Experience

Pixelgrade

• Romania
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Executive

  • May 2018 - Present

  - Refresh all our landing pages for a better conversion rate- Launched two ebooks that got over 2,000 downloads.- Constantly improved our presence in search engines via SEO tactics. I managed to bring several pages to the first results page- Published dozens of blog posts, optimized old ones for better search visibility- Run two Black Friday campaigns that required dedicated landing pages, email sequences, and social media ads and managed to generate a month's worth of sales in a single weekend- Run many Social Media Ads experiments (Facebook & Instagram) including automated retargeting, special discount campaigns, promoting blog posts.- Improved the onboarding flow for our customers- Helped increase our Affiliate program members, created media kits, updated reports- Made several partnerships with brands like Hubspot, Weglot, WpBeginner, Cloudways to promote our products and blog content- Updated our full documentation for our 22 products by rewriting, creating new visuals, testing our products, and updating over 270 articles- Held dozens of customer video calls to gather feedback on our products, customer support services and to validate product ideas- Contributed to creating, growing, and managing a community of creative professionals with 330 members, 50+% open rates and 10+% click rates.- Contributed to the launch and distribution of our first Book comprised of the 27 authentic stories published in our community over one year.- Held video calls with our community members and sent several surveys to gather feedback- Participated in the testing and debugging process of our products- Contributed to a change in our pricing structure and product offer. This change helped us double our income.- Offered a helping hand to our customer support team- Created reports and consulted with the stakeholders regarding the next steps- Created various visuals and design elements for our social accounts, email campaigns, landing pages.



Senior Software

• Romania
• Software Development
• 100 - 200 Employee

• Senior Marketing Specialist

  • Aug 2017 - May 2018

  The focus of my activity was to refresh & implement new marketing strategies for our software solutions in order to educate the target market and generate more leads.I was in charge of:- identifying and mapping buyer personas and value propositions for our software products- creating and implementing marketing strategies designed to increase conversions & traffic- social media marketing strategy & implementation (Facebook & LinkedIn) to drive awareness and conversions for different products - managing email marketing campaigns (automation, lead nurturing, etc.)- coordinating telemarketing campaigns to gather market insight from our target audience: planning activities, analysing & interpreting reports, post-campaign follow-ups- refreshing the search and display ads from our Google Adwords campaigns



Thinslices

• Romania
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2017 - Aug 2017

  Involved in all things Marketing:- marketing strategy and planning (what, how, where, why)- social media account managing and updating- PPC campaigns: new campaign ideas, implementation and results measuring - writing, editing and promoting blog articles, eBooks, Case Studies, Presentations and other marketing documents- involved in employer branding campaigns and market research- updating the website, creating new landing pages for our services, tracking and measuring results- creating and managing email marketing campaigns (automation, lead nurturing, etc.)- constantly monitoring and improving conversions and lead tracking- reporting the activity to the management and setting up new goals, measuring their completion rate- involved in managing the collaboration with external providers (marketing agencies, PPC specialists, designers, developers, etc.)



NNC Services

• Romania
• Marketing Services
• 1 - 100 Employee

• Marketing Project Manager

  • Feb 2015 - Jan 2017

  As a Marketing Project Manager, I had the opportunity to develop and implement marketing strategies for some of the most notorious US and European IT companies. On a daily basis, I used my knowledge and expertise to guide my clients towards effective marketing activities to generate new business.I was in charge of:- Developing marketing strategies for our customers (inbound and outbound)- Managing different teams and people with various skills (telesales, lead generation, copywriting)- Creating reports, holding weekly meetings with the clients, handling day-to-day operations- Constant updates with the management team regarding current projects & tasks- Creating and preparing presentations, outreach messages, landing pages and other marketing materials for prospective clients- Developing lead generation and content marketing campaigns- Creating & Managing Client Events (managing the marketing team and helping them develop the event content, invitations, location, catering, participant confirmation, marketing materials, etc.)

• Marketing Specialist

  • Nov 2013 - Feb 2015