Experience

Colab365

• Brazil
• Advertising Services
• 1 - 100 Employee

• Founder and Creative Strategist

  • Jan 2020 - Present

  My job as a Creative Strategist and entrepreneur is to, let's say, help people transform themselves, though new kinds of inforproducts (online courses, mentorships, workshops, podcasts etc). And I believe "Collabs" can be the most potent, sustainable and even fun process to do so, 365 days a year. Shall we create together? My job as a Creative Strategist and entrepreneur is to, let's say, help people transform themselves, though new kinds of inforproducts (online courses, mentorships, workshops, podcasts etc). And I believe "Collabs" can be the most potent, sustainable and even fun process to do so, 365 days a year. Shall we create together?



AG365

• Brazil
• Professional Training & Coaching

• Founder and Creative Director

  • Oct 2014 - Dec 2019

  • AG365 creates 365 days of connection between brands and people, building engagement and audience through collaborative content, empowering the public to be a co-creator; • We design content strategies, building networks with editors, photographers, directors, planners, art directors, copywriters, influencers, historians, cultural producers and whoever necessary; • Cultural production, curatorship and project design; • Photography; • Recent award: CCRJ (@Rio365); • Projects for: Light Energy, Rio de Janeiro City Hall, Rio450 committee, CP+B (Ambev) , W/McCann (Bradesco), Binder (Sesc), Lent/AG, Imã Editorial e Casa do Saber/Rio.



Horto Creative Planning

• Founder and Creative Strategist

  • Nov 2011 - Sep 2014

  • Brand, social media, cultural and communication projects; • Created @Rio365, world's 1st city photo documentary based on Instagram, launched in 2012. A collaborative project to document Rio's massive transformations, sponsored by Light Energy (responsible for all energy infrastructure). • Projects for: Light Energy, Euro RSCG/Rio (Havas), Greenvana and Brasil C/T • Brand, social media, cultural and communication projects; • Created @Rio365, world's 1st city photo documentary based on Instagram, launched in 2012. A collaborative project to document Rio's massive transformations, sponsored by Light Energy (responsible for all energy infrastructure). • Projects for: Light Energy, Euro RSCG/Rio (Havas), Greenvana and Brasil C/T



Family

• Retail

• Parental Leave

  • Sep 2012 - Dec 2012

  • Supported a multidisciplinary team of one mother, handling daily operations; • Changed diapers, showered, walked, put the baby to sleep, supported exclusive breastfeeding; • Actively collaborated to introduce food at 6 months; • Led staff recruitment and training; • Acted to keep visits short; • Prevented attacks from the competition (older brother). • Supported a multidisciplinary team of one mother, handling daily operations; • Changed diapers, showered, walked, put the baby to sleep, supported exclusive breastfeeding; • Actively collaborated to introduce food at 6 months; • Led staff recruitment and training; • Acted to keep visits short; • Prevented attacks from the competition (older brother).



ESPM

• Brazil
• International Affairs
• 1 - 100 Employee

• Teacher

  • Feb 2012 - Dec 2012

  • From "creatives x non-creatives" to “creativity can be learned by everybody”; • Created the Creative Planning discipline at ESPM, Rio’s leading advertising College. • From "creatives x non-creatives" to “creativity can be learned by everybody”; • Created the Creative Planning discipline at ESPM, Rio’s leading advertising College.



Casa Digital

• Brazil
• Marketing Services
• 1 - 100 Employee

• Creative Strategist

  • Jan 2012 - Oct 2012

  • Olympic City project, featuring Rio’s journey to host the Olympic Games; • Content, presentations, creative, social media, communication; • Main Clients: Rio de Janeiro City Hall, Brasilia Government and Salvador City Hall. • Olympic City project, featuring Rio’s journey to host the Olympic Games; • Content, presentations, creative, social media, communication; • Main Clients: Rio de Janeiro City Hall, Brasilia Government and Salvador City Hall.



Euro RSCG Rio (Havas)

• Creative Director

  • Jun 2010 - Dec 2011

  • Brand, creative, social media, design and communications campaigns; • Collaborated on successful new businesses presentations (9 pitches, 7 wins); • Created a Social Media team and a Creative Planning team at the Rio office; • Developed a student internship program to attract and hire multidisciplinary young talents; • Launched “Conexão Light” (Light Connection), an explanation campaign for Rio’s energy company; • Designed many successful Real Estate campaigns, from brochures to ads, films and digital; • Main Clients: Light Energy, Fundação Roberto Marinho, Brookfield, Cyrella, Carvalho Hosken, MBR.



iThink

• Luxury Goods & Jewelry

• Creative Director

  • Jul 2009 - May 2010

  • Helped transform a digital production house into a full service agency, adding advertising culture; • Collaborated on successful new businesses wins (like the traditional Johnson & Johnson account); • Launched the “Transito Gentil” (Gentle Traffic) project on Social Media, a true Culture Movement that still engages millions of brazilians, nationally; • Created Social Campaigns that helped Saraiva.com go from #17 to #2 on Twitter (retail category), without media investments; • Developed and implemented a student internship program; • After 2 years, the agency was successfully sold to SapientNitro Group and bought later by Publicis; • Award: CCSP (bronze for Ultimate iD Championship, a live-action experience for Telefonica); • Main clients: Saraiva.com, Telefonica, Vivo Telecom, Porto Seguro, Samsung, Johnson & Johnson.



Multi (TV1 Group)

• Creative Planner

  • Apr 2008 - Jun 2009

  • Developed creative 360º strategies to integrate seven specialized units (TV1.com, TV1 Video, TV1 Events, TV1 Content, TV1 PR, GNova agency and Multi); • Brand, content, social media, design, events and communications campaigns; • Collaborated on successful new business wins; • Main Clients: ESPM College, Brasil Telecom and BrasilPrev. • Developed creative 360º strategies to integrate seven specialized units (TV1.com, TV1 Video, TV1 Events, TV1 Content, TV1 PR, GNova agency and Multi); • Brand, content, social media, design, events and communications campaigns; • Collaborated on successful new business wins; • Main Clients: ESPM College, Brasil Telecom and BrasilPrev.



Africa

• Brazil
• Advertising Services
• 500 - 600 Employee

• Art Director

  • Jan 2006 - Mar 2007

  • Embraced digital culture, working close to offline and online teams and helping Africa be one of the first brazilian agencies to integrate all departments; • Collaborated on successful new businesses wins; • Award: Cannes Lions (bronze for Natureza Viva, a collaborative sewing online experience). • Main clients: Vivo Telecom, Vale and Mitsubishi. • Embraced digital culture, working close to offline and online teams and helping Africa be one of the first brazilian agencies to integrate all departments; • Collaborated on successful new businesses wins; • Award: Cannes Lions (bronze for Natureza Viva, a collaborative sewing online experience). • Main clients: Vivo Telecom, Vale and Mitsubishi.



Delete Design Studio

• Partner and Art Director

  • Nov 2004 - Dec 2005

  Clients: Famiglia, InCahoot (UK), Technology Creative (UK), YMC (Swiss), InitMarketing (Germany), Instituto Coppead/UFRJ, Shoptime, Esporte Interativo (TopSports/RedeTV!), Universidade Veiga de Almeida Clients: Famiglia, InCahoot (UK), Technology Creative (UK), YMC (Swiss), InitMarketing (Germany), Instituto Coppead/UFRJ, Shoptime, Esporte Interativo (TopSports/RedeTV!), Universidade Veiga de Almeida



MPM Propaganda

• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jul 2004 - Oct 2004

  Political campaign for Jorge Bittar (PT), candidate for Mayor of Rio de Janeiro. Political campaign for Jorge Bittar (PT), candidate for Mayor of Rio de Janeiro.



DPZ Propaganda

• Art Director

  • Aug 2001 - Jun 2004

  Clients: Petrobras, BR Distribuidora, Coca-Cola, Souza Cruz, BNDES, Governo do Estado do RJ, Victor Hugo, Eletronuclear Clients: Petrobras, BR Distribuidora, Coca-Cola, Souza Cruz, BNDES, Governo do Estado do RJ, Victor Hugo, Eletronuclear



Lew'Lara\TBWA

• Brazil
• Advertising Services
• 100 - 200 Employee

• Art Director

  • Jan 2001 - Jul 2001

  Clients: Nokia, Folha de S.Paulo, Schincariol, Banco Real, Vila Romana, Topper Clients: Nokia, Folha de S.Paulo, Schincariol, Banco Real, Vila Romana, Topper



W/Brasil Publicidade

• Advertising Services
• 1 - 100 Employee

• Art Director

  • Aug 1997 - Dec 2000

  Clients: Unibanco, Grendene, Credicard, Mercedes-Benz, Folha de S.Paulo, Bombril, Rede Globo, Editora Globo, Hering, O Boticário, Globosat, Golden Cross, Editora Abril, Fundação Laramara, Jornal LANCE! Clients: Unibanco, Grendene, Credicard, Mercedes-Benz, Folha de S.Paulo, Bombril, Rede Globo, Editora Globo, Hering, O Boticário, Globosat, Golden Cross, Editora Abril, Fundação Laramara, Jornal LANCE!



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Junior Art Director

  • Apr 1993 - Apr 1997

  Clients: Esso, Shering-Plough, Fleischmann Royal, Bacardi, Ceras Johnson, TeleListas Editora, NorteShopping, De Beers, Warner Bros, Ação da Cidadania Contra a Fome Clients: Esso, Shering-Plough, Fleischmann Royal, Bacardi, Ceras Johnson, TeleListas Editora, NorteShopping, De Beers, Warner Bros, Ação da Cidadania Contra a Fome


Aderi Costa Studio
• Photography Assistant

  • 1986 - 1988