Experience

Wunder Mobility

• Germany
• Software Development
• 1 - 100 Employee

• Growth Campaign Manager



Mercadoni

• Colombia
• Technology, Information and Internet
• 1 - 100 Employee

• Entrepreneur In Residence

  • Feb 2016 - Aug 2016

  • Built models, data analysis and created KPIs for Operations and Finance regarding shopper management and retention, profitability, unit economics, service quality, anti-fraud management, customer loyalty, order fulfillment and controlling.• Designed the processes that control the effective revenue collection through payment terminals and, in particular, cash on delivery orders.• Worked alongside the Regional Product Team to deliver tech solutions in support of Revenue Collection, Shopper Management and Acquisition.• Created communication standards, guidelines and processes for Shopper Acquisition to improve the speed in getting leads and hiring the right shoppers.



Tripda

• Travel Arrangements
• 1 - 100 Employee

• Country Manager

  • Jul 2014 - Feb 2016

  • Launched and led Tripda Colombia, a Rocket Internet venture and first concept of long-distance ridesharing in the country, setting up operations and reaching 40.000 users in 18 months, positioning Colombia as one of the top three performing operations globally.• Designed and executed the business plan and growth strategy, being responsible for the management of all work streams: operations, marketing, recruitment, alliances, business intelligence, PR and customer relationships.• Managed the product in Colombia, overseeing the web and mobile versions of the platform and working closely with the Global Product Team to improve reliability, user experience and create new features.



Breakthrough

• Business Consulting and Services
• 1 - 100 Employee

• Strategy Consultant

  • Sep 2012 - Apr 2014

  • Designed corporate and competitive strategies for top tier companies competing across multiple businesses units in a wide range of markets.• Worked closely with the executive teams of client companies to understand the challenges they were facing and formulate a concise road map to address them. • Collected and analyze data to construct the models as well as the qualitative and quantitative metrics that supported the design and execution of the proposed strategies.• Wrote compelling and persuasive business proposals to prospect clients.