Andrei Proca
Regional Operations Manager at Decathlon România- Claim this Profile
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English Professional working proficiency
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Hungarian Limited working proficiency
Topline Score
Bio
Experience
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Decathlon România
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Romania
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Sporting Goods Manufacturing
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300 - 400 Employee
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Regional Operations Manager
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Mar 2020 - Present
15 stores – working with 15 operations managers in order to assure the best effectiveness in the daily tasks and KPI’s, pushing forward priority projects2 stores – coaching 2 store managers on their professional skills, supporting them to reach the KPI's, human management and team development.Efficiency - in charge of the national project in order to find ways and tools to become more efficient in the daily processesSmart cost - improvement of investment and operational costs for storesStore openings - in charge of the operational plan and execution for all new store openings and coordinating other services involved in the opening processSecurity and safety - of people and goods safety, elaborating a risk situation and plan, applying the safety and health strategy according to the company's international level, applying all goods and money safety and flux instructions, insuring the correct level of investments in order to guarantee the right level of safety, modifying the internal procedures according to the annual incidents statistics.Training - helping the teams to become autonomous in store's operational processes, coordinating the trainings for the store operational managers, supporting the appointment, transfer and taking over the job from a former operational manager, writing/modifying the training and procedures for the duty managersP&L - contribute to the growth of Decathlon profit by collaborating with the store's operational managers and store leaders on every new project, working and defining annual strategies.
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Director Magazin
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Apr 2015 - Mar 2020
• P&L management. Deciding the annual budget, scheduling expenditures, analyzing variances, initiating corrective actions, adapting expenses. Full autonomy in deciding the investments and expenses with the purpose of achieving the annual targets.• Develop business strategies to raise the customers pool, expand store traffic and optimize profitability• Coaching of 2 store managers=> as a complementary task I was coaching 2 store leaders, who were managing smaller stores, with an approach on professional development, human growth and autonomy.• Managing the project of store extension- a total reconfiguration of the store's surface, from planning to execution, making the sales surface up to 50% bigger than before, with a bigger variety of products, more types of sports available for the market, a bigger team etc.• In charge of a team of 100 persons• Leading 10 department managers, 1 till manager and 1 operations manager• Recruiting, selecting, training employees by ensuring the best frame for professional development. The maim purpose is to have a full autonomous team• Ensure high levels of customers satisfaction through excellent services: omni-channel diverse services and direct (employee) customer service• Developing the business based on a local project written in order to ensure a more personalized and faster growth of the market share. Stock management trainer – country level. Right usage of the tools, proper supply correlated with the sales, seasonal peaks, special events, understanding the products flow (from conception to store), dealing with different types of supply. Partnering up with the expansion team for 2 new store projects/openings – market research, wealth level, local specifics, natural barriers, commercial study, competitors, market potential, store size, productivity, no. of potential employees, human structure, budget/expenses.
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Commercial Manager / Brand Representative
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Aug 2013 - Apr 2015
• In charge of growing the market share for 4 brands in Decathlon Romania => B'twin (cycle market), Wed'ze (ski market), Oxelo ( scooter, roller, ice skate market), Workshop (after sales services)• Coordinating 5 store openings for the departments in charge – trainings, right level of stock, communication, events, implantation.• Working at a product offer for different types of stores, selecting products for more market ranges, ensuring the right stock for the sales predictings• Working with 30 department managers in all stores, in order to understand better the local market and implement personalized actions to insure the same strategy, for a faster market grow.• Writing the commercial policy - establishing the development direction, pushing the business not only in the direction of the trends and history, but also in the direction of the potentiality of the market.• Continuously working to strategically expand, preserve or improve the company’s procedures.• Regular, international, meeting with the brands (supplyers) in order to establish the offer for local market and regularly offering feedback
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H&M
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Sweden
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Retail
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700 & Above Employee
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Store Manager
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May 2012 - Aug 2013
• My role as a store manager is to maximize sales opportunities and store’s rentability and to monitor the results.• I have to ensure the highest level for the customer service we offer and to make sure that the visual looks of the store are according to the indicated standards• Recruitment and trainings with a high degree of personal motivation are also part of my agenda, being directly responsible of the team that I work with and the professional path they chose to follow in the company – the aim being to continuously develop the team• The team that I coordinate is completed by 3 department managers, 1 cash office responsible, 2 visual merchandisers (all part of the management team) and 18 sales advisors• The garment flow, security details, delivery flow and control are part of my daily schedule• Daily and weekly I take time to plan budget, money vs hours spent in different departments of the store in order to make sure that all the tasks are done on time, targets and dead-lines are being respected and that we have a very good productivity. This gives me the general picture and helps me to plan each campaign, make the weekly and monthly planning on my team and make sure that I always have the right person doing the right job
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Decathlon România
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Romania
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Sporting Goods Manufacturing
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300 - 400 Employee
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Store Operations Manager
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Jul 2011 - Jun 2012
• Part of my daily duties include managing the stores budget and making the monthly planning, in advance, for the expenses and incomes• Stock management, transport planning, warehouse conection• Administrating the commercial part and being a sales facilitator by forecasting the stores needs related to everyday program and foreseeing special events• Responsible for training, motivating and development of the daily duty managers in order to have a day-to-day perfect organization in the store• The customers and employees security is also part of my daily responsibilities. I take care of all the aspects that concern a secured environment for all involved in the commercial process by supervising and decision making.• The result and preparation of the bi-annual inventory of the store, managing the buildings maintenance and repairs, assuring the legal documentation and responsible for official authorities controls
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Department Manager
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Jun 2010 - Jun 2011
• Part of team that opened the Decathlon Store in Brasov• Managing a number of 5 departments (sports) and a team of 15 persons• Merchandising, checking the departments best sales and making orders, piloting the next weeks sales, figures and foreseeing the next steps depending on the sports specificity and calendar were part of my daily attributions• In charge of the human development of my team, path career search and full autonomy in decisions• Planning, writing and implementing the commercial policies of my departments, organizing the structure of the departments and deciding on the future movements, being motivated to manage everything like my own company, including heaving the final purpose best sales and best presentation• Interviewing and recruiting new sales assistants and making the first interviews with the potential department managers • Trainer (at store level) on stock availability and department/linear (when and how to predict the need for more products/stock and how to move your products, where to place them in order to have better sales)
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Merchandiser
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Mar 2009 - Jul 2010
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Sales Representative
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Mar 2008 - Mar 2009
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Education
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Babes-Bolyai University
Master's degree, communication and public relations -
Lund University
Bachelor's degree, Social Sciences