Experience

707Street.com

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Specialist and Project Manager

  • Aug 2021 - Present

  Responsible for the creative and strategic management of 707 Street's digital marketing efforts. - Art directs and creates internal marketing campaigns and events. - Responsible for ideating and executing monthly marketing content calendar based on product launches, pop culture pulse points and campaigns. - Curate campaigns with pop culture licensed-focused vendors. (Licenses include Disney, Marvel, Star Wars, Universal Studios and Warner Brothers.) - Schedules and uploads daily content to all social media channels ensuring uniqueness by platform. - Creates short-form video content for TikTok, Instagram and Instagram Stories. - Develops email marketing and SMS content strategy including promotional and automated messaging. - Builds and optimizes product listings and collection pages for e-commerce site. - Manages brand voice and image across social channels, newsletters and website. - Supports and provides assistance to main photographer during on-site photoshoots for promotional content. - Maintains relationships with social media influencers to run giveaways and promotions increasing audience and engagement across both platforms. Achievements: - Overhauled automated email flows and campaign email design to maintain a consistent 40%+ open rate. - Spearheaded the implementation of SMS marketing and achieved 12,000+ subscribers in the first 3 months. - Oversaw the build and launch of 707 Street’s mobile app. - Saw an increase in Instagram followers by 85%, Facebook followers by 120% and TikTok followers by 115% since my starting with the company. Show less



M2A Solutions, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• e-Commerce Marketing Assistant

  • Nov 2020 - Aug 2021

  Was responsible for listing creation, maintenance and beautification for 15+ brands across multiple e-commerce platforms such as Amazon, eBay and Walmart. - Spearheaded the creation of Amazon A+ Content, Amazon Premium A+ Content, Amazon Posts and Amazon Storefronts in line with brand identity. - Managed keyword and copy A/B tests on listings and A+ Content. - Assisted in copy creation for social posts and developed social calendars. - Designed custom graphics, banners, newsletters and other marketing materials using Adobe Photoshop, Adobe Premiere Pro, Vue and Canva. - Managed customer outreach, engagement and service on both e-commerce and social media platforms. - Managed shipping and inventory logistics on a weekly basis. - Managed promotional plans, sales plans and overall sales with weekly, biweekly and monthly reports. - Ideated and executed marketing campaigns to help clients reach their monthly and quarterly goals. Show less



Chick-fil-A Restaurants

• United States
• Restaurants
• 700 & Above Employee

• Team Member and Marketing Assistant

  • Nov 2013 - Nov 2020



Drive Traffic Media

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Intern

  • Aug 2020 - Oct 2020

  Assisted in the maintenance and growth of DTM’s clientele list. - Curated copywriting for account blog posts specializing in SEO. - Developed and scheduled social calendars. - Analyzed social metrics. - Designed marketing materials via Canva and Adobe Photoshop. Assisted in the maintenance and growth of DTM’s clientele list. - Curated copywriting for account blog posts specializing in SEO. - Developed and scheduled social calendars. - Analyzed social metrics. - Designed marketing materials via Canva and Adobe Photoshop.



Toni Fountain Hair

• Long Beach, California, United States

• Social Media Marketing Strategist

  • Apr 2018 - Oct 2020

  Was responsible for Toni Fountain Hair's social media marketing efforts. - Developed social media calendars for Instagram and Facebook. - Curated branded evergreen content and managed the content portfolio. - Directed photo and video shoots of hair services. - Designed retail and marketing materials using Adobe Photoshop, Premiere Pro and Vue. - Managed customer outreach to grow long-term relationships and to create community engagement. - Maintained a steady increase in Instagram followers and engagements. - Introduced a uniform aesthetic to the Instagram page which is still in use today. Show less