Andrei Stoleriu
Customer journey and web optimization strategist (CRO) at Omniconvert- Claim this Profile
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English Capacité professionnelle complète
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Bio
Razvan Enache
With a broad knowledge of different acquisition channels, Andrei shines as a T-shaped marketer focused on conversion optimisation. He was permanently looking for new ways to derive value from customer insights, A/B testing & user research, helping us to develop a better understanding of our end-users behaviour and improve our conversions. Moreover, he was not afraid to dive deep into complex data and analytics tools, becoming a data-driven marketer at heart.
Razvan Enache
With a broad knowledge of different acquisition channels, Andrei shines as a T-shaped marketer focused on conversion optimisation. He was permanently looking for new ways to derive value from customer insights, A/B testing & user research, helping us to develop a better understanding of our end-users behaviour and improve our conversions. Moreover, he was not afraid to dive deep into complex data and analytics tools, becoming a data-driven marketer at heart.
Razvan Enache
With a broad knowledge of different acquisition channels, Andrei shines as a T-shaped marketer focused on conversion optimisation. He was permanently looking for new ways to derive value from customer insights, A/B testing & user research, helping us to develop a better understanding of our end-users behaviour and improve our conversions. Moreover, he was not afraid to dive deep into complex data and analytics tools, becoming a data-driven marketer at heart.
Razvan Enache
With a broad knowledge of different acquisition channels, Andrei shines as a T-shaped marketer focused on conversion optimisation. He was permanently looking for new ways to derive value from customer insights, A/B testing & user research, helping us to develop a better understanding of our end-users behaviour and improve our conversions. Moreover, he was not afraid to dive deep into complex data and analytics tools, becoming a data-driven marketer at heart.
Credentials
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Introduction to User Experience
Interaction Design Foundation (IxDF) -
Human computer interaction: The foundations of UX design
Interaction Design Foundation (IxDF) -
Digital Marketing Fundamentals
Google -
Creating a Go-To-Market Plan
LinkedIn Learning ⋅ Course Certificate -
Creating a brand strategy
LinkedIn Learning ⋅ Course Certificate -
Marketing Foundations: Integrated Marketing Strategies
LinkedIn Learning ⋅ Course Certificate
Experience
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Omniconvert
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Customer journey and web optimization strategist (CRO)
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mars 2022 - - aujourd’hui
Increasing customer lifetime value for enterprise level e-commerce and lead generation clients using processes like:- Customer journey optimization - UX /UI audits- CX optimization- Conversion Rate Optimization- Customer Value Optimization- Qualitative and quantitative research Increasing customer lifetime value for enterprise level e-commerce and lead generation clients using processes like:- Customer journey optimization - UX /UI audits- CX optimization- Conversion Rate Optimization- Customer Value Optimization- Qualitative and quantitative research
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Growth Hacker
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sept. 2021 - avr. 2022
I conduct growth hacking experiments to increase new client acquisition, retention and revenue.- Web design- Market Research- CRO- Direct marketing (sms, email, push)- Affiliate marketing management - Data analysis and reporting - Lead generation I conduct growth hacking experiments to increase new client acquisition, retention and revenue.- Web design- Market Research- CRO- Direct marketing (sms, email, push)- Affiliate marketing management - Data analysis and reporting - Lead generation
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Ocean Credit IFN
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Romania
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Financial Services
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1 - 100 Employee
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Marketing Lead
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avr. 2021 - sept. 2021
Responsible for strategy, planning and execution of marketing campaigns of our team. - Conversion rate optimization (A/B testing, CX improvements)- Online advertising planning (Google Ads, Facebook ads)- Affiliate marketing- Social media marketing (Instagram, Facebook) - Direct marketing (Email & SMS campaigns)- Market research (Quantitative & Qualitative)- Data analysis and performance reporting- Growth Hacking (Coordinating, Ideating and executing growth experiments)- Copywriting (Sales & Product)- Project management- Managing outsourced collaborators (Design & Advertising)- SEO optimization
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Kantar
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Market Research
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700 & Above Employee
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Digital Research Specialist
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sept. 2020 - avr. 2021
- Consulting clients on their strategic marketing efforts.- Communicating with project stakeholders and developing the research strategy.- Conducting market research using digital methodologies.- Moderating and extracting insights from online communities for projects regarding technology, FMCG, and HORECA.- Delivering weekly reports containing actionable insights and recommendations to clients.
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Qualitative Market Researcher
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mai 2019 - sept. 2020
- Developing market research reports.- Moderating and extracting insights from online communities for projects regarding technology, FMCG, and HORECA.- In charge of directing, producing and editing video reports showcasing qualitative insights.- In charge with directing, producing and streaming multimedia marketing materials for Kantar Romania.
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Qualitative Assistant
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août 2018 - avr. 2019
I assisted senior researchers in implementing and finalizing market research projects. Tasks included note-taking during 400+ focus groups and interviews, recording, offering technical support and making sure everything would go as planned in order to successfully finish the project.
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Marketing Lead
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oct. 2020 - déc. 2020
- Developing the brand strategy- Developing the marketing plan- Market research - Product research- SEO optimization- Listing optimization- Developing creative briefs for graphic designers- Copywriting - Developing the brand strategy- Developing the marketing plan- Market research - Product research- SEO optimization- Listing optimization- Developing creative briefs for graphic designers- Copywriting
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BRAND ESSENCE Romania
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Romania
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Business Consulting and Services
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1 - 100 Employee
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Social Media Marketing Specialist
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août 2020 - oct. 2020
- Editing and managing video content for Youtube, Facebook and Instagram.- Developing photo assets- Managing Facebook community- Conducting market research - Editing and managing video content for Youtube, Facebook and Instagram.- Developing photo assets- Managing Facebook community- Conducting market research
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Create Yourself Association (NGO)
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Romania
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Non-profit Organizations
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Education Volunteer
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oct. 2017 - mars 2018
As an education volunteer I tutored institutionalized children, coordinated and helped execute charity events (collecting, sorting, distributing clothes, toys and other resources). As an education volunteer I tutored institutionalized children, coordinated and helped execute charity events (collecting, sorting, distributing clothes, toys and other resources).
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NN
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Financial Services
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700 & Above Employee
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Sales Officer
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nov. 2017 - févr. 2018
As a sales officer I had to generate leads, follow up, meet up with potential clients and sell health and life insurance policies. As a sales officer I had to generate leads, follow up, meet up with potential clients and sell health and life insurance policies.
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Education
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2018 - 2020
University of Bucharest
Master's degree, Sociology and marketing -
2015 - 2018
Universitatea „Titu Maiorescu”
Bachelor's degree, Psychology -
2016 - 2017
Baltic International School
Erasmus+ Student Mobility, Psychology
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