Experience

Montessori East Primary & Pre School

• Australia
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing & Communications Director

  • Dec 2015 - Present

  Marketing and Communications Director for the Future Proof Project - shaping the future of education for children, a project led initiative by Montessori East. Directing the capital appeal and fund raising program and responsible for narrative and branding of the project. Manage the marketing and communications for the school, including copywriting, reputation management, government and community relations. Marketing and Communications Director for the Future Proof Project - shaping the future of education for children, a project led initiative by Montessori East. Directing the capital appeal and fund raising program and responsible for narrative and branding of the project. Manage the marketing and communications for the school, including copywriting, reputation management, government and community relations.



Karma Media

• 1 - 100 Employee

• PR Director - Karma Media

  • Jan 2017 - Dec 2017

  Contractor to FinTech entrepreneurs assisting in setting up their PR strategy and planning. Working together with marketing managers to bring together an integrated communication plans for companies and coaching media spokespeople for media interviews. Contractor to FinTech entrepreneurs assisting in setting up their PR strategy and planning. Working together with marketing managers to bring together an integrated communication plans for companies and coaching media spokespeople for media interviews.



Inabox Group Limited

• Hunter Street, Sydney

• Head of Corporate Communication & Investor Relations

  • 2012 - 2016

  Direct report to CEO, CFO and Legal Counsel. Lead, manage and execute all external communication for the listed entity (ASX:IAB) and its three brands: Inabox, Telcoinabox and Anittel. Manage CEO’s media profile, devise strategies to build value in stock, work with marketing team and provide guidance on marketing communication messages and social media communication, write shareholder communication, including annual report, investor presentations, newsletters and chairman addresses, create investor roadshows, liaise with institutional banks, fund managers, analysts and shareholders. Show less



SenateSHJ

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance PR Consultant

  • 2011 - 2012

  Senior consultant to superfund and government clients for corporate communications team.

• PR Account Director

  • 2008 - 2011

  Lead manager of day-to-day corporate communication accounts, including Roche, Red Cross, AstraZenecca, Oporto and Hedge Fund Association. Responsible also for generating new business with specific focus on building the financial PR division and managing the PR corporate team of account managers and assistants.



Italian Chamber of Commerce and Industry in Australia - Melbourne Inc.

• Australia
• International Affairs
• 1 - 100 Employee

• Journalist for Voi Tutti Magazine

  • Jan 2007 - Aug 2008

  Freelance writer for Voi Tutti magazine, an Italian lifestyle magazine for Italoitalians living in Australia. Moved to Italy to write from June 2007 – January 2008. Freelance writer for Voi Tutti magazine, an Italian lifestyle magazine for Italoitalians living in Australia. Moved to Italy to write from June 2007 – January 2008.



Karma Communications

• Sydney, Australia

• PR Director

  • 2002 - 2007

  Owner and operator of boutique PR agency and adviser to clients in banking & finance, IT, telecommunications, professional services, food and fashion. Appointed by clients to manage their entire PR programmes from strategy and campaign execution to ongoing reputation management. Key achievements: • Created and executed approximately 80 external and internal communication strategies, issues and crisis campaigns and media relations’ programmes. • Trained over 45 company spokespeople in media presentation skills. • Wrote hundreds of company profiles, media releases, product and services’ backgrounders, more than 20 issues/white papers, approximately 35 speeches, 40 marketing brochures, 40 feature articles, 25 newsletters and 6 web sites and executed 10 national surveys. • Edited magazine feature articles, government tenders, business award and government grant entries, marketing brochures, brand style guides and fund raising prospectuses. • Launched approximately 50 new businesses and their services and products and 45 entrepreneurs to the Australian marketplace. • Created more than 300 media clippings for a small business nationwide within 18 months. This amount of coverage assisted in its sale to a multi-national in 2006. • Presented to 120 accounting franchisees on the merits of a powerful brand and 30 law firm partners on how to create a profile raising campaign for the firm. Show less



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Senior Journalist for The Franchising Magazine

  • 2004 - 2006

  Senior journalist for Reed Business publication, The Franchising Magazine. Writer of feature articles on entrepreneurs, business issues and new companies. An occasional writer for Human Resources Magazine and My Business magazine. Senior journalist for Reed Business publication, The Franchising Magazine. Writer of feature articles on entrepreneurs, business issues and new companies. An occasional writer for Human Resources Magazine and My Business magazine.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Freelance PR Consultant

  • 2002 - 2006

  On-call to numerous agencies acting as a senior media adviser and public relations consultant on client crises and issues. Hired to ghost write media materials for media launches and media train clients. Agencies include: Ogilvy PR, Savage & Horrigan financial PR and Impact Communications. On-call to numerous agencies acting as a senior media adviser and public relations consultant on client crises and issues. Hired to ghost write media materials for media launches and media train clients. Agencies include: Ogilvy PR, Savage & Horrigan financial PR and Impact Communications.



FCR (Financial & Corporate Relations)

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Consultant

  • Jun 1999 - Feb 2002

  Accountable for the management of a portfolio of ten medium sized listed companies, advising and implementing communication strategies and programmes to raise and maintain their profiles among key stakeholders, including media, investors, shareholders and customers. Key achievements: • Managed over 80 press conferences and public launches, wrote hundreds of media releases, four annual reports and supervised the complete production of over 20 annual reports. • Generated five new business accounts for the company through word-of-mouth recommendations by clients, financial analysts and journalists. • Winner of the company’s first industry award. Show less



Rothschild & Co

• France
• Financial Services
• 700 & Above Employee

• Assistant Market Analyst

  • 1998 - 1999

  Wrote and supervised the production of the quarterly international equities news bulletin for financial planner roadshows and client services’ agents. Researched, wrote and produced presentations for seminars to internal private client advisers and external fund researchers. Wrote and supervised the production of the quarterly international equities news bulletin for financial planner roadshows and client services’ agents. Researched, wrote and produced presentations for seminars to internal private client advisers and external fund researchers.



Marita Blood & Associates

• Sydney, Australia

• PR Assistant

  • Jan 1998 - Aug 1998

  Provided PR support to the managing director and senior consultants assisting with the development of newsletters for publication, media lists and research and distribution of media releases. Provided PR support to the managing director and senior consultants assisting with the development of newsletters for publication, media lists and research and distribution of media releases.