Andrea Stefania Blanco

Global Content & Community Manager at Woonkly
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Portugués Full professional proficiency

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Kiki Pertiñez Heidenreich

Andrea es una profesional orientada al logro de los objetivos. de pensamiento profundo y energía creativa, combinados en un solo talento. cuenta con una capacidad de análisis que le permite anticiparse a eventos que son clave para la compañía. además, Andrea es una verdadera teambuilder y cuenta con madera de líder. asignarle metas , es sinónimo de que serán cumplidas con creces.

Morella Núñez de Cáceres

Andrea is one of the most collaborative team member you can find. Always willing to help, great researcher, versatile, and with a special ability in Math, she was a pillar in our Social Media team. If you are a looking for someone knowledgeable, with good attitude, Andrea is definitely your perfect match.

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Credentials

  • Curso básico de Marketing Digital
    Google Actívate
    Apr, 2018
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Dec, 2017
    - Nov, 2024

Experience

  • Woonkly
    • Estonia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Global Content & Community Manager
      • Jan 2021 - Present

      Content & Community Manager. Member of the marketing team, responsible for managing communities and content in the company's communication platforms. Content & Community Manager. Member of the marketing team, responsible for managing communities and content in the company's communication platforms.

  • MASSART FOOD SL
    • Spain
    • Restaurants
    • Area Marketing Manager
      • Sep 2018 - Nov 2019

      Funciones principales: - Conceptualizar y ejecutar campañas multicanal dirigidas a clientes potenciales y clientes, garantizando la alineación de las comunicaciones en todos los canales. - Trabajar en equipo con diseñadores, desarrollar briefings y guiar al equipo creativo para cumplir con los objetivos de las comunicaciones publicitarias, públicas e internas, incluidas piezas impresas, digitales y audiovisuales. - Desarrollar contenidos para clientes en diferentes puntos de contacto (RRSS, web, mailing, impresos, merchandising, locales, etc.), establecer pautas de presupuesto y participar en eventos. - Conceptualizar y ejecutar formaciones de endomarketing, dirigidas convertir en prescriptores de la marca a los miembros del equipo de sala y cocina. - Reunir información de los clientes y del mercado para optimizar la estrategia de marketing, aumentar las conversiones de clientes, generar nuevos leads y fidelizar a los clientes existentes. - Seguimiento KPIs para el análisis de la efectividad e impacto de las iniciativas de marketing actuales, y optimización en consecuencia. - Presentar ideas y resultados finales a equipos internos y externos, y mantener una comunicación fluida con los líderes de la empresa sobre programas de marketing, estrategias y presupuestos. - Generar y gestionar alianzas con nuevos stakeholders, orientadas al cumplimiento de los objetivos de la empresa y a la creación de nuevas oportunidades de negocios B2B (eventos, apps, etc.) - Gestionar la relación con los clientes en los puntos de contacto físicos y digitales de la marca. Show less

  • Virtually Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Strategist / Community Manager
      • Nov 2016 - Jan 2018

      - Create, schedule and publish content for social media channels, blogs, campaigns, web pages and landing pages of various brands in English and Spanish. - Contribute to the creation of social media strategies for different brands, located in the United States and the Caribbean. - Monitor different social media channels through monitoring and social listening tools to keep the brand connected to the main topics in their community. - Suggest, produce, implement, publish and follow up organic or paid actions to 1) increase followers and engagement in social media channels, 2) increase traffic from social to website and 3) support subscriptions’ enrollment for email campaigns. - Provide new trends in content, tools, measurement, and analysis of social media channels and communities. - Measure, report and analyze the results of different social media channels and generate proposals for their growth. Show less

  • Universidad Central de Venezuela
    • Venezuela
    • Higher Education
    • 700 & Above Employee
    • Journalism Lecturer
      • Dec 2014 - May 2016

      As a lecturer in the Journalism Department of the School of Social Communication - Universidad Central de Venezuela, I taught theoretical and practical subjects, such as Journalism I and Theory of Journalistic Information to groups of up to thirty students. As a lecturer in the Journalism Department of the School of Social Communication - Universidad Central de Venezuela, I taught theoretical and practical subjects, such as Journalism I and Theory of Journalistic Information to groups of up to thirty students.

  • Escuela Nacional de Administración y Hacienda Pública
    • Caracas
    • Communication Analyst
      • Mar 2013 - Aug 2015

      As part of the Communication team at the Escuela Nacional de Administración y Hacienda Pública, I contributed to the creation of the internal and external communication platforms of the organization. I dedicated myself to the coordination, production, and edition of content for print, digital and social media platforms. As part of the Communication team at the Escuela Nacional de Administración y Hacienda Pública, I contributed to the creation of the internal and external communication platforms of the organization. I dedicated myself to the coordination, production, and edition of content for print, digital and social media platforms.

  • Grupo Últimas Noticias
    • Entertainment Providers
    • 100 - 200 Employee
    • Economics Journalist
      • Jan 2012 - 2013

      At the economics section of Grupo Últimas Noticias, I wrote news, interviews, and reports for the newspapers El Mundo Economía y Negocios, Últimas Noticias and for specialized supplements in personal finance, tourism, and lifestyle. At the economics section of Grupo Últimas Noticias, I wrote news, interviews, and reports for the newspapers El Mundo Economía y Negocios, Últimas Noticias and for specialized supplements in personal finance, tourism, and lifestyle.

Education

  • Universidad Antonio de Nebrija
    Máster en Marketing y Publicidad Digital
    2018 - 2019
  • Universidad Central de Venezuela
    Maestrante en Gestión y Políticas Culturales, Responsabilidad Social, Gestión de Organizaciones Culturales, Economía de la Cultura
    2014 - 2016
  • Universidad Central de Venezuela
    Licenciada en Comunicación Social, Periodismo
    2008 - 2013
  • Universidad Central de Venezuela
    Comunicadora Social, Comunicación, periodismo y actividades afines
    2009 - 2013

Community

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