Andressa Del Rey
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English Full professional proficiency
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Italian Professional working proficiency
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Espanhol Full professional proficiency
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Bio
Marco Antonio Lauria
I've been working with Andressa for more than five years, since the first AI Symposium from I2AI in Brazil and over the past three years we worked together in several projects. She coordinates all the marketing activities in I2AI, elaborate the calendar and content for the events, invite and work with the speakers, act as the host and moderator in several of the webinars, work with the committee leaders, with the associates and do many other things would take long to describe. With experience gained from working in several verticals including, Services, Industrial, Retail and Financial Sector before, her skills include all the aspects of Brand Management, from marketing strategy and planning to demand forecast, channel strategy, customer relationship... She also has good leadership atributes and is passionate to learn everything related with Technology and Innovation. Andressa is a tremendous professional and a great person to work with.
Alexandre Del Rey, PhD
Para quem ainda não sabe, a Andressa é minha irmã. E tem sido muito mais que irmã desde que em 2018 decidiu regressar para o mundo de tecnologia onde iniciou sua carreira e fundar junto comigo e outros colegas a I2AI. Desde então é minha sócia e é dessa profissional fantástica que quero falar. Ela começou a trabalhar muito cedo em família, numa loja de computadores, e deve ter sido de lá que desenvolveu suas habilidades empáticas e comerciais. Tem uma grande capacidade de compreender oportunidades e criar situações de benefícios mútuos. Certamente foram nas grandes empresas que trabalhou: Citibank, Totvs, Voith e Itaú que aprimoraram a sua capacidade de executar projetos complexos. As experiências no exterior, tanto na Austrália como na Europa melhoraram suas habilidades sociais. Por conta de tudo isso, suas competências em comunicação, e marketing são extraordinárias, e seu olhar, que harmoniza estratégia com a operação fazem dela uma executiva fora de série. Não é à toa que a I2AI tem crescido de forma exponencial nestes últimos anos. Temos a sorte de contar com uma VP muito talentosa, que desenvolveu suas capacidades e competências por anos em grandes escolas e cresceu vendo a tecnologia fazer coisas incríveis. É muito gratificante poder trabalhar diariamente com essa incrível profissional. Tenho ainda um bônus: o meu lado irmão mais velho se enche de orgulho!
Marco Antonio Lauria
I've been working with Andressa for more than five years, since the first AI Symposium from I2AI in Brazil and over the past three years we worked together in several projects. She coordinates all the marketing activities in I2AI, elaborate the calendar and content for the events, invite and work with the speakers, act as the host and moderator in several of the webinars, work with the committee leaders, with the associates and do many other things would take long to describe. With experience gained from working in several verticals including, Services, Industrial, Retail and Financial Sector before, her skills include all the aspects of Brand Management, from marketing strategy and planning to demand forecast, channel strategy, customer relationship... She also has good leadership atributes and is passionate to learn everything related with Technology and Innovation. Andressa is a tremendous professional and a great person to work with.
Alexandre Del Rey, PhD
Para quem ainda não sabe, a Andressa é minha irmã. E tem sido muito mais que irmã desde que em 2018 decidiu regressar para o mundo de tecnologia onde iniciou sua carreira e fundar junto comigo e outros colegas a I2AI. Desde então é minha sócia e é dessa profissional fantástica que quero falar. Ela começou a trabalhar muito cedo em família, numa loja de computadores, e deve ter sido de lá que desenvolveu suas habilidades empáticas e comerciais. Tem uma grande capacidade de compreender oportunidades e criar situações de benefícios mútuos. Certamente foram nas grandes empresas que trabalhou: Citibank, Totvs, Voith e Itaú que aprimoraram a sua capacidade de executar projetos complexos. As experiências no exterior, tanto na Austrália como na Europa melhoraram suas habilidades sociais. Por conta de tudo isso, suas competências em comunicação, e marketing são extraordinárias, e seu olhar, que harmoniza estratégia com a operação fazem dela uma executiva fora de série. Não é à toa que a I2AI tem crescido de forma exponencial nestes últimos anos. Temos a sorte de contar com uma VP muito talentosa, que desenvolveu suas capacidades e competências por anos em grandes escolas e cresceu vendo a tecnologia fazer coisas incríveis. É muito gratificante poder trabalhar diariamente com essa incrível profissional. Tenho ainda um bônus: o meu lado irmão mais velho se enche de orgulho!
Marco Antonio Lauria
I've been working with Andressa for more than five years, since the first AI Symposium from I2AI in Brazil and over the past three years we worked together in several projects. She coordinates all the marketing activities in I2AI, elaborate the calendar and content for the events, invite and work with the speakers, act as the host and moderator in several of the webinars, work with the committee leaders, with the associates and do many other things would take long to describe. With experience gained from working in several verticals including, Services, Industrial, Retail and Financial Sector before, her skills include all the aspects of Brand Management, from marketing strategy and planning to demand forecast, channel strategy, customer relationship... She also has good leadership atributes and is passionate to learn everything related with Technology and Innovation. Andressa is a tremendous professional and a great person to work with.
Alexandre Del Rey, PhD
Para quem ainda não sabe, a Andressa é minha irmã. E tem sido muito mais que irmã desde que em 2018 decidiu regressar para o mundo de tecnologia onde iniciou sua carreira e fundar junto comigo e outros colegas a I2AI. Desde então é minha sócia e é dessa profissional fantástica que quero falar. Ela começou a trabalhar muito cedo em família, numa loja de computadores, e deve ter sido de lá que desenvolveu suas habilidades empáticas e comerciais. Tem uma grande capacidade de compreender oportunidades e criar situações de benefícios mútuos. Certamente foram nas grandes empresas que trabalhou: Citibank, Totvs, Voith e Itaú que aprimoraram a sua capacidade de executar projetos complexos. As experiências no exterior, tanto na Austrália como na Europa melhoraram suas habilidades sociais. Por conta de tudo isso, suas competências em comunicação, e marketing são extraordinárias, e seu olhar, que harmoniza estratégia com a operação fazem dela uma executiva fora de série. Não é à toa que a I2AI tem crescido de forma exponencial nestes últimos anos. Temos a sorte de contar com uma VP muito talentosa, que desenvolveu suas capacidades e competências por anos em grandes escolas e cresceu vendo a tecnologia fazer coisas incríveis. É muito gratificante poder trabalhar diariamente com essa incrível profissional. Tenho ainda um bônus: o meu lado irmão mais velho se enche de orgulho!
Marco Antonio Lauria
I've been working with Andressa for more than five years, since the first AI Symposium from I2AI in Brazil and over the past three years we worked together in several projects. She coordinates all the marketing activities in I2AI, elaborate the calendar and content for the events, invite and work with the speakers, act as the host and moderator in several of the webinars, work with the committee leaders, with the associates and do many other things would take long to describe. With experience gained from working in several verticals including, Services, Industrial, Retail and Financial Sector before, her skills include all the aspects of Brand Management, from marketing strategy and planning to demand forecast, channel strategy, customer relationship... She also has good leadership atributes and is passionate to learn everything related with Technology and Innovation. Andressa is a tremendous professional and a great person to work with.
Alexandre Del Rey, PhD
Para quem ainda não sabe, a Andressa é minha irmã. E tem sido muito mais que irmã desde que em 2018 decidiu regressar para o mundo de tecnologia onde iniciou sua carreira e fundar junto comigo e outros colegas a I2AI. Desde então é minha sócia e é dessa profissional fantástica que quero falar. Ela começou a trabalhar muito cedo em família, numa loja de computadores, e deve ter sido de lá que desenvolveu suas habilidades empáticas e comerciais. Tem uma grande capacidade de compreender oportunidades e criar situações de benefícios mútuos. Certamente foram nas grandes empresas que trabalhou: Citibank, Totvs, Voith e Itaú que aprimoraram a sua capacidade de executar projetos complexos. As experiências no exterior, tanto na Austrália como na Europa melhoraram suas habilidades sociais. Por conta de tudo isso, suas competências em comunicação, e marketing são extraordinárias, e seu olhar, que harmoniza estratégia com a operação fazem dela uma executiva fora de série. Não é à toa que a I2AI tem crescido de forma exponencial nestes últimos anos. Temos a sorte de contar com uma VP muito talentosa, que desenvolveu suas capacidades e competências por anos em grandes escolas e cresceu vendo a tecnologia fazer coisas incríveis. É muito gratificante poder trabalhar diariamente com essa incrível profissional. Tenho ainda um bônus: o meu lado irmão mais velho se enche de orgulho!
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Credentials
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Certificado I2AI AI Technologies Foundation
I2AI International Association of Artificial IntelligenceAug, 2020- Sep, 2024 -
Certificado I2AI Analytics Foundation
I2AI International Association of Artificial IntelligenceJun, 2020- Sep, 2024 -
Certificado I2AI AI for Business
I2AI International Association of Artificial IntelligenceSep, 2019- Sep, 2024 -
Lei Geral de Proteção de Dados: Aspectos chaves para a governança Corporativa
I2AI International Association of Artificial IntelligenceSep, 2019- Sep, 2024
Experience
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CrIA Hub
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Brazil
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Marketing Services
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1 - 100 Employee
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Sócia-fundadora
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Apr 2023 - Present
Juntando todo o conhecimento de Inteligência Artificial para o Marketing Digital. Queremos auxiliar empreendedores a otimizar os seus processos de Marketing e impulsionar sua marca e negócio com ferramentas de Inteligência Artificial Juntando todo o conhecimento de Inteligência Artificial para o Marketing Digital. Queremos auxiliar empreendedores a otimizar os seus processos de Marketing e impulsionar sua marca e negócio com ferramentas de Inteligência Artificial
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I2AI International Association of Artificial Intelligence
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Brazil
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IT Services and IT Consulting
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1 - 100 Employee
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Strategic Advisor
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Jan 2023 - Present
As an advisor for the International Association of Artificial Intelligence (I2AI), I provide strategic guidance and expert advice on the organization's mission to promote education on sustainable implementation of AI in our community. Drawing on my extensive experience in business and technology, I will work closely with the I2AI leadership team to identify and evaluate opportunities to promote the social impacts envisioned by the group.
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Co-founder / CMO
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Nov 2017 - Dec 2022
The I2AI (International Association of Artificial Intelligence) is an organization that aims to accelerate the implementation of AI in the world by encompassing business, knowledge, and technology as key components of a diverse system. As the founder and CMO of the association, I was responsible for planning ways to promote the social impacts that we envision as a group, including promoting executive education and business connections to build the path for Artificial Intelligence development.- In 5 years we built a community of more than 39,000 professionals interested in Artificial Intelligence and its innovations, including 280 professionals through the association, more than 30 startups, and 4 large corporations.- We led the formation of 8 active committees to exchange and develop more about AI.- Collaboratively wrote more than 5 ebooks on AI, with some others under construction.- Organized more than 40 events on AI, including the largest face-to-face event on AI in Brazil or Latin America in partnership with Startse, which brought together almost 2,000 people in a full day of presentations and exhibitions.- Over 40,000 people have participated in our online events. Show less
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Itaú Unibanco
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Brazil
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Banking
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700 & Above Employee
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Commercial Planning Manager
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May 2016 - Aug 2017
- Lead a team to train the salesforce of Itaú Personnalité Brasil (retail bank high-income costumers)- Responsible for all the communication and relationship with the salesforce. - Responsible for creating a continuous training model with certifications for the commercial team.
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Senior Project Manager
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May 2014 - Apr 2016
Implementation of the commercial bank service model for high-income customers in Latin America (Argentina, Paraguay, Uruguay, Chile and Colombia).
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Senior Project Coordinator
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Nov 2012 - Apr 2014
Development and improvement of the first digital bank platform in Latin America (Personnalité Digital). This included a wide range of IT projects, from major infrastructure changes, through digitization of manual processes, to new website functionalities.
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Strategic Marketing Specialist
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Apr 2008 - Oct 2012
Responsible for all communication channels including digital ones with customers of Itaú Personnalité, ensuring uniformity and transparency of the bank's market positioning.Analysis of customer services and products life cycles for customer - structuring communication to enhance customer relationship with the bank. Integration of customer communication processes of Itaú and Unibanco, during the merger process.Project management of digital channels, analyzing and implementing new functions and usability. Management of communication campaigns and offers. Analysis of competition. Analysis of customer satisfaction. Show less
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Project Manager
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Oct 2007 - Mar 2008
• Coordinated the analysis of competitiveness for the city of Campinas in comparison with other cities around the world, such as Barcelona, Toronto and Lisbon. • Mapped out the current situation of the city using the SWOT analysis technique. • Constructed a Guide to attract foreign investors to the region based on the identified advantages. • Coordinated the analysis of competitiveness for the city of Campinas in comparison with other cities around the world, such as Barcelona, Toronto and Lisbon. • Mapped out the current situation of the city using the SWOT analysis technique. • Constructed a Guide to attract foreign investors to the region based on the identified advantages.
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Totvs BMI
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1 - 100 Employee
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Consultant
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Oct 2006 - Apr 2007
In this consultancy company, I was responsible for analyzing the customer current process, finding gaps of performance, setting goals for improvement and defining the new process and performance indicator to sustain the implementation of the project. I worked in two projects: - 'Tam Air Taxi' to restructure the purchasing, financial and operational process. - 'Expand' (wine importer) to restructure the importation, logistics and operational process. In this consultancy company, I was responsible for analyzing the customer current process, finding gaps of performance, setting goals for improvement and defining the new process and performance indicator to sustain the implementation of the project. I worked in two projects: - 'Tam Air Taxi' to restructure the purchasing, financial and operational process. - 'Expand' (wine importer) to restructure the importation, logistics and operational process.
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Voith Paper
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Germany
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Machinery Manufacturing
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700 & Above Employee
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Commercial Planning Analyst
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Dec 2005 - Jul 2006
• Analyzing and structuring the inter-company and importation purchasing process. • ERP and Purchase Processing implementation, which reduced the lead-time and acquisition costs. • Selection of new suppliers for maintenance parts. • Organized the participation of Voith Paper in the biggest fair of paper industry in Australásia (Melbourne -2006), promoting the Brand and increasing relationship with customer of this market.I organized the participation of Voith Paper in the biggest fair of paper industry in Australiasia (Melbourne -2006), promoting the Brand and increasing relationship with customer of this market. Show less
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voith hydro
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Renewables & Environment
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700 & Above Employee
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Strategic Planing
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Sep 2003 - Nov 2005
• Responsible for monitoring global raw material price indicators. • Responsible for managing the Supplier Management System and Material Group Management. • Collaborated on bundling global raw materials activities. • Created performance indicators for the Brazilian purchasing department. • Developed and managed the Supplier Evaluation System and Awarding Day. • Responsible for monitoring global raw material price indicators. • Responsible for managing the Supplier Management System and Material Group Management. • Collaborated on bundling global raw materials activities. • Created performance indicators for the Brazilian purchasing department. • Developed and managed the Supplier Evaluation System and Awarding Day.
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Citibank
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Banking
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700 & Above Employee
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Trainee
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Oct 2002 - Sep 2003
I have worked on e-business department, that sell B2B solutions for the corporate customer of the Bank. I was in charge of sale contracts, commercial policies, new product pricing, training and after sales with customers. I have worked on e-business department, that sell B2B solutions for the corporate customer of the Bank. I was in charge of sale contracts, commercial policies, new product pricing, training and after sales with customers.
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Education
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Fundação Instituto de Administração - FIA
Master, Marketing Engineering -
Pontifícia Universidade Católica de São Paulo
Bacharel