Experience

Tappa

• Brazil
• Advertising Services
• 1 - 100 Employee

• Lead Product Manager

  • Dec 2020 - Present

  Romania Spearheaded and executed the product development strategy and execution for the entire organization, collaborating closely with the CEO and other senior leaders to define and articulate the overall product vision and OKRs, ensuring alignment with the business's goals and objectives. As Product Leader • Launched an Android and iOS mobile application that was whitelabed by 50+ Tier 1&2 organizations. • Launched a data analytics platform that levereges ML models to deliver… Show more Spearheaded and executed the product development strategy and execution for the entire organization, collaborating closely with the CEO and other senior leaders to define and articulate the overall product vision and OKRs, ensuring alignment with the business's goals and objectives. As Product Leader • Launched an Android and iOS mobile application that was whitelabed by 50+ Tier 1&2 organizations. • Launched a data analytics platform that levereges ML models to deliver personalized data insightsbased on usage data. • Delivered 20+ features that are user’s pain-point driven that improved the user experience which led to increased user retention to 30% on day 1 and 10% on day 30, placing the product in the top 10% of theindustry. • Increased the activation rate to 80% by finding and understanding the user needs, and delivering anew flow that differentiated the product from its competitors. • Changed the company's strategy towards an SDK strategy that reduced CAC by 90% and has growthpotential for both user acquisition and revenue generation • Increased revenue YoY by 50% by increasing monetization opportunities and CTR by 30x • Hired and built product, research, design, and QA teams, mentored young employees and helped them achieve excellence in their work. Show less



T-Me Studios

• Romania
• IT Services and IT Consulting

• Senior Product Manager

  • Jun 2018 - Dec 2020

  Bucharest, Romania Owned and managed the company's core product. Successfully pivoted the product's monetization model and introduced a whitelabel business model that generated $1 mil+ in revenue in 18 months. As part of my role, my accomplishments were: • Negotiated new partnerships contracts • Repurposed the core product and backend to accommodate the whitelabel model • Launched a whitelabeled Android and iOS mobile product in a new geo that generated 200k DAU in less than 6 months •… Show more Owned and managed the company's core product. Successfully pivoted the product's monetization model and introduced a whitelabel business model that generated $1 mil+ in revenue in 18 months. As part of my role, my accomplishments were: • Negotiated new partnerships contracts • Repurposed the core product and backend to accommodate the whitelabel model • Launched a whitelabeled Android and iOS mobile product in a new geo that generated 200k DAU in less than 6 months • Coordinated cross-functional teams from multiple geos • Conducted multiple user research sessions on language patterns, mobile apps usage and typing behavior that generated insights that were published on multiple publications. • Led an innovation team that improved the core product with NLP models and advanced tracking and analytics

• Product Manager

  • May 2016 - Jun 2018

  Bucharest, Romania Managed the company's flagship mobile product from concept to release through the entire product life cycle. During this process I owned the roadmap and the prioritization and trade-offs among features, user experience, and performance. In order to achieve product success I focused on: • Market research, competition, industry trends, and technological trends • Identifying, tracking and managing KPIs • Integrating UX, business goals, and technology capabilities • Analyze… Show more Managed the company's flagship mobile product from concept to release through the entire product life cycle. During this process I owned the roadmap and the prioritization and trade-offs among features, user experience, and performance. In order to achieve product success I focused on: • Market research, competition, industry trends, and technological trends • Identifying, tracking and managing KPIs • Integrating UX, business goals, and technology capabilities • Analyze product metrics and trends to assess product health and improvement opportunities • Gathering and documenting technical and UX requirements • Developing the core positioning and messaging for the product



QUALITANCE

• Romania
• Software Development
• 100 - 200 Employee

• Product Delivery Manager

  • Jan 2018 - Oct 2020

  Bucharest, Romania Successfully managed the product development and delivery of ReadyUp. ReadyUp is an AI and ML matchmaking platform for e-sports gamers owned by an US startup. Part of my activities and accomplishments included: • Leading cross-functional teams through the product development process • Developing and preparing technical and design requirements • Defining a clear product strategy based on customer segmentation • Preparing the go to market (GTM) strategy and KPI… Show more Successfully managed the product development and delivery of ReadyUp. ReadyUp is an AI and ML matchmaking platform for e-sports gamers owned by an US startup. Part of my activities and accomplishments included: • Leading cross-functional teams through the product development process • Developing and preparing technical and design requirements • Defining a clear product strategy based on customer segmentation • Preparing the go to market (GTM) strategy and KPI tracking • Analyzing the market and the competition Show less



FUN labs

• Romania
• Computer Games
• 1 - 100 Employee

• Project Manager

  • Sep 2011 - Apr 2016

  Bucharest, Romania Managed various AAA and A titles through their entire development life cycle, from idea pitching to full release. • 1st point of contact to various production departments (QA, Marketing, Design, Client). • Project planning considering both the risks and available resources, applying Agile methodology in order to achieve the milestones set. • Identifying risk factors and applying the Risk Management methodologies. • Planning for each stage of development with the help of the… Show more Managed various AAA and A titles through their entire development life cycle, from idea pitching to full release. • 1st point of contact to various production departments (QA, Marketing, Design, Client). • Project planning considering both the risks and available resources, applying Agile methodology in order to achieve the milestones set. • Identifying risk factors and applying the Risk Management methodologies. • Planning for each stage of development with the help of the team and identifying problems that can occur in the process. • Managing change and Backlog re-prioritization to meet initial projections and estimations. • Periodic evaluation of progress with the correspondent KPIs. • Providing deliverables feedback and prioritizing issues. • Managed teams of 50-80 employees. AAA titles: Prototype 1 and 2 (PS4&XB1) – Producer Tony Hawk Pro Skater 5 (PS3&Xbox360) – Project Manager Transformers Fall of Cybertron (PS4&XB1) – Project Manager Transformers Rise of the Dark Spark (PS4&XB1) - Producer Show less



Matrax Ltd.

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Direct Marketing Manager

  • Nov 2010 - Sep 2011

  Bucharest, Romania My responsibilities were aimed at implementing marketing strategies, to promote the company on the Romanian online market. • Manage digital marketing campaigns from budgeting to end date • Digital marketing campaigns optimizations • SEO website improvements