Andrei Goea

Head of Web Development at The Media People at The Media People
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Location
UK
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Romanian Native or bilingual proficiency

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of Web Development at The Media People
      • Aug 2020 - Present

      Currently developing the agency's internal web development and creative capabilities: strategy, management and implementation including hands-on full-stack web development and design. In the process I've expanded my knowledge on OOP, MVC and component based development. Currently developing the agency's internal web development and creative capabilities: strategy, management and implementation including hands-on full-stack web development and design. In the process I've expanded my knowledge on OOP, MVC and component based development.

    • Associate director / Digital and Social Consultant
      • Nov 2013 - Present

      Develop outcome-focused digital and social media strategies with user experience at the heart of my approach for the third sector. Develop outcome-focused digital and social media strategies with user experience at the heart of my approach for the third sector.

    • Director
      • May 2009 - Present

      Vehicle for contracted projects. 3D Design & Animation, 2D Art & Compositing, 2D Vector and Pixel art. VFX - After Effects compositing, animation, post-processing and live footage alteration Web Design - Dynamic web development and design using html, php, java, mysql, xml and flash Vehicle for contracted projects. 3D Design & Animation, 2D Art & Compositing, 2D Vector and Pixel art. VFX - After Effects compositing, animation, post-processing and live footage alteration Web Design - Dynamic web development and design using html, php, java, mysql, xml and flash

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Digital
      • Jul 2017 - Aug 2020

      Managing digital offering and output with a focus on customer experience and omnichannel implementation. Built up back-end development skills to now include Gulp, Amazon cloud, Google cloud, Digital ocean and GIT on the road to becoming a full-stack developer. Participated in numerous creative projects still, helping out with 3D animation, filming, video editing and compositing and more. Managing digital offering and output with a focus on customer experience and omnichannel implementation. Built up back-end development skills to now include Gulp, Amazon cloud, Google cloud, Digital ocean and GIT on the road to becoming a full-stack developer. Participated in numerous creative projects still, helping out with 3D animation, filming, video editing and compositing and more.

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Skills Trainer
      • Dec 2016 - Jul 2017

      Digital design and Development, Unity 3D and Autodesk professional trainer. Organising and running classroom and bespoke training covering a wide range of digital skills.

    • Marketing Director
      • Jun 2014 - Dec 2016

      Leading all marketing aspects (B2B, B2C and D2C) with responsibilities including: Brand Strategy, Tactics and Logistics, Product Design and Development, Business Development, Media Planning and Creative Execution.A strong focus on digital marketing: SEO, PPC (search, display, re-marketing) , Social Media (Facebook, Twitter, LinkedIn, YouTube), Email Campaigns (using Campaign Monitor, FileMaker and Infusion Soft), Content, Referral and Affiliate Marketing, Community building (Meet-up, EventBrite, Webinars) Web site management (CMS, admin, coding, content) and strategy, split-testing (A/B) PPC, Email and Landing Pages, Automated Marketing.Line Management: established and led the marketing department which grew into a team of 4 in less than 1 year. Implemented default diaries, procedures and guidelines, KPIs and reports. Strategic Management: created the Marketing & Strategic Plans down to the project plans and charts for each proposed effort. Established the operations framework needed for execution.Reporting on key numbers, trends and return on investment for marketing and sales activities.Events: planned and set up meet-ups, webinars, events and Designer’s Fiesta 2014 and 2015.Working with the CEO of the company on Business Development. Social Media Management, Internal Marketing, Product development, packaging and promotion

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Web Developer & Marketing Creative
      • Jun 2012 - Dec 2014

      Joined a creative agency as their main web developer for client landing websites and landing pages. Developed my skills across a number of pipelines whilst working for brands including: RollsRoyce, ANA, Dock 10, SeeWoo and more. There I created performance-orientated landing pages using JS technologies - built for conversion. I designed & built websites using Wordpress CMS when necessary and developed a PR portal for the agency for clients only. Finally we developed a large asset management portal for ANA - one of the largest airline in the world - to coordinate all marketing assets across all of their EMEA offices and agencies. For this I implemented a heavily modified version of Wordpress that could efficiently keep track of tens of thousands of assets and associated media (this back in the day when custom post types were a new concept to the platform). On the creative side I created a number of 3D animations & visualisations for the clients above including a new engine reveal animation for Rolls-Royce. Finally I was responsible for creating interactive 3D stand visualisations for ANA as preparation for numerous trade shows they would attend throughout the year - all created using Unity 3D and compiled for web browser use.

    • United Kingdom
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2010 - Apr 2012

      Helped grow Red Helix, a health and safety start-up targeting the oil & gas market. The role started with me setting up the marketing department for which I was responsible for most of the creative output. This included all branding and creative for brand touch points. Developed and maintained the company web-sites (main brand and two sub-brands) which were built in Wordpress using PHP, HTML, CSS & JS. Later the company rebranded to essetnialsafetyproducts.co.uk and temporarily became an online e-commerce platform. During that time I was responsible for the e-commerce web site, still built in Wordpress using WooCommerce. On the creative site we created a number of 3D animations featuring our star character Red Helix man to showcase our products and services. Briefly worked on a sim-cave prototype (rear-projection immersive visualisation space) to simulate hazardous situations in which we would showcase our products and main software system. Created the UI for the safety software system we were developing with a partner company - an RFID based emergency medical information tag.

    • Creative Marketer
      • Jun 2010 - Nov 2010

      Worked in the marketing department of Moofu - an interactive 3D Visualisation start-up - primarily in a creative role. Main responsibilities included creating and managing digital brand touch-points and helping the development of the company's flagship 3D Visualisation product - a Unity 3D based real-time visualisation tool for architecture companies and property developers. I created and managed two main web sites, one for the company and another for the flagship product, using custom build Wordpress themes. On the product I collaborated with other 3D Animators in creating 3D Models and animations for interiors, cleaned up exported CAD data so that it will work within Unity3D, built large-scale environments as showcases for our tools. At the time our most notable clients included Capita for new development visualisations and RM Education for their interactive 3D product showroom directly tied to their ecommerce platform.

    • Printing Services
    • 1 - 100 Employee
    • Graphic Artist
      • Dec 2008 - Jun 2010

      3D Artist - 3D Visualisations, mock-ups, character design & animation 2D Artist - vector and pixel illustration Customer liaison - meeting and discussing future or current contracts with company customers Receptionist - early hours receptionist 3D Artist - 3D Visualisations, mock-ups, character design & animation 2D Artist - vector and pixel illustration Customer liaison - meeting and discussing future or current contracts with company customers Receptionist - early hours receptionist

    • Iran
    • Construction
    • 1 - 100 Employee
    • Lead 3D Artist / English-Romanian translator
      • Jan 2008 - Aug 2008

      3D Artist - overseeing and participating in the production of hi-quality, photo-realistic virtual architectural landscapes and buildings. 2D Artist - compositing, refining and prepping for print of plans, drawings, documents and scenes. Translator - translating official documents from English to Romanian and vice versa as well as acting as interpretor for international meetings. 3D Artist - overseeing and participating in the production of hi-quality, photo-realistic virtual architectural landscapes and buildings. 2D Artist - compositing, refining and prepping for print of plans, drawings, documents and scenes. Translator - translating official documents from English to Romanian and vice versa as well as acting as interpretor for international meetings.

Education

  • University of Bedfordshire
    Bachelor of Science (BSc), Advertising and Marketing Communications
    2008 - 2011
  • Colegiul National 'Vasile Alecsandri'
    Baccalaureate, Literature, English, French, History, Geography, Economy, Philiosophy, Mathematics
    2003 - 2007

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