andré rocha

Head of Product at Raízs
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency

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Trabalhar com o André é sinônimo de competência! É está diariamente em contato com uma pessoa, inovadora, fora da casinha e com objetivos bem estabelecidos, sempre buscando novos conhecimentos e compartilhando com o time. O André é um profissional que dificilmente você não se sinta inspirado por ele, sempre presente e com um domínio técnico impecável, ele transforma problemas em case de sucesso. Eu o recomendaria como profissional fora da curva, capaz de liderar projetos, gerenciar crises e tirar grandes ideias do papel.

Carolina Spotorno

André é um profissional extremamente repertoriado. É aquela pessoa que traz elementos externos que, a princípio podem até não parecer conectados, mas fazem toda a diferença no projeto. Sua forma simples de viver e aplicar estratégia alimentam o dia dia da organização e dos indivíduos. Sempre em busca de um bom briefing, André executa seu trabalho com agilidade e excelência, com foco no cliente, mas sem tirar o olho do mercado. Além de ser aquela pessoa que você pode contar, a convivência é repleta de troca, colaboração e bom humor. Foi um prazer ser sócia do André e vivenciar sua incrível capacidade de conectar (negócios, projetos, ideias e pessoas) na pele.

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Credentials

  • Métricas Ágeis
    K21
    Jan, 2021
    - Sep, 2024

Experience

  • Raízs
    • Brazil
    • Farming
    • 1 - 100 Employee
    • Head of Product
      • May 2022 - Present
  • Hybrid
    • Brazil
    • Business Consulting and Services
    • Partner
      • Oct 2021 - Present

      We are a group of Advisors integrated to the decision-making teams of clients/partners. Through Agile Methodologies, Sprints and Co-Creation & Design Thinking Workshops, we unlock solutions for your company's goals and challenges. Less theories & worksheets - More performance. We are a group of Advisors integrated to the decision-making teams of clients/partners. Through Agile Methodologies, Sprints and Co-Creation & Design Thinking Workshops, we unlock solutions for your company's goals and challenges. Less theories & worksheets - More performance.

  • New360
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Head of Strategy
      • Jun 2021 - Apr 2022

      Leading projects and a team of strategists in one of the most award-winning agencies (MG)..Comms Planning + Brand Planning | Innovation | Product Strategy | Business Strategy | Performance.Business pitches & new projects.New methodologies/frameworksClients: AMBEV, MRV, Grupo Ânima, Vilma, SEBRAE, CNHi, RV Digital, HotMilhas, Inhotim.

    • Strategy Consultant (freelancer)
      • Apr 2021 - Jun 2021

  • Faísca - Consultoria de Cultura Organizacional
    • Brazil
    • Human Resources Services
    • 1 - 100 Employee
    • Partner & Creative Strategy Manager
      • Feb 2019 - Mar 2021

    • Senior Creative Strategist
      • Nov 2018 - Feb 2019

      Faísca was a strategic consultancy that helped companies shape their cultures to thrive in complex realities.- organizational design,- feedback & conflict solving,- evp & employer brand,- open innovation,- strategy,- investigation.Programs for clients such as: Caixa Seguradora, Grupo Ânima, Anglo American, Banco BS2, Banco Mercantil do Brasil, Queima Diária, SENAC, Ultragaz, Stoque, Cedro Têxtil and others.Awards: ABERJE 2019 (National) - Employer Branding: Banco BS2 (Case: Motor da Inovação)

  • Gooders
    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Co-founder & Strategy/Product Manager
      • Sep 2017 - Oct 2018

      Co-founded Gooders with 3 other partners - A fintech that rewards social engagement. Awards: 2x Alpha Startup - Web Summit Europe (Lisbon). Co-founded Gooders with 3 other partners - A fintech that rewards social engagement. Awards: 2x Alpha Startup - Web Summit Europe (Lisbon).

  • Tom Comunicação
    • Advertising Services
    • 1 - 100 Employee
    • Senior Strategist
      • Mar 2017 - Sep 2017

      Strategy: Digital | Brand Experience | Content Clients: BDMG, FDC, BH Shopping, Mater Dei. Strategy: Digital | Brand Experience | Content Clients: BDMG, FDC, BH Shopping, Mater Dei.

  • FOUNDERS DIGITAL
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Mar 2016 - Feb 2017

      Focus on digital projects: Brand Experience | Performance | Visual Solutions | Content | Innovation Clients: Citi, Itambé, Hyundai, Direcional Engenharia, Canopus. Focus on digital projects: Brand Experience | Performance | Visual Solutions | Content | Innovation Clients: Citi, Itambé, Hyundai, Direcional Engenharia, Canopus.

  • Reciclo Comunicação
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Jan 2014 - Mar 2016

      Strategy: Digital | Brand Experience | Visual Solutions | Content | Media & PR Clients: Usiminas, Minas Shopping, Plena Alimentos, Lokamig, Banco Mercantil do Brasil, Diários Associados, Cedro Têxtil, Iluminar, Diário do Comércio, Izabela Hendrix, Rede Sagrado Coração de Maria. Strategy: Digital | Brand Experience | Visual Solutions | Content | Media & PR Clients: Usiminas, Minas Shopping, Plena Alimentos, Lokamig, Banco Mercantil do Brasil, Diários Associados, Cedro Têxtil, Iluminar, Diário do Comércio, Izabela Hendrix, Rede Sagrado Coração de Maria.

  • Stalo Comunicação
    • Brazil
    • Advertising Services
    • Creative Strategist
      • Apr 2013 - Jan 2014

      Strategy: Brand Experience | Content | Media Clients: Oi (MG e ES), Verdemar, Seculus (Guess e Puma), Accor Hotels (Brasil), Mercure, Construtora MASB, Volvo Treviso, Honda Saitama, Locamerica, Betim Shopping. Strategy: Brand Experience | Content | Media Clients: Oi (MG e ES), Verdemar, Seculus (Guess e Puma), Accor Hotels (Brasil), Mercure, Construtora MASB, Volvo Treviso, Honda Saitama, Locamerica, Betim Shopping.

    • Strategist
      • Apr 2012 - Apr 2013

      Strategy: Marketing | Brand Experience | Content | Media & PR Clients: Banco Mercantil do Brasil, Diários Associados, Cedro Têxtil, Iluminar, Diário do Comércio, Ferrous, Izabela Hendrix, Rede Sagrado Coração de Maria, Construtora Dínamo, St Marche (SP). Strategy: Marketing | Brand Experience | Content | Media & PR Clients: Banco Mercantil do Brasil, Diários Associados, Cedro Têxtil, Iluminar, Diário do Comércio, Ferrous, Izabela Hendrix, Rede Sagrado Coração de Maria, Construtora Dínamo, St Marche (SP).

  • FBK Comunicação Integrada
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Assistant
      • Mar 2011 - Mar 2012

      Clients: Vale, Samarco, Magnesita, MMX, Ferrous. Clients: Vale, Samarco, Magnesita, MMX, Ferrous.

Education

  • Ibmec
    (incompleta), Gestão de Marketing
    2013 -
  • Centro Universitário UNA
    Publicidade e Propaganda
    2009 - 2012

Community

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