Andrei Leontescu
Owner at TANTANIAN - Holistic Marketing Agency- Claim this Profile
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Bio
Credentials
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Certified Trainer
Autoritatea Nationala pentru CalificariFeb, 2011- Oct, 2024 -
Professional Personality Profile
recualizerMar, 2016- Oct, 2024
Experience
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TANTANIAN - Holistic Marketing Agency
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Romania
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Advertising Services
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1 - 100 Employee
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Owner
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Jun 2013 - Present
We help our clients become attractive, engaging, relevant. We pride ourselves on offering the full range of marketing services and delivering results with the help of a potent mix made out of strategy, creativity, design, and technology. We help our clients become attractive, engaging, relevant. We pride ourselves on offering the full range of marketing services and delivering results with the help of a potent mix made out of strategy, creativity, design, and technology.
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hipMenu
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Romania
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IT Services and IT Consulting
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National Marketing Manager
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Dec 2016 - Dec 2019
hipMenu was a platform that made it really easy for someone to order lunch & dinner. Or brunch. Or just a "guilty pleasure" of a snack. Loved by users (4.8/5 in both AppStore and Google Play) and respected by experts (Winner of Central European Startup Awards 2016, "Best user experience in Romania"). A great team all around, so the following are not just my accomplishments: - doubled the revenue for our partner restaurants and became the biggest platform in Romania (from the time I was hired until we were bought by Delivery Hero) - Almost 65% YoY growth in the cities we were present already, every year - Managed the most important step in the company's life: launching in the biggest city in Romania, where all our competitors were entrenched for years. With a (very) limited budget. - Successfully implemented the Jester brand archetype (with some Rebel nuances); - Creating and maintaining digital and social media content marketing, campaigns, and partnerships across all channels with the objective of growing channels, engagement and acquisition; - Creating the restaurant collateral (in-store presence) - Measuring and analyzing the impact of digital and social media initiatives on various KPIs, including channel growth, impressions, engagements, traffic, and conversions; - Managed multi-channel and 360 campaigns, starting from creative and media strategy and all the way through implementation, in order to enhance brand awareness and brand preference - Created an OOH network - created AdWords campaigns that ran with 14% CTR - Created a few "set and forget" campaigns Being "the one-man marketing department", my responsibilities included (but were not limited to): - Creating the Marketing Strategy and the Marketing Plan - Managing budgets and resources - Creating campaigns and managing them (from planning to implementation and execution)
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RIBEIT SRL
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Romania
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Warehousing
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1 - 100 Employee
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Marketing & Sales Manager / Business Developer
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Jul 2009 - Dec 2016
A document management company. Being the first employee, I was involved in every aspect of the launch strategy of this Greenfield investment that now has 52 employees. Currently, the business is rated 6th in Romania out of 272 companies in its field, in just 7 years of existence. The Chamber of Commerce awarded us for the last 3 years the “best services” distinction. Our turnover has increased by 30% in 2014 from 2013, respectively 50% in 2015 in regards to 2014. Business Developer / Marketing & Sales Director - my responsibilities include: • formulating all sales policies, practices and procedures • managing the national sales team (establishing sales targets, following their progress, training and assisting, holding regular meetings with sales staff) • accurately forecasting annual, quarterly and monthly revenue streams • creating and developing relationships with suppliers and customers • developing and constantly adjusting the pricing strategy for our services, based on market research, competitive analysis and our current direct and indirect costs; • designing long-term strategies; I’ve successfully positioned the company as a premium service provider; • continuously researching new services to be provided; some decisions were ROI driven, but most of them were taken in order to become the go-to company when it comes to the archiving • designing the marketing plan (services, prices, logistics, promotion); • designing the communication plan (from idea to budget, to execution tracking and observed effects); • designing the sales plan and continuously achieving at least 25% turnover increase each year for the past 5 years • reporting directly to the General Manager
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Vitrina Advertising
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Romania
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Advertising Services
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1 - 100 Employee
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Account Manager
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Oct 2007 - May 2009
The biggest full service advertising agency outside Bucharest, with 70 employees. I’ve worked on both national and regional accounts like Banca Transilvania, BT Asigurari (currently Groupama), Iulius Group, Caroli, Teraplast, Emerson and real,- Hypermarket Romania, one of the biggest agency’s clients (accountable for about 35% of the company’s turnover, around 2 mil. Euro) Account Manager - my responsibilities included: • being the link between the clients and the internal departments (art, DTP, media, outdoor, production); understanding the client’s needs and developing a plan that can ensure the success of the project, based on research; • managing multiple client accounts and ensuring that each client’s goals and needs are met on projects; • elaborating communication strategies for the client and writing the creative briefs for the agency’s art department. This involved market research, competitive analysis, core-target identification and product specifications analysis, in order to find a competitive advantage and something that makes it appealing; after finding the unique selling proposition, backing it up by a strong reason to believe; • coordinating the agency’s artists, copywriters, photographers, and other media-production specialists in order to select media to be used and to estimate costs; • conceiving and delivering presentations to the client in order to support the chosen strategy, which often meant explaining to the entire board of directors the step by step process, answering all questions along the way • developing, implementing and supervising the approved campaigns under strict budget specifications and deadlines; • building and maintaining excellent relations with clients; • managing the account's budget and invoicing the client.
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Orange Romania
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Romania
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Non-profit Organizations
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1 - 100 Employee
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Senior Customer Care Representative
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Jan 2006 - Oct 2007
France Telecom Group is one of the world leaders in telecommunication services, with almost 160 million customers over five continents. Needless to say, Orange Romania is the top local provider for mobile communication services. Sales & Client Service Representative, Top Spenders Team - my responsibilities included: • acting as a link for the most important clients of the company. That meant resolving the complaints regarding Orange services and correcting the system or human errors, which involved talking to several internal departments in order to respond to a client’s request; • counselling clients towards their perfect business communication plan, based upon their communication needs and providing handsets and other additional hardware to clients, in order for them to use the services provided by Orange; • supervising changes submitted in the system by my Client Service colleagues and correcting them when necessary; • due to my ability to talk, relate and empathize with a wide range of people, I held the record for a while for the fastest promotion from the prepay team (usually low-end customers) to post-paid, then business, then silver, gold, platinum and finally top spender team (counselling VIP clients);
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Education
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2016 - 2016
Digital Product Masterclass
Digital Product Masterclass Certification -
2008 - 2009
Universitatea „Babeș-Bolyai” din Cluj-Napoca
Master, Marketing And Management -
2000 - 2005
Universitatea „Ștefan cel Mare” din Suceava
Bachelor, Economical Engineer -
1996 - 2000
"Spiru Haret" Informatics Highschool
Highschool, Informatics
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