Andrei Tiu MCIM

CEO at Marketiu
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Contact Information
Location
London, England, United Kingdom, GB
Languages
  • Romanian Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Can Kemal Tokdemir

I have been having the pleasure to work with Andrei as colleagues at Related Digital. What I like most about Andrei is his kindness and modesty. He is a colleague that everyone would like to work with and also team player that every company would like to get. He loves what he does, he is a natural born digital marketer. He is able to work under stressfull situations, never lose his positive attitude. He is also a quick learner which makes him much more valuable. Always finds creative solutions. He knows how to build a strong relationship with clients with his sincere communication style. Beside from his profession he is a talented musical artist too. I hope I will have more opportunity to work with Andrei in the future.

James Birnbaum

I had the privilege of working with Andrei at Related Digital and can highly recommend him with in Account Management and marketing. He has an amazing attitude and always sees opportunities rather then obstacles. He has a great personality and he's a real people person that connects with customers and colleagues in a great way.

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Credentials

  • Chartered Marketer [Digital Strategy & Metrics] with Merit
    CIM | The Chartered Institute of Marketing
    Mar, 2018
    - Oct, 2024
  • Prince2 Professional Project Management Foundation
    PRINCE2.com
    Feb, 2017
    - Oct, 2024
  • Oracle Academy Award - Database Design and Programming with SQL
    Oracle
    Jun, 2013
    - Oct, 2024
  • Cambridge Advanced English Certificate
    Cambridge English Language Assessment
    Aug, 2012
    - Oct, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • CEO
      • Oct 2016 - Present

      Born at the heart of London from an insanely passionate team of Top-class Marketers, we are on a mission to help Brands get famous by tapping into the power of Intelligent Digital Marketing Communications. Having worked with a wide range of businesses in Entertainment, Luxury Cosmetics & Fashion, Lifestyle and Technology worldwide, we have always put our heart and soul into combining Marketing Creativity and Intelligence, delivering outstanding results. We’re constantly aligning ourselves to our individual clients’ goals and priorities, becoming essentially an effective extension of their company.Our Motto? Marketing that makes you money.We currently operate from two offices, in London UK & Bucharest Romania.Check us out!London: https://marketiu.comBucharest: https://marketiu.roDuties & Achievements• Developed and implemented the Online Corporate Marketing and Lead Generation Strategies• Obtained continuous 50%+ increase in Marketing Results for multi-channel Digital campaigns delivered to SME clients (Organic Social, Paid Social, Google Search, Email and CRM-based, Cross-channel Retargeting & Automation)• Generated and nurtured new leads in a B2B environment, managing the Business Development area• Created a well-optimised remote working system to support the team co-working and collaboration• Developed a high quality network of delivery and agency partners to support the agency services • Implemented the QA system to assure the highest degree in service delivery for all accounts• Led the Marketing Consultancy and Digital Services areas - offering Senior Marketing Strategy Consultancy and acting as a Solutions Architect in implementing new Marketing Automation systems for clients

    • United Kingdom
    • Marketing Services
    • Founder
      • May 2019 - Present

      Digicon is one of Europe's most notable Marketing Innovation & Entrepreneurship conferences, bringing together a select community of MarComm leaders and awarded entrepreneurs in an informal setting, allowing knowledge sharing, networking and building meaningful relationships to craft tomorrow's marketing systems. Digicon is one of Europe's most notable Marketing Innovation & Entrepreneurship conferences, bringing together a select community of MarComm leaders and awarded entrepreneurs in an informal setting, allowing knowledge sharing, networking and building meaningful relationships to craft tomorrow's marketing systems.

    • United Kingdom
    • Marketing Services
    • Founder, CEO & Strategy Coach
      • Sep 2020 - Present

      Discover the latest e-learning & training platform for marketing professionals & start-up entrepreneurs looking to scale up their game, learn modern, practical digital marketing skills fast and become part of a community of business leaders. Check out the latest Ecommerce, Start-up & B2B marketing trainings and course start dates: https://themarketinguni.com Discover the latest e-learning & training platform for marketing professionals & start-up entrepreneurs looking to scale up their game, learn modern, practical digital marketing skills fast and become part of a community of business leaders. Check out the latest Ecommerce, Start-up & B2B marketing trainings and course start dates: https://themarketinguni.com

    • Lead Guitarist, Co-Songwriter, Marketing & PR Manager
      • Nov 2016 - Feb 2020

      Managing and liaising with:- Online marketing and PR- Online Media outlets management- Sales coordination - Co-songwriter and Lead Guitarist- Managing all internal organisational band aspects- Show (performance) management- Creating and maintaining partnerships with all relevant stakeholders (Media production, Creative, Press & Event venues)Follow our journey:Facebook: https://www.facebook.com/NkdCanvases/Twitter: @NakedCanvasesInstagram: @NakedCanvasesWrite us:contact.nakedcanvases@gmail.com

    • United Kingdom
    • Software Development
    • 300 - 400 Employee
    • Digital Marketing Consultant
      • Dec 2018 - Aug 2019

      Driving the 360-degree Digital Marketing Operations implementation in the UK, Nordics & Benelux as well as supporting the US & Canada market penetration strategy building & implementation- Managed the company's rebranding project between December '18 - April '19, and the transformation from a Start-up SaaS provider to an industry-leading, Enterprise-ready Solution- Created and deployed the company's new website, while managing the project and a team of 4 (Copywriter, Designer & Tech specialists)- Optimised the Social Media Organic and Paid Advertising Strategy- Implemented highly effective Marketing Lead Funnel campaigns to support the fast growth of the company through targeted Content through Facebook & Linkedin, PPC Google and Pardot Automation- Optimised CRM and Email Marketing campaigns to Leads and Prospects- Enabled Content Marketing Amplification strategies- Coordinated PR activity to drive the new company narrative for 2019

    • India
    • IT Services and IT Consulting
    • Head Of Marketing (Blockchain) Partner
      • Oct 2018 - Dec 2018

      Qlear is a blockchain-based protocol and technology stack enabling users to build and host decentralised applications (DApps). It provides a platform-agnostic API, allowing developers to build Qlear DApps (Q/DApps) with a few lines of code. These DApps will set their own fees, use their own tokens, and provide Qlear Market Data (QMD), while Multi-party computation (MPC) powers the Qlear Protocol to perform trust-sensitive functions outside of centralized authorities. The Qlear protocol is built with transparent, compliance-grade integrity, allowing developers to stay focused on what matters, while using the Plasma technology in order to provide a fast transaction base layer on top of Ethereum. Find out more: https://www.qlear.comRead our Whitepaper: https://www.qlear.com/whitepaperResponsibilities:- Manage Qlear's International Marketing Communications (Online & Offline) from the strategic level all the way to cross-channel implementation, optimisation and control- Lead on Community Engagement & Social Media Strategy- Manage Smartdrop & Bounty campaigns- Produce Marketing Campaigns to drive and support Private Funding initiatives- Implement State-of-the-art Marketing Processes to support the team efforts and company fast growth- Drive PR and Industry Competitions / Viral social activities- Coordinate Marketing Collateral & Creative Media Production- Drive powerful Growth Marketing campaigns and strategies- Lead All-round Marketing & Branding Initiatives

    • Türkiye
    • Software Development
    • 100 - 200 Employee
    • Digital Marketing & CRM Global Account Partner (International Luxury Cosmetics)
      • Aug 2016 - Oct 2018

      Developed strong client relationships for delivering Cloud Marketing services & Campaign Management for the world’s biggest Luxury Cosmetics Company Trust, leading a team of 5 Executives, Designers, IT and HTML specialists. Provided client consultancy for Email Marketing Strategy and increased the base accounts value by up to 180%, upselling additional services.Duties & Achievements:• Increased monthly Account Value by up to 180%, upselling additional Agency services• Worked with the Agency Marketing Director to design & implement a corporate International Marketing Plan • Managed and grew 32 luxury accounts in Europe, UK and Middle East• Project Managed new client on-boarding’s and technical integrations with Marketing Cloud• Offered insightful consultancy on digital performance improvement based on detailed campaign reports• Managed the Luxury clients' campaigns delivery in the UK as well as a number of European markets• Played a key role in New Business meetings, acting as a Solutions Architect and Digital Consultant

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • StAMP Project Leader
      • Feb 2017 - Jul 2017

      Leading and managing the new Student Employability Mentoring project "BCU Business School Placement Hive", supporting second year students find 1-year industry placements in their field.The programme brings together Second and Final years students as well as top students currently on placement, with the purpose of sharing knowledge and getting/offering support and mentoring.Responsibilities include:- Project implementation strategy planning- Training & Mentoring materials design- Workshop design and delivery- Team Management and Training- Production of promotional materials

    • Digital Campaign Manager (CRM & Marketing Automation, Barclays Bank)
      • Jul 2015 - Jul 2016

      • Won the Client Love and Team Love awards, and obtained the highest service upsell ratio in the team• Managed and implemented the Email marketing campaigns for Barclays: Barclaycard, Bespoke Offers, Retail and Business Banking using the Cheetah Mail platform• Increased the team performance by executing additional tasks (amends / reports / account management tasks), cutting down on delivery timelines while increasing the account revenue/hour• Managed workflow between Creative, Account management, Data and Digital Solutions departments for assuring a high quality and on-time delivery of projects and campaigns• Stepped forward as a “Problem Solving Hero”, dealing in a quick and flexible manner with day-to-day client needs and priorities• Tracking and managing workload through SalesForce

    • Guitarist, Founder & Manager
      • Nov 2015 - Jun 2016

      Duties include, but are not limited to:- Online marketing and PR- Co-songwriter and Lead Guitarist- Managing all internal organisational band aspects- Show (performance) management- Creating and maintaining partnerships with all relevant stakeholders (Media production, Creative, Press & Event venues) Duties include, but are not limited to:- Online marketing and PR- Co-songwriter and Lead Guitarist- Managing all internal organisational band aspects- Show (performance) management- Creating and maintaining partnerships with all relevant stakeholders (Media production, Creative, Press & Event venues)

    • Marketing Research Assistant (Project-Based)
      • Jun 2015 - Jun 2015

      • Supporting a marketing research project for Birmingham City University Business School brand positioning, by developing competitor analyses with other UK universities.• Being involved with and in focus groups for gaining an insight into the students' perception and new areas to be exploited in future campaigns

    • Student Employability Mentor
      • Feb 2015 - Jun 2015

      • Conduct research and develop existing knowledge of career and job opportunities related to the Business/Marketing academic department.• Research and develop knowledge of recruitment and selection practices within relevant industries.• Providing support for specific careers and employability events.•· Contact ex-students to identify examples of student success stories• Develop an in-depth understanding of the resources and support that the Careers and Job Prospects Service offer to students to enable tutors to signpost and refer students from the academic department.• Provide peer to peer employability advice based on the knowledge and training received.• Regularly update the ‘Jobs Board’ with current jobs within our industry.• Meet regularly with students, Student Reps and the Business Council to identify areas of interest.• Liaise closely with academics on the project as well as the Faculty Career Consultant to communicate findings and plan activities in response to student need.

    • Marketing, Advertising & PR Course Student Mentor
      • Feb 2015 - Jun 2015

      • Mentoring students on course - related issues and assisting them in successfully achieving a top academic performance

    • United Kingdom
    • Musicians
    • 1 - 100 Employee
    • Digital Marketing & Festival Intern
      • May 2015 - Jun 2015

      • Involved with organising the International Jazz and Blues Festival in Birmingham, Solihull and Newcastle• Developing and implementing the online marketing strategy for Birmingham International Jazz & Blues Festival 2015• Design posters and reengage with the audience from previous years• Writing copy and schedule the digital marketing campaign elements on social media• Maintain communications with outdoor printed media partners • Involved with organising the International Jazz and Blues Festival in Birmingham, Solihull and Newcastle• Developing and implementing the online marketing strategy for Birmingham International Jazz & Blues Festival 2015• Design posters and reengage with the audience from previous years• Writing copy and schedule the digital marketing campaign elements on social media• Maintain communications with outdoor printed media partners

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Events Marketing Partner
      • Sep 2013 - Jun 2015

      • Advanced proven sales direct and digital marketing skills applied in raising the number of participants at our events• Developing exceptional face-to-face customer service prior and during over 80 events• Developing new strategies of market penetration and brand extension for widening our range of events • Advanced proven sales direct and digital marketing skills applied in raising the number of participants at our events• Developing exceptional face-to-face customer service prior and during over 80 events• Developing new strategies of market penetration and brand extension for widening our range of events

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Event & Marketing Manager
      • Sep 2014 - Dec 2014

      • Applied creativity and teamwork skills when developing event strategies in partnership with local venues • Marketing and communication skills fully utilised for increasing the usage of Event0 Mobile App locally• Implementing, managing, marketing and monitoring over 20 events • Applied creativity and teamwork skills when developing event strategies in partnership with local venues • Marketing and communication skills fully utilised for increasing the usage of Event0 Mobile App locally• Implementing, managing, marketing and monitoring over 20 events

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • PR & BTL Advertising Intern
      • Jul 2014 - Aug 2014

      • Working on national Advertising campaigns for Vodafone, Eucerin, Nivea and Philips• Planning and organising the international FCB Global corporate event• Planning launching and mass-market events for clients• PR Press monitoring for Phillips and Eucerin• Organising the launching open-air concert/event for new Vodafone Mobile App – over 7000 attendants • Working on national Advertising campaigns for Vodafone, Eucerin, Nivea and Philips• Planning and organising the international FCB Global corporate event• Planning launching and mass-market events for clients• PR Press monitoring for Phillips and Eucerin• Organising the launching open-air concert/event for new Vodafone Mobile App – over 7000 attendants

    • Actor
      • Oct 2012 - Aug 2014

      • Acting as a central character in a number of TV commercials.for communications clients • Acting as a central character in a number of TV commercials.for communications clients

    • Glass, Ceramics and Concrete Manufacturing
    • 1 - 100 Employee
    • Actor
      • Jun 2012 - Aug 2014

      • Playing certain roles in TV commercials. • Playing certain roles in TV commercials.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Mar 2014 - Jun 2014

      • Communication skills applied when increasing sales across a range of products• Dealing with customers' in-store and on-the-phone enquiries • Communication skills applied when increasing sales across a range of products• Dealing with customers' in-store and on-the-phone enquiries

    • United States
    • Real Estate
    • Guitar Teacher
      • Sep 2011 - Dec 2013

      • Developing communication, patience, teaching and training skillss by holding private guitar performance, music composition, theory and improvisation classes for teenagers between 14-18 years old • Developing communication, patience, teaching and training skillss by holding private guitar performance, music composition, theory and improvisation classes for teenagers between 14-18 years old

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Guitarist/Founder/Booking Manager/PR/Composer
      • Jun 2010 - Dec 2013

      As a highly creative and driven individual, my music career blossomed with the formation of Magnum Opus band. During 2010-2013 I have been the pivotal member of the group, as founder, guitarist, composer and songwriter. Moreover, I took responsibility for organizing all the band’s tours and concerts, handling the press contacts and releases, as well as liaising with third parties. The project won numerous awards in national and international contests and festivals, and entered the music tops within only two years.

    • United States
    • Non-profit Organization Management
    • Debater /Trainer/Arbiter
      • Sep 2010 - Sep 2013

      • Participant and representative of Central Debate Club in national and regional academic debate competitions. Arbiter in club matches and regional beginners' competitions • Participant and representative of Central Debate Club in national and regional academic debate competitions. Arbiter in club matches and regional beginners' competitions

    • France
    • Real Estate
    • Survey Operator
      • Jun 2010 - Dec 2010

      • Persuasion and customer approach skills developed while collecting customer data for different clients • Persuasion and customer approach skills developed while collecting customer data for different clients

    • Spain
    • Construction
    • Sampling/Promoter
      • Jun 2010 - Dec 2010

      • Sales skills fully utilised along with excellent customer service and approach when raising sales of new products launched on market • Sales skills fully utilised along with excellent customer service and approach when raising sales of new products launched on market

Education

  • CIM | The Chartered Institute of Marketing
    Professional Diploma, Integrated Marketing Strategy & Planning | Marketing Metri
    2014 - 2018
  • Adi Manolovici "Rock Academy" for Guitar Performance
    Advanced, Acoustic and Electric Guitar Playing, Music Theory and Composition
    -
  • Birmingham City University
    Bachelor of Arts (BA), Marketing Advertising & PR
    -
  • CNB George Cosbuc
    High School/College, Bilingual, Mathematics-Informatics
    -
  • Copenhagen Business School
    Elective Modules, Business and Marketing
    -

Community

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