Experience

Hessisches Ministerium des Innern und für Sport

• Germany
• Government Administration
• 1 - 100 Employee

• Head Of Division

  • Jan 2021 - Present



HORXBRANDCONSULT

• Managing Director

  • Jun 2002 - Present

  Management consulting for brand management and strategic communication.Activities:• Advising companies on issues of brand management, the implementation of integrated communication (on- offline), as well as pr strategies and staff management. Management consulting for brand management and strategic communication.Activities:• Advising companies on issues of brand management, the implementation of integrated communication (on- offline), as well as pr strategies and staff management.



PINK CARROTS Communications GmbH

• Chief Operating Officer

  • Mar 2013 - Jul 2020

  The PINK CARROTS GROUP comprises two agencies: PINK CARROTS HEALTH moves people and brands in the healthcare sector and PINK CARROTS moves people and brands in the B2B sector The PINK CARROTS GROUP comprises two agencies: PINK CARROTS HEALTH moves people and brands in the healthcare sector and PINK CARROTS moves people and brands in the B2B sector



Caravaning Industrie Verband e.V.

• Director Marketing & PR

  • Nov 2011 - Aug 2012

  Representing the interests of manufacturing industrial companies in the caravanning industry.Activities:• Responsibility of the entire marketing and pr strategy with a budget of EUR 3 million. Representing the interests of manufacturing industrial companies in the caravanning industry.Activities:• Responsibility of the entire marketing and pr strategy with a budget of EUR 3 million.



Cocomore AG

• Germany
• Advertising Services
• 100 - 200 Employee

• Director Marketing & Sales

  • Mar 2009 - Dec 2010

  Developing a brand, pr an new business strategy for the multimedia agency and its subsidiaries.Activities:• Extensive marketing and public relations for positioning the brand and its agency projects / issues in media• Responsible for the social media activities of the agency• Development and implementation of brand PR strategies for clients Procter & Gamble and NestleExtract from the Customer List:• Procter & Gamble, Nestlé, Roche Developing a brand, pr an new business strategy for the multimedia agency and its subsidiaries.Activities:• Extensive marketing and public relations for positioning the brand and its agency projects / issues in media• Responsible for the social media activities of the agency• Development and implementation of brand PR strategies for clients Procter & Gamble and NestleExtract from the Customer List:• Procter & Gamble, Nestlé, Roche



Wächter & Wächter Worldwide Partners (WWP)

• Managing Director

  • Oct 2004 - Feb 2009

  Overall management for two subsidiaries: Dialog & Interactive and Identity & DesignActivities:• Positioning and development of the business units Dialog & Interactive and Identity & Design • Consulting companies on brand management, communication, dialogue and the implementation of integrated communications and e-business strategies• Member of the International Interactive Forum by WWP• Personal responsibility: 15 peopleExtract from the Customer List:• Sanacorp, Bayer, Sandoz, Audi, Wirtgen Group, ERV



OgilvyInteractive

• Managing Director

  • May 1999 - Jun 2002

  Overall management. Responsible for business operations: sales of approx. EUR 12 million Activities:• Marketing and public relations for positioning the agency and its projects / issues in the media• Strategic Management Consultant in Internet strategy, branding and integrated marketing mix• Member of the board of Ogilvy Europe and the Concept! AG• Personal responsibility: 140 peopleExtract from the Customer List:• IBM (Germany + Europe), American Express (Germany + Europe), Siemens mobile business, Bertelsmann, Telekom, Kaufhof, Deutsche Bank, VR-Networld, BVI, Velux, Deutsche Bundesbank, Woolworth, British Tourist Authority



ASATSU

• Account Director

  • Oct 1997 - Mar 1999

  Responsible for the entire communication budget of Mitsubishi Germany (20 million €) Activities:• Development of a european web presence with launch in Germany, Holland and France • International campaign coordination with the European headquarter of Asatsu-DK Amsterdam• First realization of an integrated communication concept from Mitsubishi in Germany• Successful establishment of the multimedia agency "Asatsu Interactive" (01.01.1998)• Controlling of the media agency• Personal responsibility: 15 people



Andreas Horx Werbeberatung

• Account Director

  • Jul 1996 - Sep 1997

  Advising companies on issues of brand management and integrated communications strategyAccounts:• NUR TOURISTIC (today Thomas Cook, No. 2 in Europe) Advising companies on issues of brand management and integrated communications strategyAccounts:• NUR TOURISTIC (today Thomas Cook, No. 2 in Europe)



ADVECON Werbeagentur GmbH

• Account Director

  • Feb 1991 - Jun 1996

  Advising companies on issues of brand management and integrated communications strategyActivities:• Managing accounts with budget responsibility (about 9 million €)• Managing/training staff & coordinating project teams• Designing/producing all projects (above- & below-the-line, production and media) Accounts:• NUR TOURISTIC (today Thomas Cook, No. 2 in Europe with approx. €8 million budget volume)• Neckermann Reisen (approx. 15 various partial budgets) Advising companies on issues of brand management and integrated communications strategyActivities:• Managing accounts with budget responsibility (about 9 million €)• Managing/training staff & coordinating project teams• Designing/producing all projects (above- & below-the-line, production and media) Accounts:• NUR TOURISTIC (today Thomas Cook, No. 2 in Europe with approx. €8 million budget volume)• Neckermann Reisen (approx. 15 various partial budgets)