Key Account Manager

• Oct 2023 - Present

Global Senior Customer Success Lead

• May 2022 - Oct 2023

- Deep understanding of dunnhumby’s Retail Media Portal plus existing retail media processes by interacting with both product and client teams.- Working in collaboration with a Process Consultant to build best practice for the portal, including mapping ideal user journeys and work in collaboration with a Technical Writer to build into user guides.- Developping change management plans, including user training programs and support models - Developping training material and delivering training to internal and external teams of users to promote rapid uptake of the product and ease of use- Gathering insights from users and product analytics on real-world product use and feed back to Product teams to inform future feature development- Training in-market product champions to act as first line support for non-technical support queries and deliver supporting collateral such as FAQs and troubleshooting guides. Show less

Campaign Manager - North America

• Mar 2021 - May 2022

- Leading the Offsite Channel for SEG and Meijer- Responsible for the deployment of digital channels for both retailers (Meijer and SEG)- Owning relationships with both retailers and CPGs- Responsible for Campaign Management of other channels as Instore, email, Coupons etc- Collect feedbacks and identification of opportunities to deepen relationship with our clients- Responsible to build the main processes and WoW for Offsite with 3rd parties and internal stakeholders- Control of BoC to ensure business profitability - Supporting junior Campaign Managers in Americas with mentoring sessions Show less

Senior Account Manager

• Mar 2020 - Mar 2021

- Creation of strategies and recommendations for future actions- Responsible for online programmatic strategy and management of Key Accounts- Responsible for the development of Online campaigns with Dunnhumby Brasil and support for Colombia;- Analysis and optimization of campaigns based on customer objectives;- Data analysis and creation of insights and presentations for partner retailers (Raiadrogasil and Grupo Pão de Açucar)- Analysis and optimization of campaigns based on client objectives- In market reference for Targeted Display (Brazil, Colombia, Mexico and Chile)- Main point of contact for 3rd parties (DMPs, Agencies, Google and Facebook) Show less

Account Manager

• Jun 2019 - Feb 2020

- Responsible for online programmatic strategy and management of different Clients and industries.-Analysis and optimization of campaigns based on customer objectives- Data analysis and creation of insights and presentations for our retailer partners (Raiadrogasil and Grupo Pão de Açucar)

Analista de Marketing Jr

• Mar 2018 - Jun 2019

- Acompanhamento, monitoramento dos principais KPIs de campanhas de Mídia Online. - Planajmento, criação e otimização de campanhas. (Google ADs, Facebook e Instagram). - Planajmento e criação da régua de conteudo para Email Marketing. - Acompanhamento da agência responsável pelas campanhas em mídia programática. - Análise e mensuração de resultados. - Atualização e QA dos itens dispóníveis dentro do e-com. - Acompanhamento, monitoramento dos principais KPIs de campanhas de Mídia Online. - Planajmento, criação e otimização de campanhas. (Google ADs, Facebook e Instagram). - Planajmento e criação da régua de conteudo para Email Marketing. - Acompanhamento da agência responsável pelas campanhas em mídia programática. - Análise e mensuração de resultados. - Atualização e QA dos itens dispóníveis dentro do e-com.

Marketing Intern

• Jul 2017 - Jan 2018