Andreea Ivan
Chief Marketing Officer Central Eastern Europe (RO/PL/CZ/SK/HU) at Yves Rocher CEE- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Roumain Native or bilingual proficiency
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Bio
Aimée COMTOIS DIAGNE
Andreea a une vraie vision stratégique et sait embarquer ses équipes dans le développement à l’international, j’ai eu beaucoup de plaisir à travailler au sein de son équipe durant deux ans ! Manager hor s pair !!
Mitroi Diana
I had the opportunity and the pleasure to work with Andreea over the last couple of years, in this beautiful company Yves Rocher. I was Marketing Manager reporting directly to her, as Head of Marketing. Andreea is a perfect professional, exceptionnaly combining intelligence, analytical and organisational skills, managerial competences and team spirit. She is the kind of person who doesn't say no to any challange, who puts enormous passion in every project that she is involved in and moreover, who is capable to transmit the same passion to her teams. As manager, Andreea is a leading model, giving directions and sharing knowledges but in the same time, giving to her teams the opportunity to work independently, to implement new ideas, to came with proposals, to grow. She always thinks and actions as a member of a team and not only separate, as manager. By recognizing and rewarding also team's successes, she helps her team to grow and to evolve. I would recommend Andreea as an excellent marketing professional, as a great manager and the most important of all, an exceptional human being.
Aimée COMTOIS DIAGNE
Andreea a une vraie vision stratégique et sait embarquer ses équipes dans le développement à l’international, j’ai eu beaucoup de plaisir à travailler au sein de son équipe durant deux ans ! Manager hor s pair !!
Mitroi Diana
I had the opportunity and the pleasure to work with Andreea over the last couple of years, in this beautiful company Yves Rocher. I was Marketing Manager reporting directly to her, as Head of Marketing. Andreea is a perfect professional, exceptionnaly combining intelligence, analytical and organisational skills, managerial competences and team spirit. She is the kind of person who doesn't say no to any challange, who puts enormous passion in every project that she is involved in and moreover, who is capable to transmit the same passion to her teams. As manager, Andreea is a leading model, giving directions and sharing knowledges but in the same time, giving to her teams the opportunity to work independently, to implement new ideas, to came with proposals, to grow. She always thinks and actions as a member of a team and not only separate, as manager. By recognizing and rewarding also team's successes, she helps her team to grow and to evolve. I would recommend Andreea as an excellent marketing professional, as a great manager and the most important of all, an exceptional human being.
Aimée COMTOIS DIAGNE
Andreea a une vraie vision stratégique et sait embarquer ses équipes dans le développement à l’international, j’ai eu beaucoup de plaisir à travailler au sein de son équipe durant deux ans ! Manager hor s pair !!
Mitroi Diana
I had the opportunity and the pleasure to work with Andreea over the last couple of years, in this beautiful company Yves Rocher. I was Marketing Manager reporting directly to her, as Head of Marketing. Andreea is a perfect professional, exceptionnaly combining intelligence, analytical and organisational skills, managerial competences and team spirit. She is the kind of person who doesn't say no to any challange, who puts enormous passion in every project that she is involved in and moreover, who is capable to transmit the same passion to her teams. As manager, Andreea is a leading model, giving directions and sharing knowledges but in the same time, giving to her teams the opportunity to work independently, to implement new ideas, to came with proposals, to grow. She always thinks and actions as a member of a team and not only separate, as manager. By recognizing and rewarding also team's successes, she helps her team to grow and to evolve. I would recommend Andreea as an excellent marketing professional, as a great manager and the most important of all, an exceptional human being.
Aimée COMTOIS DIAGNE
Andreea a une vraie vision stratégique et sait embarquer ses équipes dans le développement à l’international, j’ai eu beaucoup de plaisir à travailler au sein de son équipe durant deux ans ! Manager hor s pair !!
Mitroi Diana
I had the opportunity and the pleasure to work with Andreea over the last couple of years, in this beautiful company Yves Rocher. I was Marketing Manager reporting directly to her, as Head of Marketing. Andreea is a perfect professional, exceptionnaly combining intelligence, analytical and organisational skills, managerial competences and team spirit. She is the kind of person who doesn't say no to any challange, who puts enormous passion in every project that she is involved in and moreover, who is capable to transmit the same passion to her teams. As manager, Andreea is a leading model, giving directions and sharing knowledges but in the same time, giving to her teams the opportunity to work independently, to implement new ideas, to came with proposals, to grow. She always thinks and actions as a member of a team and not only separate, as manager. By recognizing and rewarding also team's successes, she helps her team to grow and to evolve. I would recommend Andreea as an excellent marketing professional, as a great manager and the most important of all, an exceptional human being.
Experience
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Yves Rocher CEE
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Czechia
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Personal Care Product Manufacturing
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1 - 100 Employee
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Chief Marketing Officer Central Eastern Europe (RO/PL/CZ/SK/HU)
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Sep 2022 - Present
Passionate for my profession and very admirative about Yves Rocher brand story, I can balance a practical mindset with a creative business acumen to generate business performance and brand consideration. As CMO for CEE countries, my primary responsibility is to support business model transformation towards more digital, more valorization and more brand consideration. Thus, through successful marketing operations, using market research, pricing, product marketing, customer loyalty journey, commercial strategy, brand communication, ret@il international management, advertising and public relations. As a manager, I always make sure to build trust in the workplace. Creating the appropriate contexte where people feel empowered to share their own ideas, needs and concerns it is for me the first must to be able to answer to a contexte which is more and more complex. Show less
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YVES ROCHER ROMANIA
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Romania
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Cosmetics
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1 - 100 Employee
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General Manager
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Jan 2020 - Nov 2022
RETAIL / E-COMMERCE / MARKETPLACE/ CATALOGUE SALES45 points of sales / 180 team members / e-commerce platforms (own website, external marketplaces)- Develop and implement business strategy aiming to maximize profits, improve expert positioning of the brand in Romania, increase people engagement- 360° Operational management of the subsidiary- Budgeting and forecasting together with board of directors- Continuous track of company performance: internal KPIs, market permanent monitoring - Establish a positive working environment as to drive consistent high level performance across the whole company. - Pilot brand repositioning as care expert reference on the market: media communication plan, choice of product assortment, commercial policy, pricing positioning, sales training and animation strategies- Ensure continuous performance despite cumulative crisis context: lockdown during pandemic 2020, post pandemic additional restrictions 2021, strong inflationist context and war 2022KEY ACHIEVEMENTS: - Improved subsidiary overall operational profitability by +55% - Improved gross margin and commercial expenses by 6pts - Increased brand expertise on care families: +2 pts in TO mix- Boosted digital transformation of the model: passed from 4% ecommerce weight in 2019 to 26% in 2020 and 16% in 2021, +400% over 2 years - Diversified online business via different marketplace and apps platforms- CRM transformation towards digital: cash system and customer contact plan transformation as to aim reduction of paper to zero (work in progress)- People engagement continuous improvement from 65% to 79% actuals Show less
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Head of Marketing
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Sep 2017 - Jan 2020
As Head of Marketing at Yves Rocher Romania, my mission consists of orchestrating the local deployment of brand, communication and channel marketing actions to ensure best efficient business impact, respecting both performance and quality KPIs. During my day to day work, I am focused on results delivery and media optimization. Being a supporter of “test & learn” culture, with my teams we are continuously looking to identify new ways through which marketing can bring added value for business and for brand. Show less
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Yves Rocher
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France
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Retail
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700 & Above Employee
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Merchandising Responsible for Eastern countries hub
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Jan 2015 - Sep 2017
- Responsible of visual merchandising strategy in shops to support both business kpi's and customers needs- Deciding on product assortment strategy - Defining guidelines for customer path in shop - Developing specific tools dedicated to support field teams with implementing correctly all merchandising guidelines.- Managing plannings and budgets - Actively contributed in spreading merchandising culture in the company - Management of a direct team of 3 people
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Direct Marketing Responsible
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Apr 2012 - Dec 2014
Managing direct marketing promotional campaigns for distance selling, Eastern Europe hub- Promotional campaign building and execution: monthly thematic choice, gifts strategy, creatif briefs, campaign content- CRM: clients behavior analysis and personalized offers proposal- Coordinating all services involved in delivering the full campaign (creatif agencies, printers, statistics, logistics, translators...)- Responsible of campaign results and quality at all stages of développement Show less
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Education
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2019 - 2020
HEC Paris
Executive Management Programme -
2019 - 2020
L'Effet A
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2019 - 2020
All to Know - Coaching school
Coach certification delivered by The Ministry of Labor the Ministry of Education and Research, Physical Education Teaching and Coaching -
2010 - 2012
IAE Orléans
Maîtrise Droit, Economie et Gestion, Management and Product Marketing -
2009 - 2010
IAE Orléans
L3 Sciences de Gestion, Business/Managerial Economics -
2007 - 2010
Academia de Studii Economice din București
Licence Administration des Affaires, Business/Managerial Economics
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