Experience

The ADS Agency

• Advertising Services

• Senior Brand Strategist

  • Oct 2016 - Present

  Helping to shape the way brands move through this world. Helping to shape the way brands move through this world.



Howden

• United Kingdom
• Insurance
• 1 - 100 Employee

• M&A Marketing, Branding & Communications Workstream Lead

  • Jul 2017 - Jun 2018

  A 12 month €195 million global acquisition project with responsibilities to lead the marketing, branding and communication workstreams. Locations: Italy, Germany, Denmark, North America, China and South Africa. A 12 month €195 million global acquisition project with responsibilities to lead the marketing, branding and communication workstreams. Locations: Italy, Germany, Denmark, North America, China and South Africa.



MillerClapperton

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Oct 2015 - Aug 2016

  Managed the marketing, branding (including corporate rebranding and recruitment brand), PR, website, social media, award applications, internal communications and events. •Company landed largest 2 projects in history during my tenure there, largely attributed to new brand performance. •Conducted a brand assessment consisting of internal and external interviews of employees, customers, etc. •Performed a competitive analysis of competitors’ market positions, voice, etc. •Created an engaging social media presence that was widely acknowledged throughout the industry. Show less

• Senior Brand Specialist

  • Oct 2014 - Sep 2015

  A 12 month international secondment (i.e. assignment) based in Renfrew. Responsibilities: serve as a member of the Group Marketing Team; build the Howden brand both internally and externally; support the development, management and implementation of the brand strategy, standards and planning; help the Business Units ensure that the communications adhere to visual guidelines; work with marketing teams and Brand Ambassadors to develop and implement branding and marketing tools to engage associates in the brand and encourage delivery of the Brand Promise. Show less

• Integration Team Project Manager

  • Sep 2013 - Sep 2014

  One year project to help integrate three newly acquired businesses: TLT-Babcock, Leitner Fabrication and Alphair (former competitors)Served on the Global Integration Communications TeamProject managed a team of over 20 workstream leadersTracked acquisition activities, ensured team members stayed on taskWorked with global teams in Scotland to coordinate various integration effortsPlanned and coordinated team meeting/workshop logisticsPlanned, implemented and managed internal communications and change management strategiesOrganized and conducted an Integration Survey (Change Readiness Assessment) including corresponding communications, data analysis, determining an action plan and conveying results to all affected associates Show less

• Marketing Communications Specialist

  • Aug 2013 - Sep 2013

  Created and implemented marketing communications strategies for North America operations with a heavy concentration on the Aftermarket DivisionLeant marketing expertise to the Global Mining Policy Deployment teamPlanned and managed corporate trade show participation Handled promotional items ordering and trade show booth designCreate and oversee all marketing campaigns – digital, print, mini-site landing pages, interactive PowerPoint presentations, collateral, publications, signage, etc.Trained in "Voice of the Customer" (specialized marketing research techniques) Show less



United Way Worldwide

• United Way of Greenville County | Campaign Manager

  • Jun 2012 - Aug 2013

  Provide leadership to plan and implement the Leadership Giving program, maximize Palmetto Society growth (donors who give $1000 or more annually), and retention of donors. Keep donors informed and engaged. Coordinate all aspects of Palmetto Society affinity group activities - including Young Philanthropists (YPs), YP20s and African-American Leadership Greenville (AALG) donors (event planning, marketing, social media, etc.). Communicate regularly with committee chairs and members on objectives, strategies and timelines. Establish, implement and monitor annual strategies, work/solicitation plans and timelines. Maintain statistical reporting. Support and initiate the production of related marketing materials. Solicitation plan management. Show less



B2B Media

• United States
• Advertising Services
• 1 - 100 Employee

• National Account Executive

  • Nov 2010 - Jun 2012

  Account management: working with clients locally and nationally to sell marketing/mobile media solutions and provide client services Account management: working with clients locally and nationally to sell marketing/mobile media solutions and provide client services



HRC Medical

• Wellness and Fitness Services
• 1 - 100 Employee

• Medical Sales Consultant

  • Mar 2009 - Aug 2010

  Informed potential patients on the product - bioidentical hormone replacement therapy. Managed social media. Garnered highest company sales for our office. Informed potential patients on the product - bioidentical hormone replacement therapy. Managed social media. Garnered highest company sales for our office.



Zimmerman

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Regional Account Supervisor

  • Feb 2007 - Feb 2009

  As Regional Account Executive, I served as an in-house marketing manager for my client, Lennar - one of the top 3 homebuilders in the nation. Lennar-Greenville was one of the top 10 homebuilders in the Upstate. I coordinated their advertising, promotions, special events (public, Realtor, etc.), implemented national campaigns locally, etc. I was here for Lennar's branding changeover back in '07 and executed that changeover locally here in Lennar-Greenville. Our Division covered Anderson, Pickens, Spartanburg and Greenville Counties - the major players of the Upstate. Show less



Lennar

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Oct 2006 - Feb 2007

  Campaign creation/management, marketing strategy, event planning, event execution, MLS management, website management, social media management (Facebook, Twitter), advertising, sales team contests, Realtor events, model home design, floorplan review, HBA Sales & Marketing Council, Greater Greenville Association of Realtors

• Marketing Coordinator

  • May 2006 - Oct 2006

  Marketing collateral creation (brochures, sales sheets, flyers, etc.), customer management software implementation, media buys (TV/radio, print, digital)



Ryland Homes

• United States

• Sales Consultant

  • 2005 - 2006

  New home sales New home sales



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • 2003 - 2005

  Assisted professors in the Management Department at Clemson University's College of Business and Behavioral Sciences. Data management, research assistance, creative assistance (logo development for non-profits) Assisted professors in the Management Department at Clemson University's College of Business and Behavioral Sciences. Data management, research assistance, creative assistance (logo development for non-profits)