Andressa Castillo
SEO analyst at Beeby Clark+Meyler- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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Portuguese Native or bilingual proficiency
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Bio
Ken Schaefer
Andressa has a passion for SEO and website user experience. She's conscientious and meticulous in her work and incredibly organized. She's also been a pleasure to work with and would be a fit in about any environment. Her SEO knowledge is deep and she thrives to stay on top of current industry trends and continue to learn in the ever-changing world of advertising. Because of reasons beyond control, Andressa had to be let go by Beeby Clark+Meyler but if the opportunity presents itself again, we would gladly have her back.
Noélli Lemes Garcia
I had the pleasure to met Andressa while we were both doing an exchange program in the United States. She is friendly, proactive, kind, clever, lovely, and hard worker. She was studying hard to improve her english, she even helped me sometimes. Her friendship was very essential to me during the program, she proves to be very loyal and caring. I am sure that any company would be lucky to have her.
Ken Schaefer
Andressa has a passion for SEO and website user experience. She's conscientious and meticulous in her work and incredibly organized. She's also been a pleasure to work with and would be a fit in about any environment. Her SEO knowledge is deep and she thrives to stay on top of current industry trends and continue to learn in the ever-changing world of advertising. Because of reasons beyond control, Andressa had to be let go by Beeby Clark+Meyler but if the opportunity presents itself again, we would gladly have her back.
Noélli Lemes Garcia
I had the pleasure to met Andressa while we were both doing an exchange program in the United States. She is friendly, proactive, kind, clever, lovely, and hard worker. She was studying hard to improve her english, she even helped me sometimes. Her friendship was very essential to me during the program, she proves to be very loyal and caring. I am sure that any company would be lucky to have her.
Ken Schaefer
Andressa has a passion for SEO and website user experience. She's conscientious and meticulous in her work and incredibly organized. She's also been a pleasure to work with and would be a fit in about any environment. Her SEO knowledge is deep and she thrives to stay on top of current industry trends and continue to learn in the ever-changing world of advertising. Because of reasons beyond control, Andressa had to be let go by Beeby Clark+Meyler but if the opportunity presents itself again, we would gladly have her back.
Noélli Lemes Garcia
I had the pleasure to met Andressa while we were both doing an exchange program in the United States. She is friendly, proactive, kind, clever, lovely, and hard worker. She was studying hard to improve her english, she even helped me sometimes. Her friendship was very essential to me during the program, she proves to be very loyal and caring. I am sure that any company would be lucky to have her.
Ken Schaefer
Andressa has a passion for SEO and website user experience. She's conscientious and meticulous in her work and incredibly organized. She's also been a pleasure to work with and would be a fit in about any environment. Her SEO knowledge is deep and she thrives to stay on top of current industry trends and continue to learn in the ever-changing world of advertising. Because of reasons beyond control, Andressa had to be let go by Beeby Clark+Meyler but if the opportunity presents itself again, we would gladly have her back.
Noélli Lemes Garcia
I had the pleasure to met Andressa while we were both doing an exchange program in the United States. She is friendly, proactive, kind, clever, lovely, and hard worker. She was studying hard to improve her english, she even helped me sometimes. Her friendship was very essential to me during the program, she proves to be very loyal and caring. I am sure that any company would be lucky to have her.
Credentials
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Google My Business Basics
GoogleNov, 2019- Nov, 2024 -
Google Ads Display
GoogleMar, 2021- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleFeb, 2019- Nov, 2024 -
Semrush SEO Toolkit
SEMrushNov, 2020- Nov, 2024 -
Google Digital Sales
GoogleJun, 2019- Nov, 2024 -
Advanced Google Analytics Certificate
GoogleJan, 2019- Nov, 2024 -
Google Ads Search
GoogleDec, 2019- Nov, 2024 -
Competitive Analysis and Keyword Research
SEMrushJul, 2019- Nov, 2024 -
Google Analytics for Beginners Certificate
GoogleJan, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2019- Nov, 2024
Experience
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Beeby Clark+Meyler
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United States
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Advertising Services
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1 - 100 Employee
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SEO analyst
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Dec 2018 - Present
• Developed and implemented SEO strategies for content and technical improvements based on SEO Audit• Optimized Amazon listing, including content and imaginary improvements. Tools used: Seller Central, Seller App, and AMZ Alert• Optimized YouTube videos having SEO best practices in mind. Tools used: TubeBuddy and VidIQ• Collaborated with the content team providing strategic recommendations for content, including benchmark analysis and keyword research• Experience with SEO tools such as SEMrush, Google Analytics, Data Studio, Search Console and Tag Manager, Screaming Frog, Moz, Ahrefs, Web Developer, SEO Tools for Excel and more.
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SEO Analyst
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Apr 2017 - Sep 2018
• Conducted market study such as competitors, content, usability and website performance to incorporate SEO best practice and create marketing strategy to ensure optimal results• Researched keywords using Google AdWords (Keyword Planner Tool) and Ubersuggest to find potential terms to gain most search engine traffic• Evaluated competitors and conducted benchmark analysis to plan monthly content to Blogs • Conducted market study such as competitors, content, usability and website performance to incorporate SEO best practice and create marketing strategy to ensure optimal results• Researched keywords using Google AdWords (Keyword Planner Tool) and Ubersuggest to find potential terms to gain most search engine traffic• Evaluated competitors and conducted benchmark analysis to plan monthly content to Blogs
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Au Pair
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Sep 2015 - Aug 2016
• Improved English speaking skills by working with children from ages 1-15 years old• Coordinated the planning of daily and monthly activities• Effectively handled interventions between children when disagreements arose• Helped to promote social and educational development for the children • Improved English speaking skills by working with children from ages 1-15 years old• Coordinated the planning of daily and monthly activities• Effectively handled interventions between children when disagreements arose• Helped to promote social and educational development for the children
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AO5 - Agência Orange Five
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Brazil
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Internet Publishing
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1 - 100 Employee
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SEO Analyst
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Aug 2014 - Sep 2015
• Rehired by this company as an SEO Analyst• Headed up SEO department with multiple client accounts in charge of increasing rankings of websites in the search engines• Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign • Rehired by this company as an SEO Analyst• Headed up SEO department with multiple client accounts in charge of increasing rankings of websites in the search engines• Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign
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SEO Analyst
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Jun 2014 - Aug 2014
• Evaluated online stores based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the online store• Developed title tag, description of meta tags, organized heading tags and added relevant links to the online stores • Evaluated online stores based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of the online store• Developed title tag, description of meta tags, organized heading tags and added relevant links to the online stores
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AO5 - Agência Orange Five
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Brazil
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Internet Publishing
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1 - 100 Employee
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SEO Product Manager
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Mar 2013 - May 2014
• Attended weekly meeting with SEO and content team to organize their agenda• Worked as a Product Owner of the Scrum method• Provided SEO reports and presented the results to clients on monthly meetings • Attended weekly meeting with SEO and content team to organize their agenda• Worked as a Product Owner of the Scrum method• Provided SEO reports and presented the results to clients on monthly meetings
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Marketing Product Manager/ Social Media Analyst
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Jun 2010 - Aug 2012
* Marketing Account Manager: • Led a team of 5 people by managing their weekly agenda according to the project planning. This included working directly with the design and web development team to create a custom website• Provided project briefings and project development reports for the team• Attended meeting with clients to collect their needs for the project development and to present the project results* Social Media Analyst:• Managed social media campaigns and daily activities, including scheduling regular updates, contest creation and engaging in dialogue and answering questions when necessary* Other activities: • Negotiated and produced commercial sale proposals for future clients• Managed email marketing campaigns and provided results report
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TIVIT
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Brazil
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IT Services and IT Consulting
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700 & Above Employee
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Santander Telemarketing Attendant
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Jul 2008 - Jun 2010
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Receptionist
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Feb 2008 - Jun 2008
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Administrative Assistant
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May 2007 - Dec 2007
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Education
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2008 - 2012
Universidade Paulista / UNIP
Bachelor's degree, Advertising and Marketing -
2017 - 2017
Westchester Community College
TOEFL, Test of English as a Foreign Language -
2016 - 2016
Westchester Community College
ESL, English as Second Language -
2016 - 2016
Pace University
ESL, English as Second Language
Community
