Assistant Marketing Manager

• Mar 2023 - Present

Marketing & Bussiness Developer Manager

• Aug 2016 - Mar 2023

• Establish and analyze campaign strategies & objectives, target audience, buyer needs and use to generate leads of potential customers • Coordinate relaunch of the brand from 012Global to 011Global (content creation for website creation, update internal branding, social media, emails, landing pages, IVR) • Create, optimize and review Meta (Facebook, Instagram), Google Ads or Bing campaigns for lead generation and product purchase • Develop marketing tools for Customer Service and Sales teams to improve the communications with the potential and current customers (Informative emails, SMS, Whatsapp messages and more) • Generate monthly reports with the KPI, CRM and marketing information to understand the CPA and CPL on the active campaigns and adjust depending on the goals and plan of the company • Create, execute and guide communications strategy for a wide range of launches, announcements, and major product communications initiatives to support strategic business objectives • Plan, execute and review email marketing, sms blast and push notifications for potential and current customers • Develop new product ideas for current clients in additional to any potential new business • Work and support CSR and Sales teams on new products necessities, updated marketing content (SMS, emails, WhatsApp messages) for potential and current customers Show less

Digital Marketing Coordinator

• Jan 2015 - Nov 2015

• Create social media strategies outlining ways to improve brand awareness for new and existing clients, including email-marketing campaigns and blog’s promoting current technology trends and client spotlights • Spearhead implementation of social media presence accelerating Ron Cañaveral’s brand with 268 Facebook Likes, 1,508 Twitter, and 1,000 Instagram followers in 10 months • Present and create marketing plan to potential costumers securing 2 of 4 clients in bad economy • Create online campaigns in Google Adwords for the clients Show less

Public Relations Manager/ Matketing asistant

• Jan 2013 - Dec 2013

• Create weekly email-marketing campaigns for a database of 5,000 people: promoting company, current promotions, best studied destinations, and events participation. • Increase Facebook and Twitter engagement by 117% and 297%, respectively, with 226 followers • Coordinate participation in events including stands, op materials, database collection, uniform schedules for team of eights, and gift kits • Negotiate website contacts in collaboration with fashion designers and web site development with programmers Show less

Political Communication Specialist

• Aug 2012 - Oct 2012

• Create scripts for television commercials and public speeches for campaign trail • Research, create, and update campaign material for public appearances • Create scripts for television commercials and public speeches for campaign trail • Research, create, and update campaign material for public appearances

Corporative Communication Coorditator

• Dec 2011 - Mar 2012

• Increase Twitter followers to 100 in first month creating social media presence • Develop and implemented small, monthly digital newsletter to a database of 200 people • Create email newsletters for new and potential customers to inform about the latest trends on the market • Increase Twitter followers to 100 in first month creating social media presence • Develop and implemented small, monthly digital newsletter to a database of 200 people • Create email newsletters for new and potential customers to inform about the latest trends on the market

Intern in the Marketing and Corporative Communications department.

• Nov 2010 - May 2011

• Foster internal communication with informative emails • Coordinate content creation and release of new website • Create corporate identity manual enforcing correct use of corporate image • Design quarterly email newsletter, Eprotel daily, for distribution to 1,500 readers • Establish external communications by the issuance of an email quarterly news magazine communications (Eprotel daily) • Foster internal communication with informative emails • Coordinate content creation and release of new website • Create corporate identity manual enforcing correct use of corporate image • Design quarterly email newsletter, Eprotel daily, for distribution to 1,500 readers • Establish external communications by the issuance of an email quarterly news magazine communications (Eprotel daily)