Experience

Yoloco - 360° influencer marketing service
• Head Of Marketing

  • Oct 2021 - Present


Click

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2019 - Oct 2021

  - Planning and implementation of targeted communications using direct marketing e-mail channels; - Planning of marketing communications and budget for their implementation, content generation; - Analysis of marketing activities in terms of sales funnel and budget spent; - Increasing the active paying customer base; - Work with product funnel - need to find points of growth, analyze local insights of the target audience; - Work on the promotion of the site in the organic output; - Work with paid channels to attract leads; Show less



Avilon

• Russian Federation
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2017 - Aug 2019

  Target audience analysis Analysis of paid channels of attraction Marketing strategy development Working with serm brand reputation Competitor analysis User data analysis Target audience analysis Analysis of paid channels of attraction Marketing strategy development Working with serm brand reputation Competitor analysis User data analysis



Wazzup

• Information Technology and Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2016 - Nov 2017

  1. Analysis of CA 2. Identification of CA pain 3. Website design and support. 4. SEO optimization and website promotion. 5. E-mail marketing, setup and automation. 6. Reducing the cost per click in the RC (Yandex.Direct, Google AdWords, VK, Instagram). 7. Market analysis of messenger integration services in CRM. 8. Development of marketing strategy 9. Work on the brand 10. Analysis of competitors' weaknesses and strengths Advertising tuning: - Yandex.Direct - Google AdWords - Instagram - VK - Facebook Show less