Digital Marketing Specialist

• May 2023 - Present

Ads Operations Specialist

• Feb 2022 - Apr 2023

- Provide Business support for publishers and advertisers to identify, collect and solve all the issues/requirements, to satisfy partner & advertiser. - Provide project reports for publishers: cooperation and target status, traffic, settlement, payment and main issues/requirements of publishers and advertisers. - Creating and managing digital campaigns for Advertisers and Optimizing using online tools (Creation & Execution, Analysis, Optimization). - Engage and influence target partners. - Provide smooth experience to ensure Mobile Advertisement to monetize in Huawei mobile phone. - Monetize Huawei own inventory as well as media providers and drive total advertisement revenue growth. - Develop success stories and case studies. Show less

Consultant - Research and Development

• Sep 2020 - Jul 2021

- Thesis on “The influence of culture on social media usage: An applied study of Chinese culture” - Responsible with market research and creating an implementation plan with the purpose of improving the current interface of the mobile app, based on cultural factors - Responsible with desk and field research with regards to the differences and similarities between the social media usage habits of both Dutch and Chinese users - Responsible with the analysis and interpretation of the gathered data with regards to the correlation between specific cultural traits and the social media usage habits - Responsible with creating an implementation plan for the identified solutions of increasing the number of users (of Chinese nationality) and also for improving the retention rate of users (in general) Show less

Consultant - Marketing and Sales

• Jul 2019 - Nov 2019

- Responsible with conducting desk research on augmented reality - Responsible with creating an analysis of the main competitors on the market - Responsible with identifying new (potential) clients - Responsible for creating statistics of current clients and also of potential clients based on their activities - Assisting while contacting the new clients - Responsible for identifying, evaluating and contacting AR artists (members of the SparkAR community)  artists responsible for the creation of filters/lenses for social media platforms such as Facebook, Instagram and Snapchat; additionally, responsible for creating partnership offers for the selected freelancers - Responsible for creating statistics of the current clients based on the information extracted from their social media profiles Show less

Consultant - Research and Development

• Mar 2018 - Jun 2018

- Responsible for research on inaugurating a shop in Japan, both from a financial and legal point of view - Responsible for determining the ideal partners for the expansion in Japan - Responsible for organizing meetings with potential partners - Responsible for creating a financial analysis considering the costs of the expansion in Japan - Assisting at the creation of new promotional campaigns - Assisting while determining the new pricing strategies - Assisting while determining the further development in order to maintain and improve the company’s sustainability goals Show less