a variety of industries and skillsets.



Flying Fish Lab

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Jul 2018 - Present

• Senior catalyst

  • Sep 2017 - Jun 2018

  Companies struggle to innovate because of their inability to stop doing what they’re good at. Everyone follows industry best practices and everyone offers variations of the same as a result. Flying Fish Lab is an open innovation consultancy, which focuses on delivering Controlled Disruption for brands by reframing their challenges through an "intelligently naive" perspective. We combine next gen crowdsourcing with challenger thinking and business greenhousing to create disruptive solutions across innovation, products, activation, communication and brand positioning.Our Controlled Disruption™ approach delivers breakthrough innovation by adopting an intelligently naïve perspective to help you reframe your challenge. This unlocks your brand’s ability to challenge the status quo and create new markets in which you are the leader.We deliver Controlled Disruption™ in:- Brand identity & positioning- Product innovation & renovation- Communication and activation strategy- Business model re-invention- Actionable roadmaps that set you up for successful delivery Show less



Fito-life

• Badajoz Area, Spain

• Co-founder/Shareholder

  • Apr 2005 - Present

  Nutraceutical research and development. International patent to extract lycopene from tomatoes. New non solvent lycopene enriched olive oil launched in 2010. Nutraceutical research and development. International patent to extract lycopene from tomatoes. New non solvent lycopene enriched olive oil launched in 2010.



Abay marketing solutions

• Owner

  • Jan 2004 - Present

  Marketing and strategy consultancy firm. (Madrid, Barcelona, London, Singapore, Paris) Customers: Digital Strategy, ecommerce, FMCG, Retailing, Franchising, Publishing, Biotech Marketing and strategy consultancy firm. (Madrid, Barcelona, London, Singapore, Paris) Customers: Digital Strategy, ecommerce, FMCG, Retailing, Franchising, Publishing, Biotech



Real Madrid Foundation Football School Singapore

• Singapore

• Co-owner. Executive Director until 2017.

  • Apr 2014 - Apr 2020

  The Realmadrid Foundation Technical Academy brings to Singapore top-quality football training that adheres to the philosophy and values of Real Madrid C.F. We employ the same football training methodology used in Real Madrid’s training base in Spain, designed to hone players’ technical skills and develop their vision and decision-making abilities. The Technical Academy adheres to the philosophy and values of the Realmadrid Foundation, the institutional arm of Real Madrid C.F. – the world’s most successful football club. Our coaching team is led by Spanish Realmadrid Foundation coaches based in Singapore, and it consists of a quality selection of international and local coaches and assistant coaches. Show less



Massfluencer

• Singapore
• Advertising Services
• 1 - 100 Employee

• VP Partnerships

  • Oct 2018 - Feb 2019

• Advisor and acting Asia VP

  • Nov 2017 - Oct 2018

  Massfluencer, an automated influencer marketing platform with over 800,000 identified high performing small and medium sized influencers in 200+ countries and 30+ categories ready to endorse products or services within every market segment to their high engaging followers who follow them for inspiration, guidance and to find new ideas or products like yours. The platform automatically detects the right micro influencers for each campaign based on the target group, demographics and goals to make it go viral and maximize ROI. Show less



Otobro.com

• SEA

• Advisor and acting CMO

  • Feb 2016 - Aug 2016

  Reinventing the used car sales experience providing transparency and removing pain points through e-Commerce. Shut down. Reinventing the used car sales experience providing transparency and removing pain points through e-Commerce. Shut down.



GoBreakTheIce.com

• Singapur / Sweden. Shut down in 2016

• CMO Chief Matching Officer (Marketing)

  • May 2014 - Mar 2016

  Brand champion, customer acquisition and retention, revenue generation Brand champion, customer acquisition and retention, revenue generation



Digital Strategy Consulting & Digital Training Academy

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Digital Strategy Director, APAC

  • Aug 2013 - Mar 2014

  Digital Strategy Director for www.digitalstrategyconsulting.com and www.digitaltrainingacademy.co a network of experienced digital media and marketing directors who now share their skills with a range of clients, rather than taking in-house full time directorships. The team typify the freeform generation that have discovered new ways to work, and the consultancy itself adopts an innovative operational model enabled by digital technologies. High energy, hands-on and fast turnarounds... http://www.digitalstrategyconsulting.com/andrés-torbado/ World class coaching for marketers and leadership teams, delivering the skills and insights they need to transform ROI. A unique blend of digital strategy, management coaching and marketing training based on the specific requirements of each business today. Delivered in 40 countries from board level to marketers at the coalface, with special programmes available for digital agencies and integrated agencies. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Global Digital Content Director, eCommerce and Digital Strategy Director, Foods

  • Jul 2011 - Aug 2013



Instituto Universitario de Posgrado

• Madrid Area, Spain

• Lecturer. Digital Marketing and e-publishing

  • Sep 2009 - Sep 2011

  Digital Marketing and e-publishing at Master de Periodismo y Comunicación Digital. www.iup.es Digital Marketing and e-publishing at Master de Periodismo y Comunicación Digital. www.iup.es



Ediciones B

• Writing and Editing
• 1 - 100 Employee

• Sales and Marketing Director

  • Jul 2007 - Feb 2009

  - Reporting to CEO - Headquarters in Spain, 7 subsidiaries in LATAM - Responsible for Marketing and Sales strategy and operations for books division of Grupo Zeta. (From concept, product development to PR and Promotion) - New marketing focus on digital - New Sales force structure and pay scheme - New B2B department - New business analysis tools and metrics - Reporting to CEO - Headquarters in Spain, 7 subsidiaries in LATAM - Responsible for Marketing and Sales strategy and operations for books division of Grupo Zeta. (From concept, product development to PR and Promotion) - New marketing focus on digital - New Sales force structure and pay scheme - New B2B department - New business analysis tools and metrics



La esfera de los libros (Unidad Editorial)

• Spain
• Book and Periodical Publishing
• 1 - 100 Employee

• Director de ediciones / Chief Operating Officer

  • Apr 2005 - Dec 2006

  COO (Director de Ediciones) reporting to CEO, full responsibility over Publishing, PR, Marketing, Sales and Production. Growth strategy (organic vs. acquisitions) New imprints COO (Director de Ediciones) reporting to CEO, full responsibility over Publishing, PR, Marketing, Sales and Production. Growth strategy (organic vs. acquisitions) New imprints



Mitreia cleaning services

• Madrid Area, Spain

• Co- founder. Owner

  • Oct 2002 - Nov 2006

  Cleaning services company Cleaning services company



Espasa Calpe (Planeta Group, Books Division)

• Madrid Area, Spain

• Marketing Director

  • Jan 2001 - Oct 2003

  Marketing strategy and operations, PR and promotion reporting to CEO STM/Reference, fiction, non-fiction, languages, children, official dictionary of the Spanish language, illustrated books, B2B business unit New business intelligence and metrics Use of TV advertising for books New imprint. Licensing partnerships. Disney worldwide publishing book award for the best book project of the year Marketing strategy and operations, PR and promotion reporting to CEO STM/Reference, fiction, non-fiction, languages, children, official dictionary of the Spanish language, illustrated books, B2B business unit New business intelligence and metrics Use of TV advertising for books New imprint. Licensing partnerships. Disney worldwide publishing book award for the best book project of the year



Prisacom

• Online Audio and Video Media
• 1 - 100 Employee

• Sales & Marketing Director

  • Apr 2000 - Dec 2001

  ISP, ASP, portal, search engine, e-commerce, digital advertising platform and digital media. Responsible for Marketing (NPD, contents, communications and PR) and sales (ADV revenues). Brands: Inicia, El País, Cinco Días, As, Cadena Ser, Buscopio, Los 40, Cadena Dial, etc. ISP, ASP, portal, search engine, e-commerce, digital advertising platform and digital media. Responsible for Marketing (NPD, contents, communications and PR) and sales (ADV revenues). Brands: Inicia, El País, Cinco Días, As, Cadena Ser, Buscopio, Los 40, Cadena Dial, etc.



Colgate-Palmolive

• United States
• Manufacturing
• 700 & Above Employee

• Key account Manager-Senior Brand Manager

  • Apr 1998 - Apr 2000

  Accounts: Hypermarkets (Auchan, Eroski), Supermarkets (IFA), Discounters (Carrefour/Dia), Department stores (El corte inglés) Senior Brand manager responsible for household cleaning range. Trainer for "Key accountability courses" Accounts: Hypermarkets (Auchan, Eroski), Supermarkets (IFA), Discounters (Carrefour/Dia), Department stores (El corte inglés) Senior Brand manager responsible for household cleaning range. Trainer for "Key accountability courses"



Ediciones Temas de Hoy

• Madrid Area, Spain

• Sales and Marketing Director

  • Feb 1997 - Mar 1998

  Appointed to set up the Marketing department Sales and Marketing plans, pricing and printing decisions, advertising, promotions, direct Marketing Publishing rights management, trade fairs, member of Internet project for Planeta Group Development of a new Sales and Marketing information system (later implemented in other companies of Planeta Group). Appointed to set up the Marketing department Sales and Marketing plans, pricing and printing decisions, advertising, promotions, direct Marketing Publishing rights management, trade fairs, member of Internet project for Planeta Group Development of a new Sales and Marketing information system (later implemented in other companies of Planeta Group).



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Manager. Spain

  • Sep 1993 - Feb 1997

  Categories: Oral care (signal, close-up), personal wash (Dove, Rexona, Lux) Trade marketing and promotional (consumer) plans, Europricing, Trade terms, Transfer of personal care category from Home care to Personal care subsidiary. Previously Assistant PM and Assistant Category manager (Hair care) Categories: Oral care (signal, close-up), personal wash (Dove, Rexona, Lux) Trade marketing and promotional (consumer) plans, Europricing, Trade terms, Transfer of personal care category from Home care to Personal care subsidiary. Previously Assistant PM and Assistant Category manager (Hair care)