Andreia Soares

Marketing and Communications Manager at Kinetikos Health
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Contact Information
us****@****om
(386) 825-5501
Location
Coimbra Metropolitan Area, PT
Languages
  • Portuguese Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency

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Alex Wall

Andreia was a knowledgeable and valuable member of the team from day one. In her time at Craghoppers she helped increase revenues across a number of our affiliate channels as well as influencing revenues via other channels. I have no doubt that Andreia will be a great asset to any team in the future.

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Credentials

  • Digital Marketing Course
    Lisbon Digital School
    Apr, 2022
    - Sep, 2024
  • Google Analytics
    MTraining
    Jan, 2019
    - Sep, 2024
  • IELTS
    Berlitz Manchester
    Jan, 2015
    - Sep, 2024

Experience

  • Kinetikos Health
    • Portugal
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jul 2020 - Present

      SaaS Company. - Go-to-market UK/US: Drives go-to-market launch strategies by owning value proposition, messaging, positioning, and audience strategy. - Defines marketing strategy & multi-channel plan - Develop growth marketing campaigns (content marketing, social media, paid advertising and PR) - Cross-functional collaboration with external & internal teams. SaaS Company. - Go-to-market UK/US: Drives go-to-market launch strategies by owning value proposition, messaging, positioning, and audience strategy. - Defines marketing strategy & multi-channel plan - Develop growth marketing campaigns (content marketing, social media, paid advertising and PR) - Cross-functional collaboration with external & internal teams.

  • Craghoppers
    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Affiliate Marketing Executive
      • Apr 2019 - Jul 2020

      E-Commerce Outdoor Clothing Company. - Plans, develops and executes brand's Affiliate Marketing Strategy in UK, Europe and US. - Paid Media (Influencer Marketing, Display, ...) - Reporting and Analysis of KPIs to meet internal targets. - Sources new partnerships, trends and attend relevant events. E-Commerce Outdoor Clothing Company. - Plans, develops and executes brand's Affiliate Marketing Strategy in UK, Europe and US. - Paid Media (Influencer Marketing, Display, ...) - Reporting and Analysis of KPIs to meet internal targets. - Sources new partnerships, trends and attend relevant events.

  • ActiveWin Media
    • United Kingdom
    • Business Supplies & Equipment
    • 1 - 100 Employee
    • CRM Marketing Specialist
      • Apr 2018 - Apr 2019

      Digitally Driven Agency. - Responsible for the build, test and broadcast of email marketing for + 8 clients. - Strategy creation in terms of promotions, customer journeys and segmentation - Analysis of campaigns and KPIs, reporting and A/B testing Digitally Driven Agency. - Responsible for the build, test and broadcast of email marketing for + 8 clients. - Strategy creation in terms of promotions, customer journeys and segmentation - Analysis of campaigns and KPIs, reporting and A/B testing

  • iProspect
    • Advertising Services
    • 700 & Above Employee
    • Affiliate Marketing Specialist
      • Nov 2016 - Mar 2018

      Part of Dentsu Aegis, iProspect is a Global Digital-first end to end Media Agency. - In charge of Affiliate Strategy for + than 10 clients (wellness & beauty, finance, fashion) - Executes affiliate marketing strategy, sources new Partnerships. - Forecasting and budget allocation - Analysis, expert use of all tools and systems to produce highly informative reports. - Exposure to all digital channels through weekly calls and meetings Brands: Holland & Barrett; Clydesdale and Yorkshire Bank; Freemans Grattan Holdings Show less

  • Booking.com
    • Netherlands
    • Software Development
    • 700 & Above Employee
    • International Account Manager
      • Dec 2013 - Oct 2016

    • Sales Advisor
      • May 2013 - Nov 2013

  • TERRITORY Influence (Bertelsmann Group)
    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Community Manager
      • Sep 2011 - Feb 2012
  • Diário de Coimbra
    • Media Production
    • 1 - 100 Employee
    • Marketing and PR Manager
      • Dec 2009 - Dec 2010
  • Volvo Car Group
    • CRM & Marketing intern
      • Mar 2009 - Jun 2009

Education

  • The Manchester Metropolitan University
    Master’s Degree, MSc Marketing (Hons)
    2015 - 2016
  • Universidad Pontificia de Salamanca
    Erasmus Program, Public Relations, Advertising, and Applied Communication
    2008 - 2009
  • Instituto Politécnico de Coimbra - Escola Superior de Educação
    Bachelor's degree (Hons), Marketing Communications
    2006 - 2009

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