Digital Marketing Manager

• Jan 2023 - Present

PPC Manager

• Sep 2021 - Present

PPC Manager & SEO

• Sep 2021 - Present

- Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term - Managing PPC budgets, while building & strengthening platform accounts & key relationships - Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management - Develop optimization strategies that increase the company's search engine results rankings - Research SEO keywords to use throughout the company's website and marketing materials Show less

Growth & Performance

• May 2021 - Sep 2021

- Drive revenue and achieve targeted ROI and maintain positive KPI trends; - Determine and achieve monthly forecasts and budgets; - Track and evaluate KPIs across all marketing channels; - Responsible for analyzing results across various platforms; - Partner with other marketing and business teams; - Assist in managing campaign execution (Google Ads, Facebook Ads, Pinterest Ads and Price Comparators); - Measure results and ROI of campaigns. - Drive revenue and achieve targeted ROI and maintain positive KPI trends; - Determine and achieve monthly forecasts and budgets; - Track and evaluate KPIs across all marketing channels; - Responsible for analyzing results across various platforms; - Partner with other marketing and business teams; - Assist in managing campaign execution (Google Ads, Facebook Ads, Pinterest Ads and Price Comparators); - Measure results and ROI of campaigns.

PPC Manager

• Jul 2020 - Apr 2021

- Launch and optimize various PPC campaigns - Be involved in keyword selection and audience targeting - Track KPIs to assess performance and pinpoint issues - Produce reports (Data Studio) - Write attractive and concise copy for adverts - Suggest and develop new campaigns - Management of a Google Ad Grants account - Launch and optimize various PPC campaigns - Be involved in keyword selection and audience targeting - Track KPIs to assess performance and pinpoint issues - Produce reports (Data Studio) - Write attractive and concise copy for adverts - Suggest and develop new campaigns - Management of a Google Ad Grants account

SEO and Performance Manager

• Feb 2018 - Feb 2020

- Implementation, monitoring and optimization of Google ad campaigns (Search/Shopping/Display) for the following markets: Portugal, United Kingdom, Spain and Germany; - Definition and implementation of SEO strategies; - Definition and implementation of Email Marketing and Automatiom Marketing strategies; - Monitoring and optimization of Price Comparators; - Monitoring and optimization of KPI's and budgets per channel, campaign and/or region to maximize conversions and achieve the defined results; - Reports per channel and campaign performance to evaluate user experience, involvement and conversion, as well as identify opportunities and recommend improvements; - Close collaboration with Developers, Designers and Copywriters to optimize conversion in organic, paid and website channels. Show less

Digital Marketing Internship

• Aug 2016 - Jan 2018

- Implementation of techniques and continuous improvement of SEO having achieved a relevant position on the first page of the SERP Google for searches on brands and models of cell phones; - Implementation, monitoring and optimization of campaigns in Google Ads (Search/Shopping) and Facebook Ads; - Creation of website and online campaigns (using the back office of Redicom); - Ensuring the correct loading of products in the back office, as well as validate information (titles, images, description, classification, type, product combination, etc.. ); - Identify and monitor the loading of products on the site in coordination with Product Management and Marketing; - Ensure the validation and usability of the site; - Analyze and validate customer reviews; - Analyze online and offline sales information and liaise with the Product Management team to identify key items, ensuring the most effective positioning of the product on the site in order to increase conversion rates and sales; - Analyze the results of actions promoted on the site; - Ensure support to the Customer Care team, monitoring and tracking all issues related to errors and customer experiences on the site; - Track corrections and new developments on the site in conjunction with external systems and partners. Show less

Marketing Advisor

• Feb 2016 - Aug 2016

- Part-time collaboration in the development and implementation of marketing strategy in social networks (Facebook, Linkedin, Twitter, Google+, Pinterest and Instagram); - Digital marketing plan. - Part-time collaboration in the development and implementation of marketing strategy in social networks (Facebook, Linkedin, Twitter, Google+, Pinterest and Instagram); - Digital marketing plan.

Suporte Técnico de Atendimento ao Cliente

• May 2011 - Jul 2016

De 18 de Agosto a 5 de Setembro: - Formação em iOS, novo projecto na Costa Rica. 12 de Março de 2012 Tier2: - Suporte ao cliente em português: responsável pela resolução de problemas, resposta a perguntas e tratamento de queixas. Tier1: - Suporte ao cliente em espanhol: responsável pela identificação, investigação e resolução de problemas relacionados. De 18 de Agosto a 5 de Setembro: - Formação em iOS, novo projecto na Costa Rica. 12 de Março de 2012 Tier2: - Suporte ao cliente em português: responsável pela resolução de problemas, resposta a perguntas e tratamento de queixas. Tier1: - Suporte ao cliente em espanhol: responsável pela identificação, investigação e resolução de problemas relacionados.

Assistente Administrativo

• Jul 2010 - Nov 2010

- Pesquisar potenciais patrocinadores, estabelecer contacto e controlar o tempo de resposta; - Base de dados: actualização com novos contactos feitos e coordenação da agenda (local e tempo entre as reuniões); - Preparação de informação da empresa para reuniões; - Simulação de leasing; - Gestão do arquivo - Pesquisar potenciais patrocinadores, estabelecer contacto e controlar o tempo de resposta; - Base de dados: actualização com novos contactos feitos e coordenação da agenda (local e tempo entre as reuniões); - Preparação de informação da empresa para reuniões; - Simulação de leasing; - Gestão do arquivo

Assistente administrativo de escritório

• Nov 2008 - Apr 2010

- Assistência à administração; - Serviço ao cliente; - Controlo de chamadas telefónicas; - Controlo dos processos com os fornecedores (encomendas, contas, reclamações, etc.); - Controlo, em conjunto com o Director Comercial de operações partilhadas; - Responsável pela gestão documental da loja; - Apoio ao departamento de vendas. - Assistência à administração; - Serviço ao cliente; - Controlo de chamadas telefónicas; - Controlo dos processos com os fornecedores (encomendas, contas, reclamações, etc.); - Controlo, em conjunto com o Director Comercial de operações partilhadas; - Responsável pela gestão documental da loja; - Apoio ao departamento de vendas.

Estagiário (PEJENE)

• Jul 2008 - Sep 2008

- Recepção e reencaminhamento de pessoas e chamadas telefónicas; - Gestão da correspondência; - Gestão de documentos; - Apoio de fecho de caixa; - Recepção e reencaminhamento de pessoas e chamadas telefónicas; - Gestão da correspondência; - Gestão de documentos; - Apoio de fecho de caixa;