Andrei Aivănoaei

Marketing Manager at Grupul Editorial HUMANITAS
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Contact Information
us****@****om
(386) 825-5501
Location
RO
Languages
  • English Professional working proficiency
  • German Professional working proficiency

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Credentials

  • Certificate in Professional Marketing
    Oxford College of Marketing
    Jul, 2018
    - Oct, 2024
  • Goethe Zertifikat C1
    Goethe-Institut e.V.
    Jun, 2016
    - Oct, 2024

Experience

  • Grupul Editorial HUMANITAS
    • Romania
    • Writing and Editing
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2014 - Present

      • Responsible with conceiving, developing and executing marketing campaigns for the editorial portfolio.• Communicating detailed campaign updates directly to editors, publicists, publishers, sales teams, and authors and reporting on the effectiveness of marketing campaigns using pre-determined KPIs.• Overseeing the implementation of the marketing strategy by coordinating the day-to-day activities of the marketing team.• Managing budgets for assigned titles and other projects (book shops openings, book fairs, cultural events and conferences).• Developing a variety of content for campaigns that can include social media posts copy, images and videos.• Responsible to produce video book trailers.

    • Event Coordinator
      • Feb 2018 - Present

      • Coordinating the “The World We Live In” annual series of cultural and scientific conferences at the Romanian Athenaeum, organized by Humanitas Aqua Forte Foundation.• Planning the budget and resources involved (location contracting, technical support, broadcasting vendors etc.)• In charge with contracting, briefing and communication with local and international speakers. • Executing the promotional plan (media coverage, social media promotion, outdoor promotional campaign etc.)

    • Bookstore Project Manager
      • Feb 2015 - May 2019

      • Planning and coordination of resources and budget for launching new bookstores.• Responsible with contracting and managing all necessary resources for the bookstore opening (teams of designers, architects, constructors, suppliers etc).• Supervising the day-to-day activities in order to meet the deadlines. • Developing the promotional plan (social media promotion, launch events etc.)• Responsible with hiring new personnel.

    • Audiobook Producer
      • Oct 2008 - Sep 2014

      • Responsible for scheduling, managing and directing the production of the audiobook collection.• Working closely with the management team in executing the yearly editorial audiobook portfolio.• In charge with developing the promotion plan for each product launch.

Education

  • Universitatea Româno-Americană din București
    Bachelor's degree, European Studies/Civilization
    2003 - 2007
  • Colegiul National Roman Voda
    Social Sciences
    1999 - 2003

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