Andreea Popescu

General Manager at Asociația Teatrul Vienez de Copii
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • English Full professional proficiency
  • French Professional working proficiency

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Experience

    • Romania
    • Arts & Crafts
    • 1 - 100 Employee
    • General Manager
      • Feb 2022 - Present

      The Viennese Children's Theater is an NGO, established with the aim of developing the communication skills of children and young people, in various fields (literature, art, theater) in order to develop creativity and widen the horizon of knowledge. The Viennese Children's Theater carries out the project "Children on stage", with the aim of attracting children and young people to the theater, as an educational and recreational way of spending free time. By going through the exercise modules used at the theater, children and youngsters learn skills such as resistance to stress and flexibility in thinking. They discover new means of conflict management and develop their communication skills. Main responsibilities in organizing: - the annual production of a classical play, - the personal development courses through theater for children, - the national educational conferences for teachers etc. Show less

    • Romania
    • Farming
    • 1 - 100 Employee
    • Communication & Fundraising Manager
      • Jun 2021 - Present

      The Foundation for Agriculture Development has the DNA of an NGO, the vast retail & marketing know-how of a retailer, the financial power and consultancy of a business investor, and the love for Romanian vegetables of every consumer. It is a structure that brings together private environmental efforts to support local agriculture. How? Through associative models in agriculture that support common objectives. Through access to the market, advice in obtaining fund. And trough modern agricultural methods. The Foundation for Agriculture Development focuses on 3 directions of action (1) building business models for performant local agriculture, (2) providing access to information and financing sources and (3) creating viable cooperation. Show less

    • Independent Fundraiser
      • Dec 2013 - May 2021

      Creating and developing different fundraising campaigns for private and state social institutions and NGOs in the children, adolescents & women’ benefit - Meet companies & individuals, present the cause of children / adolescents / women at risk, in order to sign sponsoring contracts, to collect donations in money / products / services with the aim of supporting the cause - Create a database with the main companies having CSR budgets, as well as with principal big sponsor companies (Auchan, Kaufland, Vodafone, ENEL, Decathlon, Henkel, Danone etc) - Create and organize charitable events for funds gathering, etc. Show less

    • Greece
    • Advertising Services
    • 100 - 200 Employee
    • Business Unit Manager
      • Sep 2017 - Dec 2020

      Managing Care Direct Romania, Advertising Company with >100 employees, running Direct Relationship Marketing Programmes, as well as information and education programmes. - Communicate with international business teams to achieve the business objectives; - Creating and implementing the marketing, advertising & promotional plan of the local company - Identify potential clients, present the company’s products and services, in order to conclude the collaboration contracts; - Monitoring P&L data for products and services categories; - Run daily operations, business & services development, negotiations, presentations, business analyses, sales forecasts, bank operations, personnel management - Work with the local and international teams in order to increase sales opportunities and thereby maximize the revenue sources for the organization, etc. Show less

    • Communication Expert
      • Jun 2018 - Dec 2019

      POCA Project "Alternative Public Policies in the Field of Health", having as Beneficiary the Philanthropy Federation and as Partner Romanian Ministry of Health. - the coordination and implementation of the information and publicity activity that is carried out during the entire development period of the project; - realization of the concept of information and publicity materials and dissemination of information among the target audience, according with the provisions of the POCA Visual Identity Manual; - elaboration of the information and publicity plan of the project; - preparation and coordination of information activities, promotion and dissemination of objectives, activities and results project: launch conference, final conference, elaboration of advertising and information materials regarding the project (roll up, leaflets, posters, communication templates, press releases, etc.); - the design of the 'Guide for the elaboration of public policies and alternative proposals in the socio-medical field' (model, the format and structure of the brochure, the request for content materials from experts and the Ministry of Health, etc.); - elaboration and posting on the website of the Philanthropy Federation of informative materials that reflect the progress of the project; - participation in selection commissions, etc. Show less

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Fundraising Manager
      • Mar 2016 - Jul 2017

      Representing Help Autism Association in meetings with companies and individual donors, in order to sign sponsoring contracts, to collect donations in money / products / services with the aim of supporting the cause of 480 children with autism from the foundation, 900 parents, and 6 operational centers. - Implement the annual fundraising plan to establish partnerships with donors / stakeholders on a long term basis (target, communication channels, budget, fundraising tools etc.) - Establish and maintain long term partnerships with corporate, private and individual donors, manage and upgrade the accounts, network and position the Association according to its vision, mission and values; - Identify the potential companies / private & individual donors, contact them, create the proposals for them to sustain the collaboration on a long term basis; - Promote the associations’ activities in order to increase the public recognition and foster a positive image with the overall goal to support fundraising activities; - Manage the actual database (CRM) with sponsors / donors / partners, in the entire life cycle; - Organize / attend charitable events for funds gathering, as well as different other events, including meetings, exhibitions, open days, conferences. Show less

    • Romania
    • Manufacturing
    • 1 - 100 Employee
    • Marketing & Sales Manager
      • Jul 2008 - Feb 2016

      E-commerce: over 19.000 products for families with children 0 - 14 y.o. The company also organizes events for the targeted market: workshops & seminars for parents, courses for children, cultural activities for families, etc. It offers online parenting information for families with children from 0 to 14 y.o. (http://blog.hopasus.ro/) Full management of the company's clients portfolio, identify business partners, grow the operational coverage up to national level, sign contracts for over 19.000 products from more than 100 international & local suppliers, plan & implement marketing and sales activities. - Identify the main international & local companies producing / importing onto the Romanian market premium products for families with children; - Negotiate the contracts with the suppliers'​ companies; - Develop, implement & monitor the sales and marketing plan for marketed products, based on the company's objectives, market studies, targeted markets, competition monitoring etc.; - Promote the company's products and services towards the existing & potential customers, by participating to specialty fairs, by using targeted media and advertising online & offline, as well as Social Media/ alternative partners marketing channels; - Organize different events for company's targeted audience: workshops for parents, courses for children, cultural activities, seminars etc.; - Develop & lead event strategies and manage the marketing tactics for internal and external events; - Develop creative ways to engage attendees and attract event registrations; - Create, implement and monitor the company's strategies & policies of Customer Care Excellence; - Diversify the products & services offered to families with children 0-14 y.o.; - Identify, negotiate and sign contracts with cultural institutions, public and private, and non-profit organizations with activity targeted on families with children. Show less

    • Managing Partner
      • Sep 2002 - Jan 2013

      Direct Relationship Marketing services offered to companies having products from: FMCG, Healthcare, Pharma, Beauty and Financial areas, as well as Education Institutions. The Company also develops Educational Programmes targeting families with children. Full management of the company, from setting-up the firm on the Romanian market, up to a structure of 200 employees, and a national coverage of 150 activity units. -Initiate, develop and maintain partnerships with Maternity Hospitals throughout Romania: over 150 locations, more than 200 co-workers (chief nurses, pediatricians and family doctors); -Initiate, develop and maintain partnership with Ministry of Health and Family, IOMC (Institute for Mother and Child Protection), as well as non-governmental & charitable institutions targeting families with different kind of health and educational programmes; - Develop, implement & monitor the sales and marketing plan of the company; - Identify the potential Client companies, present the company's services package, negotiate & sign the marketing and sales contracts with new clients; - Grow the market share for client companies, having products in FMCG, Health, Pharma, Beauty, Financial and Education institutions; - Supervise & approve the Advertising content of the company's monthly publication, and approve the content of 10.000 Packs offered monthly to targeted market; - Develop and supervise Social Responsibility campaigns & campaigns sustained by European Union organizations, as well as educational and informational programmes for families with children. Show less

    • Managing Director
      • Dec 1998 - Feb 2002

      A 1.5 Mill. US $, 250 employee business in Romania; member of Felicitas International Group, with affiliate companies in 6 other countries (Germany, Portugal, Hungary, Morocco, Saudi-Arabia, Egypt). Chair monthly Management Team meetings & organize annual sales conferences with the field force, over 250 people. - Develop and present the strategic and annual business plans, as well as overall performance to the Board in Switzerland; - Acting as a high-level sales person and attracting new clients for the company; - Chair monthly Management Team meetings & organize annual sales conferences with the field force, over 250 people throughout Romania; - Administrate a turnover of ~ 1.5 mil. USD; - Develop & monitor the implementation of company's sales and marketing strategies & policies; - Initiate and develop the promotion of company's image, approve the promotional materials, monitor the implementation of media and Advertising activities; - Identify and analyze the market opportunities; - Monitor and control the company’s Quality Management System. Show less

    • Italy
    • Performing Arts
    • 1 - 100 Employee
    • Country Manager
      • Oct 1996 - Dec 1998

      Austrian privately held company, having affiliate companies all over the world, with a wide network of business partners, acting in multilevel marketing and sales field, dealing with international well-known products, based on a unitary business strategy. Organizer of large European conferences (up to 3,000 attendees). Full management of the company, from setting-up the company on the Romanian market (from all points of view: legal, financial, human resources and infrastructure), up to initiate, develop and maintain a good communication flow among the American company having the products, the company offering the training business system and the local & international business partners. - Administrate a turnover of ~500.000 USD; - Communicate and develop the partnership with key local and international business partners; - Organize weekly & monthly presentations for sustaining the marketing plans of company's local and international business partners; - Prepare market reviews and reports for the Corporate Management, report directly to the Board Chief; - Participate to and support the organization of local training seminars, as well as local & European conferences ranging from 250 up to 3,000 attendees. Show less

Education

  • APSAP Training Center
    Expert Accessing European Funds - Certificate
    2021 -
  • APSAP Training Center
    Project Manager Certificate, Project Management
  • APSAP Training Center
    Train the Trainer Certificate, Vocational adult training
  • John Lee Social Media and Business Bootcamp
    Intensive Course, Social Media Tools & Promotion
  • Social Smarts
    Diploma, Social Media
  • Universitatea „Spiru Haret” din București
    Certificate, Entrepreneurship/Entrepreneurial Studies
  • Creative Business Management
    Marketing Online, Diploma from Ministry of Labour and Ministry of Education
  • "Jean Monnet" European Institute in Romania
    European Integration
    2007 - 2008
  • Romanian - American University
    MASTER, MARKETING
    2006 - 2008
  • The Open University, UK, Codecs Business School Romania
    Professional Certificate in Management, The Effective Manager, Financial Management, Clients' Relationship Management
    1998 - 2000
  • University of Bucharest
    Philology
    1992 - 1996

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