Andrea Williams
Patient Recruitment Campaigns Manager at Care Access- Claim this Profile
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Bio
Credentials
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Learning HubSpot
LinkedInFeb, 2023- Sep, 2024 -
Project Management Foundations: Requirements
LinkedInFeb, 2023- Sep, 2024 -
Creating Your Personal Brand
LinkedInJun, 2021- Sep, 2024 -
LinkedIn Profiles for Social Business Success
LinkedInJun, 2021- Sep, 2024 -
Marketing Your Side Hustle
LinkedInJun, 2021- Sep, 2024 -
Writing Emails People Want to Read
LinkedInJun, 2021- Sep, 2024 -
Content Marketing: Newsletters
LinkedInFeb, 2020- Sep, 2024 -
Content Marketing: Social Media
LinkedInFeb, 2020- Sep, 2024 -
Creating Your Strategic Marketing Plan
LinkedInFeb, 2020- Sep, 2024 -
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)
LinkedInFeb, 2020- Sep, 2024 -
Email Marketing: Drip Campaigns
LinkedInFeb, 2020- Sep, 2024 -
Lead Generation: Social Media
LinkedInFeb, 2020- Sep, 2024 -
Social Selling Foundations: Using Content to Drive Engagement
LinkedInFeb, 2020- Sep, 2024 -
StoryTraining: Selecting and Shaping Stories That Connect (getAbstract Summary)
LinkedInFeb, 2020- Sep, 2024
Experience
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Care Access
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United States
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Research Services
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400 - 500 Employee
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Patient Recruitment Campaigns Manager
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Mar 2022 - Present
* Create comprehensive recruitment plans to maximize outcomes for 80 sites across the United States and Canada * Implement campaign tactics according to enrollment timelines, plans, and effectiveness for approximately 75 studies at a time * Analyze recruitment metrics, identify challenges, and apply revised strategies to maximize ROI * Present reporting to senior-level management with the purpose of improving strategies and results * Utilize Airtable to reconcile all recruitment… Show more * Create comprehensive recruitment plans to maximize outcomes for 80 sites across the United States and Canada * Implement campaign tactics according to enrollment timelines, plans, and effectiveness for approximately 75 studies at a time * Analyze recruitment metrics, identify challenges, and apply revised strategies to maximize ROI * Present reporting to senior-level management with the purpose of improving strategies and results * Utilize Airtable to reconcile all recruitment activities * Use CTMS to track referrals and build databases for identifying patients for enrollment * Identify opportunities to collaborate with sites, study project managers, and leadership team to strategize new ideas * Work with Budgets & Contracts to negotiate Sponsor recruitment budgets; succeeded in obtaining a $123K surplus in 6 months * Manage and grow media vendor partnerships * Team up with the Content & Design team to write ad copy for patient recruitment materials * Assist with company-wide initiatives with our online presence * Provide marketing and recruitment feedback on RFPs for Business Development * Create SOPs for new processes and training Show less * Create comprehensive recruitment plans to maximize outcomes for 80 sites across the United States and Canada * Implement campaign tactics according to enrollment timelines, plans, and effectiveness for approximately 75 studies at a time * Analyze recruitment metrics, identify challenges, and apply revised strategies to maximize ROI * Present reporting to senior-level management with the purpose of improving strategies and results * Utilize Airtable to reconcile all recruitment… Show more * Create comprehensive recruitment plans to maximize outcomes for 80 sites across the United States and Canada * Implement campaign tactics according to enrollment timelines, plans, and effectiveness for approximately 75 studies at a time * Analyze recruitment metrics, identify challenges, and apply revised strategies to maximize ROI * Present reporting to senior-level management with the purpose of improving strategies and results * Utilize Airtable to reconcile all recruitment activities * Use CTMS to track referrals and build databases for identifying patients for enrollment * Identify opportunities to collaborate with sites, study project managers, and leadership team to strategize new ideas * Work with Budgets & Contracts to negotiate Sponsor recruitment budgets; succeeded in obtaining a $123K surplus in 6 months * Manage and grow media vendor partnerships * Team up with the Content & Design team to write ad copy for patient recruitment materials * Assist with company-wide initiatives with our online presence * Provide marketing and recruitment feedback on RFPs for Business Development * Create SOPs for new processes and training Show less
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Self Employed
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Real Estate
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1 - 100 Employee
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Freelance Entrepreneur (Remote)
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May 2021 - Present
* Maintain social media presence to increase business prospects * Etsy Shop (www.etsy.com/shop/SecondGlanceTwo); May 2021 - current * Clinical Research Marketing; May 2021 - March 2022 o Develop advertising packages and marketing campaigns for clinical research trials o Perform professional, high-level review of Patient Recruitment at the site level o Build a library of generic recruitment material to be used at any location o Develop marketing… Show more * Maintain social media presence to increase business prospects * Etsy Shop (www.etsy.com/shop/SecondGlanceTwo); May 2021 - current * Clinical Research Marketing; May 2021 - March 2022 o Develop advertising packages and marketing campaigns for clinical research trials o Perform professional, high-level review of Patient Recruitment at the site level o Build a library of generic recruitment material to be used at any location o Develop marketing plan templates to be utilized by CROs, sponsors, and physicians * Video Slideshows/Presentations; May 2021 - March 2022 o Create video slideshows for any type of event (business meeting, wedding, funeral, how-to, etc.) * Proofreading & Editing (includes grammatical review); May 2021 - March 2022 o Advertising materials, websites, and blogs o Resumes and cover letters o Essays and school reports Show less * Maintain social media presence to increase business prospects * Etsy Shop (www.etsy.com/shop/SecondGlanceTwo); May 2021 - current * Clinical Research Marketing; May 2021 - March 2022 o Develop advertising packages and marketing campaigns for clinical research trials o Perform professional, high-level review of Patient Recruitment at the site level o Build a library of generic recruitment material to be used at any location o Develop marketing… Show more * Maintain social media presence to increase business prospects * Etsy Shop (www.etsy.com/shop/SecondGlanceTwo); May 2021 - current * Clinical Research Marketing; May 2021 - March 2022 o Develop advertising packages and marketing campaigns for clinical research trials o Perform professional, high-level review of Patient Recruitment at the site level o Build a library of generic recruitment material to be used at any location o Develop marketing plan templates to be utilized by CROs, sponsors, and physicians * Video Slideshows/Presentations; May 2021 - March 2022 o Create video slideshows for any type of event (business meeting, wedding, funeral, how-to, etc.) * Proofreading & Editing (includes grammatical review); May 2021 - March 2022 o Advertising materials, websites, and blogs o Resumes and cover letters o Essays and school reports Show less
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ICON plc
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Ireland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Patient Engagement Strategist (Remote)
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Dec 2014 - Apr 2021
* Managed marketing, recruitment, and advertising for multiple clinical research sites, collaborating with colleagues and sites to enhance performance initiatives; an average of 80 studies enrolling at a time * Led monthly strategy meetings with sites encouraging “out-of-the-box thinking” when challenges arose * Maximized social media outreach to recruit patients; added/improved clinical content on partner websites * Oversight of central marketing campaigns to establish consistent… Show more * Managed marketing, recruitment, and advertising for multiple clinical research sites, collaborating with colleagues and sites to enhance performance initiatives; an average of 80 studies enrolling at a time * Led monthly strategy meetings with sites encouraging “out-of-the-box thinking” when challenges arose * Maximized social media outreach to recruit patients; added/improved clinical content on partner websites * Oversight of central marketing campaigns to establish consistent messaging, thorough campaign strategy within budget allotments, and effective management of new leads * Team point of contact for Client Services, Operations, Project Management, and Finance & Contracts to ensure optimized performance * Exceeded goals for cost per randomized patient, obtained recruitment labor funds and additional advertising funds within a framework of $1M+ annual advertising budget * Increased referral source tracking from 11% to 95% in 6 months; maintained 94% or higher * As team mentor, oversaw other strategists, graphic designer, patient engagement administrative staff * Implemented strategy and management of email campaigns, growing email database by 30% * Created Core Operating Guidelines for marketing initiatives
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Marketing Specialist
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Nov 2013 - Dec 2014
* Managed marketing and advertising for six clinical research sites * Obtained pre-approval of recruitment proposals and advertising campaigns/materials from Sponsors/CROs * Copywriter and graphic designer for all recruitment materials * Set monthly activity goals and consistently monitored progress * Led recruitment planning meetings with each site manager * Served as company mentor to new hires
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Recruitment Coordinator
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Jan 2008 - Oct 2013
* Developed recruitment plans for all enrolling studies, working with coordinators and Principal Investigators to maximize results; planned strategies to handle recruitment challenges * Created and placed advertisements for each enrolling study and processed all invoices * Provided advertising proposals to Sponsors/CROs and requested additional funds as needed * Copywriter and graphic designer using Adobe Indesign * Completed feasibilities, study assessments, and Confidentiality… Show more * Developed recruitment plans for all enrolling studies, working with coordinators and Principal Investigators to maximize results; planned strategies to handle recruitment challenges * Created and placed advertisements for each enrolling study and processed all invoices * Provided advertising proposals to Sponsors/CROs and requested additional funds as needed * Copywriter and graphic designer using Adobe Indesign * Completed feasibilities, study assessments, and Confidentiality Disclosure Agreements for Business Development and maintenance of Investigator Registries with Sponsors/CROs
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Clinical Research Administrative Assistant
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Sep 2006 - Jan 2008
* Accomplished the closeout procedures of 80+ studies in one year.
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Education
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1986 - 1990
Johnson and Wales University
Bachelor of Science (BS), Hospitality Administration/Management -
1983 - 1986
Cranston High School East
High School Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
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