Experience

Mediaplus Group

• Germany
• Advertising Services
• 400 - 500 Employee

• General Manager

  • 2018 - Present

  Reports to the Executive Board, member of the Holding Management Team, budget responsibility, managing 10 employees Responsible for the harmonization of the media IT systems and digitalization of the business processes of media agencies within the Serviceplan Group. Establishment and recruitment of a central Competence & Service Center Introduction of agile methods (Scrum) and software solutions (Atlassian/Jira) in internal project and service management Project planning and implementation of a Media ERP Software for 800 employees at 8 locations Responsible for project development and implementation. Optimization and standardization of IT landscape, processes, media software. Management of project, specification, awarding, implementation, testing, training and support Initialization and execution of the as-is analysis for the recording and documentation of all systems, software, and as-is processes Derivation of recommendations for action to optimize the operating business Show less



Plan.Net Group

• Germany
• Advertising Services
• 200 - 300 Employee

• General Manager Business Transformation, Plan.net Business Intelligence GmbH & Co. KG

  • 2016 - 2018

  Reports to the management, member of the management team, managing 2 employees.Responsible for process digitization of media agencies.Implementation of a campaign management software for 11 agencies with 250 employees at 4 locationsSelection, contract negotiation and management of service providers in the field of software development

• Director E-Business Strategy, Plan.net Media Erste Mediaagentur GmbH & Co. KG

  • 2013 - 2016

  Reports directly to the Managing Director, media budget responsibility, managing 12 employeesOn the agency side, overall responsibility for MediaMarkt's digital communications (national/regional) and eCommerce activities.Development and implementation of the integrated digital communication strategyManaging the digital advertising budget in the online media/video, performance marketing and social media channelsDoubling the client's online sales while increasing efficiency by introducing an overarching KPI control system in multi-channel tracking Show less



Deutsche Telekom

• Germany
• Telecommunications
• 700 & Above Employee

• Head of Online Marketing, Vice President, Revvl Internet Sercives GmbH

  • 2011 - 2013

  Head of Online Marketing, Vice PresidentReports directly to the management and top decision makers, 5 million EUR sales responsibility, 3 million EUR budget responsibility, managing 5 employeesLead online and offline marketing and communications activities for the launch of a software-based B2B/B2C SaaS communications platformSuccessfully built and managed a team of marketing experts within 3 months despite the difficult labor market situation Conceptualize and manage all performance-oriented online and offline marketing activities, including website, advertising media and ads, SEO, SEA, social media, email, mobile, and video advertisingEnsure agile development (Scrum) in daily interaction with a team of product/marketing managers and software developers as well as regular visits to the development partner in Mountainview, California, USA Show less

• Senior Manager Online Marketing, Mobile Products

  • 2010 - 2011

  Define Marketing and Communication Strategy for an innovative cloud communication platform within the framework of an lighthouse project initiated by the board of DTAG- Drive planning and execution of the spin-out phase of Revvl- Identify, select and steer creative and flexible agencies in order to improve efficiency while establishing new business- Analyze global target markets including size of markets, competitive intelligence and market shares verifying customer demand- Select strategic focus markets based in various indicators Show less

• Senior Project Manager Web Analytics, Online Marketing

  • 2009 - 2010

  Establish an overarching SaaS solution for measuring and optimizing Online Marketing KPI. Paving the general conditions for conversion and revenue optimization at a variety of content portals, online shops and eCommerce platforms.- Identify relevant and specific KPI deducing a comprehensive requirements document - Select the best-in-class supplier for actual and future requirements- Sucessfully manage the internal stage-gate processes with business unit leaders, procurement, legal affairs and finance - Negotiate and complete the supplier contract considering the given budget and timeline- Plan and head the implementation with due regard to existing roadmap and release cycles- Actively involve affected teams, decision maker and departments in order to overcome resistance- Design and organize internal trainings and events Show less

• Product Manager Search Engine Optimization, Online Marketing

  • 2007 - 2009

  Head and coordinate overarching projects and activities in order to lay the foundation of Search Engine Optimization (SEO) within the T-Online network and the entire company- Significantly improve both the number of external visits and revenues as well as usability- Optimize information architecture, content and technical framework in the course or 2009's t-online relaunch- Having SEO top of mind from product idea to the market introduction builds the foundation for a huge amount of new users visiting an newly introduced weather forecast portal form external traffic sources- Design, market intrdocution and product lifecycle management of automated topic sites- Develop new revenue streams with contextual commercialization of topic sites Show less

• Intern

  • 2006 - 2007

  Diploma Thesis: Web-Controlling & Trend Anaytics within the field of Search Engine Marketing



University of Applied Science Darmstadt

• Guest lecturer Department of Information Science within the School of Media

  • 2008 - 2010

  - Compulsory course Marketing, Online marketing and Web Intelligence - Introductory course and project Search Engine Optimization and Affiliate Marketing - Compulsory course Marketing, Online marketing and Web Intelligence - Introductory course and project Search Engine Optimization and Affiliate Marketing



Lufthansa Systems

• Germany
• Information Technology & Services
• 700 & Above Employee

• Intern

  • 2005 - 2006

  Develop Online Applications (HTML, PHP) for the global Network Operating Center Develop Online Applications (HTML, PHP) for the global Network Operating Center



Teleteam GmbH

• Frankfurt am Main und Umgebung, Deutschland

• Assistant to the CEO

  • 2002 - 2005

  Responsible for EDP, IT and data recording, heading a variety of projects in the field of sales support, B2B marketing, direct response marketing and database marketing - Acquire and support A customers during strategic new business development of channels ITC, construction / building and life science / health care channels - Run and maintain the existing database system, developing new interfaces according to existing requirements - Provide, process and exchange customer's data and reporting - Define and develop programming interfaces in order to simplify processes and exchange of data with customer's CRM and database systems - Introduce Employee Self Service for project planning/reporting and time recording Show less