Andreas Sobing

Head of Marketing Strategy at alerno GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Bremen Area, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Elementary proficiency

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Credentials

  • Section4 Certified Product Strategist
    Section4
    May, 2021
    - Nov, 2024
  • Section4 Certified Platform Strategist
    Section4
    Apr, 2021
    - Nov, 2024
  • Prof G Certified Brand Strategist
    Section4
    Oct, 2020
    - Nov, 2024
  • Management Training LEAN Leadership
    soLEAN GmbH
    Jul, 2020
    - Nov, 2024
  • Prof G Certified Strategist
    Section4
    Jul, 2020
    - Nov, 2024
  • Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization
    Coursera
    Dec, 2018
    - Nov, 2024
  • Neural Networks and Deep Learning
    Coursera
    Nov, 2018
    - Nov, 2024
  • Structuring Machine Learning Projects
    Coursera
    Nov, 2018
    - Nov, 2024

Experience

  • alerno GmbH
    • Germany
    • Education Administration Programs
    • 1 - 100 Employee
    • Head of Marketing Strategy
      • Mar 2021 - Present

      TBD TBD

  • Brille24 GmbH
    • Germany
    • Internet
    • 1 - 100 Employee
    • Head Of Marketing
      • Jun 2019 - Feb 2021

      Leading the 13-member marketing team and, on an interim basis, customer service. Designing marketing strategies (campaigns, channels), creating new structures for networking, coaching team members, planning budgets and compiling reports. Introduction of a new recommendation engine from Selligent and the project management tool Monday.

    • Head of CRM Teamlead E-Mail Marketing & Social Media
      • Jan 2018 - May 2019

      Automation of new trigger mails, setting up and connecting the channels SMS, messenger including chatbots and print mailings in the Selligent CRM system. Creation of new customer segments according to purchasing habits and demographic data.

    • Head of CRM
      • Sep 2011 - Dec 2017

      Setting up automated customer-based mails, optimising the customer journey, identifying the customer touchpoints and setting up the loyalty programme. Winner of two e-mail marketing awards for the category data-driven marketing.

    • Head of Marketing and Sales
      • Aug 2009 - Aug 2011

      Google Adwords Marketing, search engine optimisation on page, marketing strategies and campaigns, project management, social media, PR, affiliate management, editorial content on the website (CMS)

    • Manager E-Commerce-Marketing
      • Sep 2008 - Jul 2009

      Marketing strategies and campaigns especially for the target group students, maintenance of the shop content, optimisation of the customer journey, viral marketing.

  • gkk dialog
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Call Center Agent BMW
      • Aug 2007 - Feb 2008

      Inbound calls for customers of the BMW brand. The aim was to advise customers, send out information material, arrange test drives and appointments for BMW Welt. Inbound calls for customers of the BMW brand. The aim was to advise customers, send out information material, arrange test drives and appointments for BMW Welt.

  • Relounge
    • CEO
      • Sep 2004 - Jul 2007

      Ebay Powerseller for sneakers of the brands Adidas, Puma, Nike and K-Swiss-sales of branded goods via the Internet- Analysis of market data (markets and trends)-Internet-based marketing research-Cooperation in the creation of profiles of international trade partners-support in questions of strategic development and optimisation of assortmentsOwner of a clothing shop in Achim near Bremen. Sale of trendy clothing, young fashion, shoes and accessories on 150 m².

  • hkk Krankenkasse
    • Germany
    • Insurance
    • 100 - 200 Employee
    • Sozialversicherungsfachangestellter (SoFa)
      • Aug 2000 - Jul 2003

      Together with more than 1,100 colleagues, hkk in Bremen as well as 22 other branch offices ensure the health and satisfaction of more than 700,000 insured persons. Entrepreneurial common sense, future-oriented, efficient action and an excellent price-performance ratio are the basis for success.Trainee social insurance clerk at Handelskrankenkasse (hkk)Clarify insurance relationships and benefit claims,calculate membership fees Together with more than 1,100 colleagues, hkk in Bremen as well as 22 other branch offices ensure the health and satisfaction of more than 700,000 insured persons. Entrepreneurial common sense, future-oriented, efficient action and an excellent price-performance ratio are the basis for success.Trainee social insurance clerk at Handelskrankenkasse (hkk)Clarify insurance relationships and benefit claims,calculate membership fees

Education

  • VWA-Hochschule für berufsbegleitendes Studium
    Diplom Betriebswirt (VWA), Betriebswirtschaft
    2004 - 2008
  • BBS1 Delmenhorst Handelslehranstalten
    Fachhochschulreife, 2.9
    2003 - 2004

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